TTMA. 2004-4 Travel Trends Update Presented by December 2, 2004. Lauren Schlau Consulting. Travel & Tourism Market Research since 1978 at SDCVB; LSC since 1992 TTMA Past Pres. CalTIA Executive Board Consult to CVBs and others in travel industry
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Travel Trends Update
December 2, 2004
Lauren Schlau Consulting
“Gemini” U.S. & Local Economy
Jobs, GDP, retail sales, travel UP but….
U.S. Travel Volume in U.S.
Domestic Person Trips and International Visitors (millions)
Source: Travel Industry Association
Southern California Pie
So Cal Travel Volume
SoCal Ports of Entry-All Overseas
So Cal Ports of Entry - Japan
SoCal Ports of Entry - U.K.
Domestic Air Travel To SoCal*
*Initiated Air Trips To Southern California (OD1a)
So Cal U.S. Air Origin Markets
(*Initiated Air Trips To Southern California - OD1a)
SoCal Visitor Spending ($Billions)
Visitors To Southern California in 2004 (Overnight)
SoCal Hotel Market
So Cal = 223,300 Rooms
*PKF Consulting Inc. 2004 Lodging Industry Forecast
2004-05 SoCal Visitor Forecast
Thank You Very Much !