Slide1 l.jpg
Advertisement
This presentation is the property of its rightful owner.
1 / 19

Wharton Marketing Department MBA Orientation for Spring 2008 PowerPoint PPT Presentation

Wharton Marketing Department MBA Orientation for Spring 2008 Monday November 5, 2007 4:30 – 6:00 pm Jon M. Huntsman Hall Room JMHH 270 Marketing Department Presented by: Eric Bradlow and Jagmohan Raju Professors of Marketing 1. The Marketing Major Core Courses MKTG 621, 622, 756

Download Presentation

Wharton Marketing Department MBA Orientation for Spring 2008

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Slide1 l.jpg

Wharton Marketing DepartmentMBA Orientation for Spring 2008

Monday

November 5, 2007

4:30 – 6:00 pm

Jon M. Huntsman Hall

Room JMHH 270

Marketing

Department

Presented by:

Eric Bradlow and Jagmohan Raju

Professors of Marketing

Marketing: MBA Program


1 the marketing major l.jpg

1. The Marketing Major

Core Courses

MKTG 621,

622, 756

Illustrative Course

Sequences

Marketing Course

Structure

  • Tools

  • Applications and Management

  • Consulting

  • Product Manager/Retail

  • High-Tech Marketing Manager

2. Dual Major in Marketing and Operations Management

Marketing: MBA Program


Marketing department faculty l.jpg

Marketing Department Faculty

Standing Faculty

J. Scott Armstrong, Professor of Marketing

Jonah Berger, Assistant Professor of Marketing

David R. Bell, Associate Professor of Marketing

Lisa E. Bolton, Assistant Professor of Marketing

Eric Bradlow, K.P. Chao Professor, Professor of Marketing and Statistics

George S. Day, Geoffrey T. Boisi Professor, Professor of Marketing, Co-Director Mack Center

Xavier Drèze, Assistant Professor of Marketing

Jehoshua Eliashberg, Sebastian S. Kresge Professor of Marketing and Professor of Operations and Information Management

Peter Fader, Frances & Pei-Yuan Chia Professor, Professor of Marketing

Stephen J. Hoch, Patty and Jay H. Baker Professor, Professor of Marketing, Director, Baker Retailing Initiative

Raghuram Iyengar, Assistant Professor of Marketing

J. Wesley Hutchinson, Stanley J. Heyman Professor and Professor of Marketing

Leonard Lodish, Samuel R. Harrell Professor of Marketing, Vice Dean, Wharton School West

Robert Meyer, Gayfryd Steinberg Professor of Marketing, Co-Director Risk Center, Chair, Marketing Department

Jagmohan Raju, Joseph J. Aresty Professor and Professor of Marketing, Director of Indian School of Business

Americus Reed II, Associate Professor of Marketing

David Reibstein, William Stewart Woodside Professor, Professor of Marketing

Deborah Small, Assistant Professor of Marketing

Christophe Van den Bulte, Associate Professor of Marketing

Patti Williams, Associate Professor of Marketing

Yoram (Jerry) Wind, The Lauder Professor, Professor of Marketing

Z. John Zhang, Associate Professor of Marketing

Gal Zauberman, Associate Professor of Marketing

Other Appointments

Anthony Adams, Lecturer

Andre Bonfrer, Visiting Assistant Professor

Bill Cody, Lecturer

Anthony Di Benedetto, Adjunct Professor

Nelson Gayton, Lecturer

Abba Krieger, Robert Steinberg Professor, Statistics, secondary appointment in Marketing

Prashant Malaviya, Visiting Associate Professor

Rod McNealy, Lecturer

Keith Niedermeier, Lecturer, Director of UG Program in Marketing

Terry Oliva, Adjunct Professor

Michael Rechtiene, Lecturer

Catherine Schaffer, Lecturer

Paul Schoemaker, Adjunct Professor of Marketing

Marketing: MBA Program


Slide4 l.jpg

Marketing Department Faculty

Marketing: MBA Program


Marketing major requirements l.jpg

Marketing Major Requirements

Five course units including:

(a)Two required core courses:

  • MKTG 621 Marketing Mgmt: (Program Design - 1/2 semester)

  • MKTG 622 Marketing Mgmt: (Strategy - 1/2 semester)

    (b)One course in marketing research:

  • MKTG 756 Marketing Research

    (c)At least three course units chosen from the electives.

Marketing: MBA Program


Electives l.jpg

Electives

  • Mktg756 – Marketing Research (Required for Marketing Concentration)

  • Full credit courses (1 cu each):

    • MKTG 756 Marketing Research

    • MKTG 760 Law of Marketing and Antitrust

    • MKTG 771 Models for Marketing Strategy

    • MKTG 773 Customer Behavior

    • MKTG 776 Applied Probability Models in Marketing

    • MKTG 777 Marketing Strategy (2nd year students)

    • MKTG 890 Advanced Study Projects (incl. WGCP and Managing Emerging Technologies)

    • MKTG 891 Thesis (2 cu)

    • MKTG 892 Special Topics: Creativity

    • MKTG 894 Special Topics: Entertainment and Sports Marketing

    • MKTG 895 Special Topics: Media and Entertainment Field Project

    • MKTG 899 Independent Study Project

  • One-half credit courses (1/2 cu each)

    • MKTG 655 Integrating Marketing and Operations

    • MKTG 751 Sales Force Management

    • MKTG 753 New Product Management

    • MKTG 754 Pricing Policy

    • MKTG 755 Advertising Management

    • MKTG 759 Channel Management

    • MKTG 781 Entrepreneurial Marketing

    • MKTG 782 Multinational Marketing

    • MKTG 789 Marketing Methods and Applications for Business Consulting

    • MKTG 793 Retailing

Marketing: MBA Program


Marketing 621 marketing management program design l.jpg

Marketing 621:Marketing Management – Program Design

  • This course addresses the management challenge of designing and implementing the best combination of marketing variables to carry out a firm’s strategy in its target markets.

  • Marketing 621 concentrates upon the overall analysis of the environment and the match of products to market.

Marketing: MBA Program


Marketing 622 marketing management strategy reed williams meyer reibstein spring 2008 l.jpg

Marketing 622:Marketing Management – StrategyReed, Williams, Meyer, Reibstein (Spring 2008)

  • The primary objectives of this course are to introduce you to the concepts and theories underlying marketing decision making, and to provide you with the skills to analyze and understand complex marketing situations in order to develop and execute appropriate managerial actions.

  • Marketing 622 builds upon Marketing 621 and focuses upon

    • Segmentation, Targeting and Positioning

    • Life cycle dynamics

    • Integrating the elements of the marketing mix: product, price, communication, and distribution.

Marketing: MBA Program


Marketing 756 marketing research iyengar spring 2008 l.jpg

Marketing 756:Marketing ResearchIyengar (Spring 2008)

  • The course is aimed at the manager, who is the ultimate user of the research and is responsible for determining the major scope and direction of research activities.

  • Also an excellent course for consultants interested in gaining an understanding of commonly used market analysis tools such as conjoint analysis, perceptual maps, etc…

  • Techniques of data collection, evaluation of alternative sources of information, and methods of evaluating data and presenting the results are covered.

Marketing: MBA Program


Marketing course structure l.jpg

Tools

Applications and

Management

Context Focus

Issue Focus

  • Entrepreneurial Marketing

  • Multinational Marketing

  • B2B Marketing

  • 890Advanced Study Projects and Global Consulting Practicum 

  • 893 Marketing Metrics 

  • Entertainment and Sports Marketing 

  • Media and Entertainment Field Project

  • Integrating Marketing and Operations

  • Sales Force Management 

  • New Product Management 

  • Pricing Policy 

  • Advertising Management

  • 759Channel Management

  • 777Marketing Strategy 

Marketing Course Structure

Blue= Course offered Spring 2008

  • Marketing Research

  • Law of Marketing and Antitrust

  • Models for Marketing Strategy

  • 773 Customer Behavior 

  • 776 Applied Probability Models in Marketing 

  • Marketing Methods for Business Consulting

  • Creativity

Marketing: MBA Program


Illustrative course sequences l.jpg

Illustrative Course Sequences

Required Courses

621, 622, 756

High-Tech Marketing Manager

Product Manager/

Retail

Consulting

Marketing: MBA Program


Illustrative course sequences cont l.jpg

High-Tech

Mktg. Manager

Packaged Goods

Product Manager

  • Sales Force Management 

  • 753New Product Management 

  • 754Pricing Policy 

  • Advertising Management 

  • Channel Management

  • Law of Marketing & Antitrust

  • Models for Strategy

  • 776 Applied Probability Models

  • 777Marketing Strategy 

  • 781Entrepreneurial Marketing

  • B2B Marketing

  • Creativity

Consulting

  • 75375New Product Mgmt 

  • Pricing Policy 

  • 760 Law of Marketing & Antitrust

  • 771Models for Strategy

  • 777Marketing Strategy 

  • 782Multinational Mktg.

  • Mktg. Methods for Business Consulting

  • Advanced Study Projects and Global Consulting Practicum 

  • 892Creativity

  • Entertainment and Sports Marketing 

  • Media and Entertainment Field Project

  • Integrating Marketing and Operations

  • New Product Management 

  • Pricing Policy 

  • Advertising

  • Management 

  • 759Channel Management

  • 773Customer Behavior 

  • Marketing Strategy 

  • 892 Creativity

  • Marketing Metrics 

Illustrative Course Sequences (cont.)

Blue= Course offered Spring 2008

Marketing: MBA Program


Dual major in marketing and operations management l.jpg

Dual Major in Marketing and Operations Management

  • Requirements:

  • Total of 7.5 course units (CUs):

    • MKTG 621/622 - Marketing core courses, 1CU

    • OPIM 631/632 - OPIM core courses, 1CU

    • MKTG 756 - Marketing Research, 1CU

    • MKTG/OPIM 655 - Integrating Marketing and Operations, .5 CU

    • Plus 4 CUs from the following electives, with at least 1 CU from Marketing and 2 CUs from OPIM; the remaining CU can be from either list.

Marketing: MBA Program


Marketing electives for dual major l.jpg

Marketing Electives for Dual Major

  • MKTG 751 - Sales Force Management, .5 CUMKTG 753 - New Product Development, .5CUMKTG 754 - Pricing Policy, .5 CUMKTG 755 - Advertising Management, .5 CUMKTG 759 - Channel Management, .5CUMKTG 771 - Models for Marketing Strategy, 1 CUMKTG 773 - Customer Behavior, 1 CUMKTG 776 - Applied Probability Models in Marketing

  • MKTG 777 - Marketing Strategy, 1 CUMKTG 781 - Entrepreneurial Marketing, .5 CUMKTG 782 - Multinational Marketing, .5 CUMKTG 786 - Business to Business Marketing, .5 CUMKTG 789 - Marketing Methods and Applications for Business Consulting, .5 CU

  • MKTG 890 - Advanced Study Project, 1 CU *MKTG 892 - Creativity, 1 CU

  • MKTG 893 - Marketing Metrics, .5 CU

  • MKTG 894 - Entertainment and Sports Marketing, 1 CU

  • MKTG 895 - Media and Entertainment Field Projects, 1 CU

    • *  The ASP should deal with a topic that integrates across production and marketing. Possible topics include new product development, managing the marketing/manufacturing/product engineering interface, integrating front/back office operations in services, after-sales service, and distribution channel management.

Marketing: MBA Program


Operations management electives for dual major l.jpg

Operations Management Electives for Dual Major

OPIM 651x - Advanced Topics: Problem Solving, Design, and System Improvement, .5 CU

OPIM 654 - Product Design and Development, 1 CU

OPIM 656 - Process Management in Manufacturing, 1 CU

OPIM 658 - Service Process Management, 1 CU

OPIM 697 - Retail Supply Chain Management, .5 CU

Marketing: MBA Program


Other course possibilities l.jpg

Other Course Possibilities

  • MBA Thesis

  • PhD level courses

    • MKTG 963 Consumer Behavior

    • MKTG 964 Mathematical Models in Marketing Decision Making

    • MKTG 966 Measurement and Data Analysis in Marketing

    • MKTG 967 Research Methods in Marketing

Marketing: MBA Program


Other stuff l.jpg

Other Stuff

  • MBA Marketing Club with departmental involvement

  • Take your professor to lunch

  • Marketing Department colloquia (Thursdays 3:00-4:30)

Marketing: MBA Program


Finally l.jpg

Finally

  • For further information, go to the Marketing Department web site, where the MBA program and course offerings are presented in detail, including the latest schedule of courses for Spring 2008

    http://www-marketing.wharton.upenn.edu/programs/

  • Syllabi for Spring 2008 will be posted shortly on SPIKE

  • Contacts

    • Marketing Department’s Manager of Academic Affairs

      • Meredith [email protected]

    • Marketing Department’s MBA faculty advisors:

      • Eric T. Bradlow [email protected]

      • Jagmohan [email protected]

Marketing: MBA Program


Questions l.jpg

Questions?

Marketing: MBA Program


  • Login