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Cisco IP Telephony

Cisco IP Telephony. Dave Corley Engineer, IP Communications Business Unit Cisco Systems. Agenda. What is IP Communications? Why the IP Communications Success? Cisco IP Communications Components Today A Look to the Future. Agenda. What is IP Communications?

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Cisco IP Telephony

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  1. Cisco IP Telephony Dave CorleyEngineer, IP Communications Business UnitCisco Systems

  2. Agenda • What is IP Communications? • Why the IP Communications Success? • Cisco IP Communications Components Today • A Look to the Future

  3. Agenda • What is IP Communications? • Why the IP Communications Success? • Cisco IP Communications Components Today • A Look to the Future

  4. TDM PBX Architecture Mainframe cabinet Voice Path (TDM) Proprietary Processor Card(s) Signaling Path Proprietary interface Applications (Voicemail/IVR) Proprietary TDM Switch Card(s) Proprietary interface Proprietary Line Card(s) Proprietary Trunk Card(s) PSTN Proprietary terminals Proprietary interface Standard interface

  5. IP PBX Architecture IP IP High Availability Server Voice Path (TDM) Call ProcessingApplication Signaling Path Standard Processor Standard OR Proprietary Interface Applications TCP/IP Network IP to PSTN Gateway PSTN IP phones and PC applications Standard interface Standard interface Standard interface

  6. Other Apps Server(s) Practical ExampleMigration – Before IPC Installation Branch 1 Legacy TDM PBX Inter-site Calls EKTS/ PBX Legacy VM IP WAN Branch 2 EKTS/ PBX V PSTN/DSN Branch (n) EKTS/ PBX V Central Site

  7. Cisco CallManager Cluster Unified Messaging Server(s) V IP-IVR Server(s) Contact Center Server(s) Other Apps Server(s) Practical ExampleMigration – After IPC Installation Branch 1 Inter-site Calls IP WAN Branch 2 V PSTN/DSN Branch (n) V Central Site

  8. Agenda • What is IP Communications? • Why the IP Communications Success? • Cisco IP Communications Components Today • A Look to the Future

  9. Where Is IP Communications Today? • In the last 18 months, all major communication suppliers have announced that their next-generation products will be based on IP • For many businesses, it is no longer a question of If, but When • The business case for IP telephony is increasingly driven by measurable gains in end-user productivity

  10. 84% 90% 77% 80% 70% 44% 60% 50% 40% 16% 30% 20% 10% 0% 2000 2001 2002 2003 IP Communications: Here and Now Timeframe to Begin Implementing IP Telephony Market DemandBy Industry Segment Percentage of sites that are “very likely” to deploy VoIP within four years Financial/Insurance Services/Utilities Education/Government Retail/Wholesale Manufacturing Source: InfoTech, 2002 10

  11. The “First Chasm” to Conduct Initial Trials of IP Telephony Has Essentially Been Crossed The “Second Chasm” Between Initial Implementation and Committed Migration Over Half of US Businesses Using IP Telephony Percentage of US Enterprises Using IP Telephony 80% 67% 54% 60% 40% 40% 20% 16% 20% 8% 3% 0% 2000 2001 2002 2003 2004 At Least 1 Site More than 5 sites Source: InfoTech, December 2002 11 11

  12. A History of Voice Technologies at Cisco Cisco ships 1,000,000th IP Phone and 1,000,000th Unity Mailbox Cisco Ships Personal ISDN Router with POTS CiscoReleasesVoice/DataRouters First VoIP Call from SpaceUsing Cisco SoftPhone 1995 1996 1997 1998 1999 2000 2001 2002 Selsius Acquisition—IP PBX, IP Phones 539 Voice Patents Granted or Pending; RFCs on SIP, H.323, and MGCP StrataCom Acquisition—Voice Over Frame Relay Cisco Enables Largest PublicVoIP Network at China Unicom

  13. Cisco IP Communications Installations Worldwide • Cisco has shipped over 1,600,000 IP phones • Over 6,700 IP communications customers worldwide • Cisco Systems, has 35,000 employees using IP telephony worldwide—over 130 PBXs replaced globally • Cisco Executives, including all CXOs, using Cisco IP Phones • IP Telephony Market leader with 52% market share (Synergy Research - 2002)

  14. App Server Must Haves: Reliable, Scalable, Accessible Service Communications Grid Electrical Grid Call Agent PSTNGateway Highly Available Exponentially Scalable IP Phone Universally Accessible

  15. The IP Communications “Hierarchy of Needs” ProgressiveProductivity “Give me a productivity edge over my competition” EnhancedCollaboration “Help me work across boundaries inside and outside my business” “Let me communicate any time, from anywhere” Business Virtualization “Work smoothly with what I have” Legacy Integration “Help me savemoney” Transport Efficiency 15

  16. How Do IP Communications Drive Productivity? ITStaff EndUser Faster moves, adds and changes X Decreased reliance on external vendor services X End users can complete more tasks without assistance X Less time spent managing spares for multiple brands X Less time checking voicemail because calls follow user X Improved telecommuter productivity X Ubiquitous access to PBX features for mobile workers X Access to PBX features at remote sites Access to PBX features at remote sites X Source: Sage Research, September 2002 16

  17. Conference Manager Employee Directory Emergency Bulletin Outlook Integration Shipment Tracking Employee Benefits Unified Messaging Class Registration Local Attractions Wake-Up Service Inventory Check Flight Schedule Account Codes Purchase Reqs Headline News Room Service Stock Ticker Advertising Time Cards Still Looking for the Killer App? Phone Call 17 © 2001, Cisco Systems, Inc. All rights reserved.

  18. Agenda • What is IP Communications? • Why the IP Communications Success? • Cisco IP Communications Components Today • A Look to the Future

  19. Cisco’s Comprehensive Voice Systems Portfolio Call Control Applications ICS 7750 BTS 10200 MCS 7835 ConferenceManager IP Contact Center PersonalAssistant Catalyst Switches 2400-SRST PGW 2200 6500 Series 4500 Series Unified Messaging Gateways Endpoints 3550 Series 2950 Series AS5400 7900 Series 2400/2600/ 3600 Series MGX 8850 ICS 7935 SoftPhone Catalyst 4200

  20. VG-248 ATA-186/188 7902 7905 7912 7910, 7910sw 7920 7960 7940 7935 Softphone Cisco IP Phones and Terminals Basic IP Phones Mid-range IP Phones Special Function IP Phones Station Gateways

  21. Agenda • What is IP Communications? • Why the IP Communications Success? • Cisco IP Communications Components Today • A Look to the Future

  22. The Future • Executive Phone Sets • Integrated Web Services • MLPP • Security • Video • Wireless • SIP • … and an end-to-end solutions focus to derive even more value from all network components

  23. Presentation_ID 23 23 23 © 2002, Cisco Systems, Inc. All rights reserved.

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