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The Coming Age of 3 Billion Digital Connected Devices- The Technology Trends That Will Drive Demand for High Speed Broadband . Tim Bajarin President, Creative Strategies, Inc Email: [email protected] www.technologypundits.com Columnist, PC Magazine. 3 Billion Digital Consumers.

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The Coming Age of 3 Billion Digital Connected Devices- The Technology Trends That Will Drive Demand for High Speed Broadband.

Tim Bajarin

President, Creative Strategies, Inc

Email: [email protected]

www.technologypundits.com

Columnist, PC Magazine

3 billion digital consumers
3 Billion Digital Consumers
  • In 1995, there were only 500 million digital consumers.
  • By the year 2010, there will be 3 billion connected digital consumers.
    • This rapid growth drives demand for billions of internet connected devices.
billions of connected devices on the horizon
Billions of Connected Devices On The Horizon
  • By end of 2008, there will be 3 billion cell phone users.
  • In 2008, 300 million PCs will be sold. (Could sell an additional 300 million to emerging markets)
  • By 2010,1.8 billion connected devices will be sold annually worldwide.
  • Worldwide technology spending today is $1.2 Trillion dollars- USD.
internet connectivity becoming pervasive
Internet Connectivity Becoming Pervasive
  • 96% of US homes have Internet connectivity.
  • ~60% of US homes currently have broadband
  • Top 25 countries have 50-90% penetration
    • Korea, Hong Kong ~90%
    • USA, Canada ~60%
    • Japan ~60%
    • China ~6%
future connectivity trends
Future Connectivity Trends
  • Broadband connections go mainstream
  • New Wireless Networks
    • WiFi
    • WiMax
    • 3G and 4G Cellular
always connected drives new expectations
“Always Connected” Drives New Expectations
  • In a connected world, business and consumer expectations change-
    • They will want access to information and entertainment anytime and anywhere they happen to be.
the meaning of connected
The Meaning of “Connected”
  • In the digital age, being connected has two meanings:
    • Connected to the Internet
    • Connected to other people
  • Technology is key to digital lifestyles
trends portable media devices
Trends:Portable media devices
  • iPods - 150 million installed base - 50+ million annually through 2008
  • MP3 - Additional 10-12 million annually through 2008
  • Mobile Internet Device (MID)
technology trends
Technology Trends
  • Digital cameras - 111 million sold worldwide, annually through 2008, IDC
  • Cell Phones- 1.4 billion sold annually worldwide by end of 2008, CTIA data
  • By 2009,17% will be Smart Phones
more trends
More Trends
  • PC to TV connectivity
    • Media Extenders
    • Digital set top boxes with DVR
    • Console gaming systems
technology trends hdtv set top boxes
Technology Trends:HDTV & Set top boxes
  • Digital HDTV - 60 million displays shipped annually by 2010 - IMS Research
  • Set top boxes-
    • 15.6 million shipped in 2005-worldwide
    • 27.5 million shipped in 2006
    • Digital HD set top with DVR (N. America)
      • 6 million shipped in 2005
      • 8 million shipped in 2006
    • China market
      • 2.2 million units shipped in 2005
      • 9 million units shipped in 2006- InStat Research
the connected environment
The Connected Environment
  • All devices are connected to the Internet and each other.
  • These devices deliver various types of content and can have wired or wireless connections.
customer touch points
Customer Touch points
  • Three “screens” of digital lifestyle
    • PC - 17-20” TV - 32+” PDA/cell 2-4”
touchpoint screens
Touchpoint “screens”
  • All three represent
    • Accessing
    • Viewing
    • Distribution
    • Control of Content
optional fourth screen information entertainment to go
Optional “fourth” screen(information & entertainment-to-go)
  • Focus on fourth screen will be on mobile entertainment and information
    • Intelligent portable information and entertainment device
      • Common components
        • Operating system
        • 3 to 5 inch color screen
        • Hard drive or flash
        • Music player
        • Video player
        • Connects to PC or digital entertainment center
        • Wireless internet connectivity
          • Web browser
examples of fourth screens
Examples of fourth screens
  • iPod Classic (video)
  • iPod Touch
  • Mobile Internet Device (MID)
    • Asus
    • BenQ
  • Portable Gaming Devices
    • Sony PSP
fifth screen
Fifth “screen”
  • In-car navigation systems with wireless internet connectivity.
  • Portable navigation systems with embedded cellular chip.
    • Dash Navigation
    • Magellan Navigation
most versatile screen in home
Most Versatile Screen in Home
  • The Digital Photo Frame
    • Dumb today, “Smart” tomorrow
      • Can be hung on refrigerator
      • Can be taken to the couch for Web surfing
      • Could be on kitchen counter
the digital eco system vision

Consumers want their

devices to work together

and share content

The Digital Eco-System Vision

MOBILE MULTIMEDIA

Entertainment,

Personal Pictures and Video,

Services

BROADBAND

Entertainment,

E-Business, Services

MEDIA

Pre-Recorded Content

Personal Media

Consumers want their

devices to work together

and share content

Consumers want their

devices to work together

and share content

BROADCAST

Services,

Entertainment

highlights
Highlights
  • Three billion connected consumers on the horizon.
  • Each consumer will have at least one connected device, some will have more than one.
  • All devices will be part of individual’s digital eco-system.
  • Digital televisions, set top boxes, camera phones, mobile media devices will drive double digit growth in the CE market for the next 5 years.
major applications for broadband
Major Applications for Broadband
  • Telemedicine
  • High Definition video
  • Telecommuting-video conferencing-distance learning
    • Environmentally friendly technologies
  • Information anytime, anywhere you happen to be
  • Gaming and 3D Social Networks
california broadband task force recommended 7 key actions
California Broadband Task Force-Recommended 7 Key Actions
  • 1. Build out high speed broadband infrastructure to all Californians
    • Advancing new incentives for deployment and improving existing programs will create a world-class broadband infrastructure in California.
  • 2. Develop model permitting standards and encourage collaboration among providers
    • Developing a public-private partnership between local governments and broadband providers to endorse permitting standards will improve the speed with which broadband is deployed.
  • 3. Increase the use and adoption of broadband and computer technology
    • Expanding the opportunities for Californians to access, use, and learn broadband, at home and in the community, will provide the foundation for a digitally literate society that is able to fully benefit from broadband technology.
cbtf 7 key actions continued
CBTF - 7 Key Actions- continued
  • 4. Engage and reward broadband innovation and research
    • Promoting innovative uses of broadband technology and encouraging wider e-government use will result in quality of life improvements, while increasing demand for a robust broadband infrastructure.
  • 5. Create a statewide e-health network
    • Implementing a sustainable statewide e-health network will improve quality of care across the state and simultaneously increase demand for broadband services.
cbtf 7 key actions continued1
CBTF - 7 Key Actions- continued
  • 6. Leverage educational opportunities to increase broadband use
    • Ensuring high-capacity broadband connections coupled with a robust technology support system, relevant curriculum, literacy standards, and off-campus educational partnerships will provide California’s students with the skills they need to compete in a 21st century economy.
  • 7. Continue state-level and statewide leadership
    • Continuing the California Broadband Initiative and supporting the creation of Community Broadband Leadership Councils will strengthen the statewide leadership necessary to drive broadband access and adoption across California.
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