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Introducci n general MySpace Developer Platform. - PowerPoint PPT Presentation


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myspace developer platform madrid, spain 12 June 2008 Launch Announcement agenda > Overview of the Platform > Technical Deep Dive > Q & A overview / myspace Founded in January 2004 Internet’s best social features on the Web = World’s largest social network Unparalleled growth

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Presentation Transcript
slide1

myspace developer platform

madrid, spain

12 June 2008

Launch Announcement

slide2

agenda

> Overview of the Platform

> Technical Deep Dive

> Q & A

slide3

overview / myspace

  • Founded in January 2004
  • Internet’s best social features on the Web = World’s largest social network
  • Unparalleled growth
    • 115 million+ monthly unique visitors
    • 50 billion page views per month
    • 18 billion + minutes spent per month
    • 75,000 videos uploaded per day
  • Continuing to grow
    • 29 Localized Versions
    • 15 Languages
    • Signing up 250K users per day
slide4

overview / myspace in europe

United Kingdom (April ’06)

Ireland (June ’06)

France (Sept ’06)

Germany (Sept ’06)

Spain (Jan ’07)

Italy (Jan ’07)

Netherlands (April ’07)

Sweden (June ’07)

Austria (June ’07)

Switzerland (July ’07)

Denmark (Jan ’08)

Finland (Jan ’08)

Norway (Jan ’08)

Portugal (May ’08)

Russia - Beta

slide7

overview / myspace

MySpace Fundamentals

Photos

17MM+ photos per day

Videos

75k uploaded per day

Blogs

175MM blogs

Instant

messaging

28MM users to date

Music

5MM Bands

Bulletins

51MM posts

Mobile

60MM SMS monthly

Messages

Fastest Growing!

slide8

overview

what is the myspace developer platform?

> a suite of services which allow applications to access myspace data and interact with myspace members

slide9

overview

> applications are typically web-based (HTML & Flash), but may also be desktop and eventually mobile

slide10

overview

why has myspace built the platform?

creativity from thousands of developers around the world can delight and engage millions of myspace users

slide11

overview

why has myspace built the platform?

user engagement

monetization

traffic

$

slide12

overview

  • myspace developer platform (MDP)‏

three planks

- OpenSocial

- RESTful

- Flash/AS

MDP Website

APIs

User Components

slide13

overview / mdp website

MDP Website:developer.myspace.com

Where 3rd-party developers (you!) come to:

slide14

overview / mdp website

MDP Website: developer.myspace.com

> documentation

> forums & team blogs

> tools & development resources

> app builder

slide15

overview / mdp website

what you need to start making apps for myspace

1) myspace user account

2) valid email

3) register on mpd site

slide16

overview / api

APIs: the "core" of the platform

how apps connect to MySpace

3rd Party Servers

OpenSocial

Flash/AS

RESTful APIs

slide17

overview / user components

  • Apps have real estate in 5 places on MySpace:
    • Application profile
    • Application gallery listing
    • A canvas page
    • Embeds on profiles (outward facing—friends to see)‏
    • User homepage (inward facing—for you to see)‏
slide18

overview / user components

Application Gallery

slide19

overview / user components

Application Profile

slide20

overview / user components

Application Profile - Options

slide21

overview / user components

Application Canvas

slide24

overview / open standards

  • Commitment to open standards:
    • Platform is based on OpenSocial standards
    • Spend more time building a quality product
    • As co-founder we played a lead role in the development of OpenSocial
slide25

overview / user privacy & security

  • Apps governed by the same privacy controls in place for members
  • Applications only access public profile details
  • Leading security technology: Caja
  • Launching capabilities that will be well received by users
  • Additional capabilities will roll out over time
slide26

overview / monetization

  • Straight forward business model out of the gate
  • Dedicated to building a rich economy for developers
    • Canvas pages, Developers keep 100% of the revenue
  • Committed to rolling out additional monetization opportunities which may include
    • Hyper-Targeting & Self Serve
    • Ad inventory
slide27

overview / mdp today

so where is mdp at today?

> apps and gallery went live beta to consumers march 13

> over 1000 apps live, installed on more than a million MySpace accounts, with millions of page views per day

> apps can targeted to specific languages and cultures

> we are ramping exposure on MySpace and will come out of beta very soon

slide28

overview / Popular Apps

so where is mdp at today?

> apps and gallery went live beta to consumers march 13

> over 1000 apps live, installed on more than a million MySpace accounts, with millions of page views per day

> apps can targeted to specific languages and cultures

> we are ramping exposure on MySpace and will come out of beta very soon

slide29

overview / mdp today

we\'re looking forward to seeing some great apps from Spain!

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