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The idea that customers who are disappointed with the quality of the food they were served at a restaurant are more likely to fill out a customer satisfaction survey is called self-selection bias. True False.

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The idea that customers who are disappointed with the quality of the food they were served at a restaurant are more likely to fill out a customer satisfaction survey is called self-selection bias.

  • True

  • False


When respondents have a tendency to use “extreme answers” to survey questions (e.g. answering every question as “Strongly Disagree”), this is called extremity bias.

  • True

  • False


When a research study has been designed properly, but a researcher makes a mistake in conducting the study by not following the design, we say that administrative error has occurred.

  • True

  • False


Sample selection error is a type of administrative error
Sample selection error is a type of administrative error. researcher makes a mistake in conducting the study by not following the design, we say that administrative error has occurred.

  • True

  • False


When an interviewer “summarizes” a respondent’s answer instead of recording it verbatim, we way that interviewer error has occurred.

  • True

  • False


When an interviewer “makes up” answers to several interview questions because she failed to ask them during the interview, we say that interviewer cheating has occurred.

  • True

  • False


When a respondent is asked to check whether he owns or rents his place of residence, this is an example of an unstructured question.

  • True

  • False


When an interviewer asks a respondent: “Why did you like that movie?” this is an example of a structured q

  • True

  • False


A straightforward question whose meaning is clear to the respondent is called an undisguised question.

  • True

  • False


An indirect question that tries to hide the purpose of the study from the respondent is called an undisguised question.

  • True

  • False


A group of consumers who record their supermarket shopping behavior in diaries over a long time period is called a(n):

  • Consumer panel.

  • Pilot study.

  • Random sampling study.

  • Biased panel.


All of the following are examples of response bias except
All of the following are examples of response bias EXCEPT: behavior in diaries over a long time period is called a(n):

  • Social desirability bias.

  • Self-selection bias.

  • Extremity bias.

  • Interviewer bias.


A person who answers “No” to the question: “Would you be willing to answer a few questions for a research study?”, when asked this question by a researcher in a shopping mall, is an exa

  • A “no contact.”

  • Sampling error.

  • A refusal.

  • Administrative error.


When a respondent inflates his income considerably in a personal interview in order to try to impress the interviewer, this is an example of:

  • Interviewer bias.

  • Auspices bias.

  • Social desirability bias.

  • Data processing bias.


When a shopper in a mall refuses to stop to answer a survey this is an example of
When a shopper in a mall refuses to stop to answer a survey, this is an example of:

  • A nonresponse.

  • Random sampling error.

  • Systematic error.

  • Unsystematic error.


When a passenger on Northwest Airlines fills out a survey to complain that he was not served the vegetarian meal that he ordered, this is an example of:

  • Random sampling error.

  • Administrative error.

  • Self-selection bias.

  • Auspices bias.


When a respondent who is in favor of handgun control eagerly fills out a survey sent to him by the National Gun Control Association, this is an example of:

  • Random sampling error.

  • Administrative error.

  • Self-selection bias.

  • Auspices bias.


When an interviewee who is unemployed tells an interviewer that he is a manager at a local insurance company because he is too embarrassed to admit that he does not have a job, this is an example of:

  • Random sampling error.

  • Administrative error.

  • Deliberate falsification.

  • Auspices bias.


When a respondent answers: “About two months ago” when asked when he has last attended a concert by the St. Louis Symphony (when, in fact, he has remembered the time frame incorrectly), this is an example of:

  • Random sampling error.

  • Administrative error.

  • Deliberate falsification.

  • Unconscious misrepresentation.


When an interviewee doubles his actual income in order to try to impress the interviewer, this is an example of:

  • Auspices bias.

  • Acquiescence bias.

  • Administrative bias.

  • Interviewer bias.


When an interviewee tells the interviewer that he holds a Masters degree in Business when he never went to graduate school, this is an example of:

  • Random sampling error.

  • Social desirability bias.

  • Administrative error.

  • Interviewer cheating.


When a researcher uses a trade association membership list that is two years old as a sampling frame and it does not contain the members who have joined in the past two years, this is an example of:

  • Acquiescence bias.

  • Systematic error.

  • Social desirability bias.

  • Auspices bias.


When an interviewer asks a respondent to indicate in which of five income categories his salary last year was located, this is an example of:

  • A structured question.

  • A disguised question.

  • An unstructured question.

  • An auspices question.


When an interviewer asks a respondent why do you shop at the galleria this is an exa
When an interviewer asks a respondent: “Why do you shop at The Galleria?” this is an exa

  • A disguised question.

  • An unstructured question.

  • An auspices question.

  • A structured question.


If Toyota is interested in tracking the overall improvement of quality, you would suggest that they conduct:

  • A cross sectional survey

  • A pilot study

  • An exploratory study

  • Longitudinal research


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