Politics and Web Strategy: Metrics of Success Sponsored by Knight Digital Media Center April 24, 2008 Karen A.B. Jagoda President E-Voter Institute Key Issues How are candidates using the web? What are voters expecting candidates to do with the Internet?
Knight Digital Media Center
April 24, 2008
Karen A.B. Jagoda
Webcasts of events
Blogs and podcasts
Take polls and surveys
Communicate with press
Television ads on the official site
Campaign web video on other sites
Participate in social networking sites
Manage field operations
Text messagingCandidates Use the Internet
What role does the Internet play?
What helps a candidate get elected?
What matters most for building grassroots support?