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“… the norm is a belief that freedom prevails, which is true for those who have internalized the required values and per

“… the norm is a belief that freedom prevails, which is true for those who have internalized the required values and perspectives.” Chomsky and Herman, Manufacturing Consent , p. 304. Toronto Free Press, October 5-26, 2000 Lecture Summary Chomsky and Herman’s “Propaganda Model”

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“… the norm is a belief that freedom prevails, which is true for those who have internalized the required values and per

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  1. “… the norm is a belief that freedom prevails, which is true for those who have internalized the required values and perspectives.” Chomsky and Herman, Manufacturing Consent, p. 304.

  2. Toronto Free Press, October 5-26, 2000

  3. Lecture Summary • Chomsky and Herman’s “Propaganda Model” • Hegemony (Antonio Gramsci) • The West and the Rest - what has taken the place of anticommunism in the elite media?

  4. Chomsky and Herman’s “Propaganda Model” • Noam Chomsky • the “elite” (= bourgeois) media • the role of the elite media is to inculcate and defend the elite agenda

  5. ownership advertising sourcing flak anticommunism needs to be replaced? The Five Filters

  6. A “Free Market Model” • There is no coercion • There is no conspiracy • Free press but within limits set by consensus / “common sense” • Unpalatable news is not suppressed, but ignored or under-reported

  7. Structure and Intent • Propaganda is structural • Intent is an “unmeasurable red herring” • Hermann, p. 120

  8. Media selectivity: Watergate • Republicans spied on Democrats • Democrats were solidly based in the business community • Media attacked the government only when it threatened the Democrats, not when it illegally attacked the Socialist Workers Party, black activists, etc.

  9. Hegemony: • “spontaneous” consent given by the great masses of the population to the general direction imposed on social life by the dominant fundamental group; this consent is “historically”caused by the prestige … which the dominant group enjoys because of its position and function in the world of production.” • Antonio Gramsci

  10. The West and the Rest • Geopolitical divisions • Not strictly geographic • “West” coextensive with bourgeois and pop culture? • Japan, South Korea, Hong Kong belong to the West?

  11. Social networks in the “West” • West – nuclear family; pop culture supplies virtual relationships (star system) • the rest – premodern, political factionalism overlaps with family structure

  12. Global and local capital • conflict at the outskirts of the West: the “emerging markets” • Latin America • India • post-communist Russia • Yugoslavia

  13. A student in Belgrade after the fall of Milosevic

  14. Hezbollah • Western-style media “savvy” combined with premodern social networks

  15. Issues: • Is objective reporting possible? • Is consent “false consciousness”? • Would people want something different without the propaganda? • Is “manufacturing consent” not better than jail and bullets?

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