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About Google. G oogle\'s mission is to organize the world\'s information and make it universally accessible and useful.

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Presentation Transcript
about google
About Google
  • Google\'s mission is to organize the world\'s information and make it universally accessible and useful.
  • As a first step to fulfilling that mission, Google\'s founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world\'s largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.
what is adwords
What is AdWords?

AdWords

Natural Results

how does search advertising work

Search Term

How Does Search Advertising Work?

Advertising

Your message reaches consumers at the moment they demonstrate interest.

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Google Search Leadership in India

Thousands of Search & Content Pages Expand Google’s Reach

Source: comScore Media Metrix Oct 2005, Nielson NetRatings Oct 2005 and Hitwise HK/SG Jan 2006, Korean Click Jan 2006

Taiwan: Insight Express

slide5

Marketers are choosing search advertising instead of other media.

Search: Growing Faster Than All Other Forms of Advertising

Growing Faster Than Display Ads And Classifieds:Paid Search Spending, 2002–2008

Search-based advertising will be one-third of all online ad spending by 2008

Direct marketing and offline media growth isslowing.

SOURCE: JUPITER RESEARCH INTERNET ADVERTISING MODEL, 7/03 (US ONLY)

slide6

Benefits to Advertiser

With Google AdWords you’ll be able to reach your customers at the precise moment they’re looking for your products or services.

One reason AdWords have such incredible ROI (Returns on Investment) is that your “I” is so little. Only pay when your customer clicks through to your website and you get what you are paying for

We strongly recommend “try Google Adwords through Trafficpullz for a month and see what it adds to your business”

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