Chapter 2 Hollywood’s Commercial Aesthetic “It’s all about money.” --opening line, Pretty Woman (1990) What gives the movies life? The viewer’s eye Persistence of vision Critical flicker fusion Speed of projection The viewer’s psychic energy
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Hollywood’s Commercial Aesthetic
“It’s all about money.”
--opening line, Pretty Woman (1990)
“Hollywood’s product, the experience of escape packed into a two-hour story in which a sympathetic character overcomes a series of obstacles to achieve his or her desire, has consistently provided the basis of Hollywood’s appeal to its audiences”
--Maltby, Hollywood Cinema
“Welcome to Hollywood, what’s your dream? This is Hollywood, land of dreams. Some dreams come true, some don’t, but keep on dreamin’. This is Hollywood, always time to dream, so keep on dreamin’.”
--Homeless Man, Pretty Woman (1990)
This can be measured by box office figures:
In Singin’ in the Rain, we can see Hollywood assessing itself, reflecting back on 50 years of movie history and telling the story in what was then one of the most popular and enduring genres: the musical.