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“… the norm is a belief that freedom prevails, which is true for those who have internalized the required values and perspectives.” PowerPoint PPT Presentation

“… the norm is a belief that freedom prevails, which is true for those who have internalized the required values and perspectives.” Chomsky and Herman, Manufacturing Consent , p. 304. Toronto Free Press, October 5-26, 2000 Lecture Summary Chomsky and Herman’s “Propaganda Model”

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“… the norm is a belief that freedom prevails, which is true for those who have internalized the required values and perspectives.”

Chomsky and Herman, Manufacturing Consent, p. 304.


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Toronto Free Press, October 5-26, 2000


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Lecture Summary

  • Chomsky and Herman’s “Propaganda Model”

  • Hegemony (Antonio Gramsci)

  • The West and the Rest - what has taken the place of anticommunism in the elite media?


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Chomsky and Herman’s “Propaganda Model”

  • Noam Chomsky

  • the “elite” (= bourgeois) media

  • the role of the elite media is to inculcate and defend the elite agenda


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ownership

advertising

sourcing

flak

anticommunism

needs to be replaced?

The Five Filters


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A “Free Market Model”

  • There is no coercion

  • There is no conspiracy

  • Free press but within limits set by consensus / “common sense”

  • Unpalatable news is not suppressed, but ignored or under-reported


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Structure and Intent

  • Propaganda is structural

  • Intent is an “unmeasurable red herring”

    • Hermann, p. 120


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Media selectivity: Watergate

  • Republicans spied on Democrats

  • Democrats were solidly based in the business community

  • Media attacked the government only when it threatened the Democrats, not when it illegally attacked the Socialist Workers Party, black activists, etc.


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Hegemony:

  • “spontaneous” consent given by the great masses of the population to the general direction imposed on social life by the dominant fundamental group; this consent is “historically”caused by the prestige … which the dominant group enjoys because of its position and function in the world of production.”

    • Antonio Gramsci


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The West and the Rest

  • Geopolitical divisions

    • Not strictly geographic

  • “West” coextensive with bourgeois and pop culture?

    • Japan, South Korea, Hong Kong belong to the West?


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Social networks in the “West”

  • West – nuclear family; pop culture supplies virtual relationships (star system)

  • the rest – premodern, political factionalism overlaps with family structure


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Global and local capital

  • conflict at the outskirts of the West: the “emerging markets”

    • Latin America

    • India

    • post-communist Russia

    • Yugoslavia


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A student in Belgrade after the fall of Milosevic


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Hezbollah

  • Western-style media “savvy” combined with premodern social networks


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Issues:

  • Is objective reporting possible?

  • Is consent “false consciousness”?

  • Would people want something different without the propaganda?

  • Is “manufacturing consent” not better than jail and bullets?


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