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Your healthy life at the tap of a button.

Your healthy life at the tap of a button. Innovation, Creativity and the Entrepreneur. Ryan McQuaid , Sil Garaventa , Irina Bukatik , Andy Yan, Luciano Colos. Spring 2014. Agenda. Team Creative problem solving process Problem re-definition Solution Implementation plan

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Your healthy life at the tap of a button.

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  1. Your healthy life at the tap of a button. Innovation, Creativity and the Entrepreneur Ryan McQuaid, SilGaraventa, Irina Bukatik, Andy Yan, Luciano Colos Spring 2014

  2. Agenda Team Creative problem solving process Problem re-definition Solution Implementation plan Risks evaluation and mitigation

  3. Team Ryan McQuaid Founder PlushCare, MBA Irina Bukatik Add description, MBA SilGaraventa Add description, MBA Luciano Colos MEng., Industrial Engineering Andy Yen Add description, MBA

  4. Team Integrator Integrator Driver Integrator Implementer Arranger SAP Ideate Entrepreneur Ideator Strategist Engineer Strategist Fast Mobile Intuitive Health Challenge Developer Go Getter

  5. Problem Statement How does PlushCare expand its customer base following its Indiegogo campaign?

  6. Group Development Process Phase I

  7. Strengths Analysis • Backgrounds • Team Charter • Goals (Personal and Group) • Commitment • Meeting Times Assigned by client (PlushCare) Business Model Canvas Industry Research Articles on Industry SWOT Client Documents (Pitch Deck, Financials, Website) Customer Journey Interviews Brainstorm DOT Vote Brainstorm “How might we…”

  8. Business Model Canvas

  9. Business Model Canvas

  10. Business Model Canvas

  11. Patient Customer Journey Map

  12. Interviews

  13. SWOT Analysis

  14. Brainstorm / Dot Voting Brainstorming Dot Voting Focus on Pediatrics

  15. Restated Problem How does PlushCare expand its customer base following its Indiegogo campaign? How might PlushCare best determine its customer segment in California when initially launching its product over the next 3 months? How might we acquire customers in 3-6 months in pediatrics segment?

  16. Group Development Process Phase II

  17. Mind Map

  18. Brain Storm Online Forums Health Clubs Members Only Invite Only Gift Referral Online Q&A Baby Showers Weight Watchers Jenny Craig Gyms Freemium Pediatrician Partnership Buy Buy Baby Wedding Showers Give 1, Get 1 Birthing Centers Curves

  19. Targeted Interviews Is promoting PlushCare as a Baby Shower gift a good idea? Survey says… NO!!! Through interviews – women want to give “fun” gifts, not “practical” gifts.

  20. Group Development Process Phase III

  21. Evaluation Matrix

  22. Solution PlushCare should partner with gyms & other wellness facilities that focus on health for new or expecting moms.

  23. Solution 1 • First-time moms have trouble breastfeeding. • Lactation consultants are too expensive and not available when needed most. Insights Solution Partner with local lactation consultants Details Partner with East Bay RN and Lactation Consultant, Lisa Meyer-Jones ww.bellybirthandbabymatters.com

  24. Solution 1 PlushCare Pricing: Web Video Consultation: $40/half hour Current Pricing: Private/In-Home support: $95/hour Phone Consultation: $80/hour Data Healthy Baby Lactation Package - $216.75 (15% Savings) 1-1 hour private in-home session 4-30 minute PlushCare consultations Opportunity Promote PlushCare Service through consultant’s Website and Prenatal Breastfeeding classes. Eventually have PlushCare hosted webinars to drive traffic to site. Marketing Potential Partners AmritKhalsa baysidemedical.com Jennifer Suffin careinthecurve.com Katie Howser katiehowser.com

  25. Solution 2 • Pregnant women have self-image issues from weight gain during pregnancy. • Women want support and guidance on losing baby weight quickly after pregnancy. • Postpartum depression and emotional challenges make the first few months after birth difficult for families. Insights Provide a “life coach” for postpartum women to help them achieve their physical goals while supporting them through a difficult mental period Solution • Partner with Lactation Consultants that can also provide postpartum support • Have weekly scheduled appointments to help women set goals and reach those goals. • Provide tips on how to stay positive. • Give insights into “what to expect” to ensure women that this is a “normal” process. • Provide best practices to help take care of a newborn baby. Details

  26. Solution 2 PlushCare Pricing: Web Video Consultation: $40/half hour Personalized Nutrition Plan: $45.00 Customized Workout Plan: $45.00 Data Happy Mommy Package - $247.50 (25% Savings) 6-30 minute PlushCare coaching sessions, including: Personalized Nutrition Plan Customized Workout Plan Opportunity • Have consultants promote PlushCare through their websites, blogs, and classes • Eventually have PlushCare hosted webinars that drive traffic to site. Marketing

  27. Implementation Plan Distribute Discount Cards PlushcCare will create promotional cards with discount codes to provide channel partners to handout to perspective customers for first time visits. Relationship Building ICE Team to work with PlushCare co-founders to identify channel partners and also to assist creating relationships with these partners. Day 1 Day 60 Day 28 Day 21 Day 35 Measure Impact PlushCare to analyze metrics (customers reached, conversion rate, repeat users & churn, best channel partners, etc). Next Steps PlushCare to improve and refine strategy to increase performance and resource allocation to this strategy. Present to Client ICE team to present to PlushCare co-founders the plan to expand its customer base following their Indiegogo campaign. Implement Discount Code Functionality PlushCare to develop the ability for customers to use discount codes to sign-up for the service.

  28. What Can Go Wrong • Relationship Building • Focus on gym not “health” • No partnerships • Takes time to build relationships • PlushCare is not established • Misalignment between Clubs and PC incentives • Implement Discount Code Functionality • PlushCare does not have the resources to implement • Takes a long time to develop • Distribute Discount Cards • Low conversion rate • Handout ignored • Lose premium brand by discounting offer

  29. What Can Go Right • Relationship Building • Scalable model • Leverage existing brands • Distribution established • Implement Discount Code Functionality • Very seamless to do • Distribute Discount Cards • Cheap distribution • Testable • Controlled distribution & growth

  30. THANKS!

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