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MQM 326

MQM 326. Small Business Field Studies. Introduction. Mark Hoelscher Director Institute for Entrepreneurial Studies Assistant Professor of Entrepreneurship Elizabeth Binning Director Small Business Development Center Autumn Thomson Assistant Director Institute for Entrepreneurial Studies

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MQM 326

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  1. MQM 326 Small Business Field Studies

  2. Introduction • Mark Hoelscher • Director Institute for Entrepreneurial Studies • Assistant Professor of Entrepreneurship • Elizabeth Binning • Director Small Business Development Center • Autumn Thomson • Assistant Director Institute for Entrepreneurial Studies • SBDC counselor for small business

  3. Structure of Class • Work with Business Clients • Proposal Letter • Progress letter • Monthly Time Logs • Client Presentation • Final Report

  4. Structure of Class • Class Related • Class Participation • Readings and lectures over book, The Advice Business • A midterm exam over above • A final exam over more general entrepreneurship knowledge involving MQM 225, MQM 226 and MQM 326

  5. Available Clients • Client # 1 Strategic Planning (Long Range) • Recent purchase of existing successful business • Small to mid sized • They are looking at where to take the business i.e. • Change the business model?

  6. Available Clients • Client # 2 Human Resources issues • Successful Franchise operation • Particular hiring, firing, and retention issues

  7. Available Clients • Client # 3 Strategic Planning (Shorter Range, Survival) • New retail location, poor choice • Small business • Real dilemma as to what to do

  8. Available Clients • Client #4 Strategic Planning (Shorter Range) • Smaller business but no issues of survivability • All Illinois based products as a theme • Going through an internal configuration

  9. Available Clients • Client # 5 Financial (Cash Flow) • Small, service business • Definite issues of survivability • Major cash flow issues • Financial record keeping issues • However, revenue model looks as if it should work and customers are there

  10. Available Clients • Client # 6 Business Level strategy (Product Positioning) • This client is not small but certainly smaller than midsized. • Issue is all about how to compete with big boys • Low cost vs. differentiation • If differentiation, How?

  11. Available Clients • Client # 7 Human Resources (Employee Satisfaction) • This is a larger company • More of a high tech service business • Client needs help with employee retention and satisfaction

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