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The Coming Age of 3 Billion Digital Connected Devices- The Technology Trends That Will Drive Demand for High Speed Broadband . Tim Bajarin President, Creative Strategies, Inc Email: [email protected] Columnist, PC Magazine. 3 Billion Digital Consumers.

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The coming age of 3 billion digital connected devices the

The Coming Age of 3 Billion Digital Connected Devices- The Technology Trends That Will Drive Demand for High Speed Broadband.

Tim Bajarin

President, Creative Strategies, Inc

Email: [email protected]

Columnist, PC Magazine

3 billion digital consumers

3 Billion Digital Consumers

  • In 1995, there were only 500 million digital consumers.

  • By the year 2010, there will be 3 billion connected digital consumers.

    • This rapid growth drives demand for billions of internet connected devices.

Billions of connected devices on the horizon

Billions of Connected Devices On The Horizon

  • By end of 2008, there will be 3 billion cell phone users.

  • In 2008, 300 million PCs will be sold. (Could sell an additional 300 million to emerging markets)

  • By 2010,1.8 billion connected devices will be sold annually worldwide.

  • Worldwide technology spending today is $1.2 Trillion dollars- USD.

Digital usage demographics us

Digital Usage Demographics-US

Internet connectivity becoming pervasive

Internet Connectivity Becoming Pervasive

  • 96% of US homes have Internet connectivity.

  • ~60% of US homes currently have broadband

  • Top 25 countries have 50-90% penetration

    • Korea, Hong Kong ~90%

    • USA, Canada ~60%

    • Japan ~60%

    • China ~6%

Future connectivity trends

Future Connectivity Trends

  • Broadband connections go mainstream

  • New Wireless Networks

    • WiFi

    • WiMax

    • 3G and 4G Cellular

Always connected drives new expectations

“Always Connected” Drives New Expectations

  • In a connected world, business and consumer expectations change-

    • They will want access to information and entertainment anytime and anywhere they happen to be.

The meaning of connected

The Meaning of “Connected”

  • In the digital age, being connected has two meanings:

    • Connected to the Internet

    • Connected to other people

  • Technology is key to digital lifestyles

Trends portable media devices

Trends:Portable media devices

  • iPods - 150 million installed base - 50+ million annually through 2008

  • MP3 - Additional 10-12 million annually through 2008

  • Mobile Internet Device (MID)

Technology trends

Technology Trends

  • Digital cameras - 111 million sold worldwide, annually through 2008, IDC

  • Cell Phones- 1.4 billion sold annually worldwide by end of 2008, CTIA data

  • By 2009,17% will be Smart Phones

More trends

More Trends

  • PC to TV connectivity

    • Media Extenders

    • Digital set top boxes with DVR

    • Console gaming systems

Technology trends hdtv set top boxes

Technology Trends:HDTV & Set top boxes

  • Digital HDTV - 60 million displays shipped annually by 2010 - IMS Research

  • Set top boxes-

    • 15.6 million shipped in 2005-worldwide

    • 27.5 million shipped in 2006

    • Digital HD set top with DVR (N. America)

      • 6 million shipped in 2005

      • 8 million shipped in 2006

    • China market

      • 2.2 million units shipped in 2005

      • 9 million units shipped in 2006- InStat Research

The connected environment

The Connected Environment

  • All devices are connected to the Internet and each other.

  • These devices deliver various types of content and can have wired or wireless connections.

Customer touch points

Customer Touch points

  • Three “screens” of digital lifestyle

    • PC - 17-20”TV - 32+” PDA/cell 2-4”

Touchpoint screens

Touchpoint “screens”

  • All three represent

    • Accessing

    • Viewing

    • Distribution

    • Control of Content

Optional fourth screen information entertainment to go

Optional “fourth” screen(information & entertainment-to-go)

  • Focus on fourth screen will be on mobile entertainment and information

    • Intelligent portable information and entertainment device

      • Common components

        • Operating system

        • 3 to 5 inch color screen

        • Hard drive or flash

        • Music player

        • Video player

        • Connects to PC or digital entertainment center

        • Wireless internet connectivity

          • Web browser

Examples of fourth screens

Examples of fourth screens

  • iPod Classic (video)

  • iPod Touch

  • Mobile Internet Device (MID)

    • Asus

    • BenQ

  • Portable Gaming Devices

    • Sony PSP

Fifth screen

Fifth “screen”

  • In-car navigation systems with wireless internet connectivity.

  • Portable navigation systems with embedded cellular chip.

    • Dash Navigation

    • Magellan Navigation

Most versatile screen in home

Most Versatile Screen in Home

  • The Digital Photo Frame

    • Dumb today, “Smart” tomorrow

      • Can be hung on refrigerator

      • Can be taken to the couch for Web surfing

      • Could be on kitchen counter

Digital ecosystem

IP Address

Digital Ecosystem

The digital eco system vision

Consumers want their

devices to work together

and share content

The Digital Eco-System Vision



Personal Pictures and Video,




E-Business, Services


Pre-Recorded Content

Personal Media

Consumers want their

devices to work together

and share content

Consumers want their

devices to work together

and share content






  • Three billion connected consumers on the horizon.

  • Each consumer will have at least one connected device, some will have more than one.

  • All devices will be part of individual’s digital eco-system.

  • Digital televisions, set top boxes, camera phones, mobile media devices will drive double digit growth in the CE market for the next 5 years.

Major applications for broadband

Major Applications for Broadband

  • Telemedicine

  • High Definition video

  • Telecommuting-video conferencing-distance learning

    • Environmentally friendly technologies

  • Information anytime, anywhere you happen to be

  • Gaming and 3D Social Networks

California broadband task force recommended 7 key actions

California Broadband Task Force-Recommended 7 Key Actions

  • 1. Build out high speed broadband infrastructure to all Californians

    • Advancing new incentives for deployment and improving existing programs will create a world-class broadband infrastructure in California.

  • 2. Develop model permitting standards and encourage collaboration among providers

    • Developing a public-private partnership between local governments and broadband providers to endorse permitting standards will improve the speed with which broadband is deployed.

  • 3. Increase the use and adoption of broadband and computer technology

    • Expanding the opportunities for Californians to access, use, and learn broadband, at home and in the community, will provide the foundation for a digitally literate society that is able to fully benefit from broadband technology.

Cbtf 7 key actions continued

CBTF - 7 Key Actions- continued

  • 4. Engage and reward broadband innovation and research

    • Promoting innovative uses of broadband technology and encouraging wider e-government use will result in quality of life improvements, while increasing demand for a robust broadband infrastructure.

  • 5. Create a statewide e-health network

    • Implementing a sustainable statewide e-health network will improve quality of care across the state and simultaneously increase demand for broadband services.

Cbtf 7 key actions continued1

CBTF - 7 Key Actions- continued

  • 6. Leverage educational opportunities to increase broadband use

    • Ensuring high-capacity broadband connections coupled with a robust technology support system, relevant curriculum, literacy standards, and off-campus educational partnerships will provide California’s students with the skills they need to compete in a 21st century economy.

  • 7. Continue state-level and statewide leadership

    • Continuing the California Broadband Initiative and supporting the creation of Community Broadband Leadership Councils will strengthen the statewide leadership necessary to drive broadband access and adoption across California.

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