Slide1 l.jpg
Advertisement
This presentation is the property of its rightful owner.
1 / 30

Launch Announcement PowerPoint PPT Presentation

myspace developer platform madrid, spain 12 June 2008 Launch Announcement agenda > Overview of the Platform > Technical Deep Dive > Q & A overview / myspace Founded in January 2004 Internet’s best social features on the Web = World’s largest social network Unparalleled growth

Download Presentation

Launch Announcement

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Slide1 l.jpg

myspace developer platform

madrid, spain

12 June 2008

Launch Announcement


Slide2 l.jpg

agenda

> Overview of the Platform

> Technical Deep Dive

> Q & A


Slide3 l.jpg

overview / myspace

  • Founded in January 2004

  • Internet’s best social features on the Web = World’s largest social network

  • Unparalleled growth

    • 115 million+ monthly unique visitors

    • 50 billion page views per month

    • 18 billion + minutes spent per month

    • 75,000 videos uploaded per day

  • Continuing to grow

    • 29 Localized Versions

    • 15 Languages

    • Signing up 250K users per day


Slide4 l.jpg

overview / myspace in europe

United Kingdom (April ’06)

Ireland (June ’06)

France (Sept ’06)

Germany (Sept ’06)

Spain (Jan ’07)

Italy (Jan ’07)

Netherlands (April ’07)

Sweden (June ’07)

Austria (June ’07)

Switzerland (July ’07)

Denmark (Jan ’08)

Finland (Jan ’08)

Norway (Jan ’08)

Portugal (May ’08)

Russia - Beta


Slide5 l.jpg

overview / myspace in europe


Slide6 l.jpg

overview / myspace in europe


Slide7 l.jpg

overview / myspace

MySpace Fundamentals

Photos

17MM+ photos per day

Videos

75k uploaded per day

Blogs

175MM blogs

Instant

messaging

28MM users to date

Music

5MM Bands

Bulletins

51MM posts

Mobile

60MM SMS monthly

Messages

Fastest Growing!


Slide8 l.jpg

overview

what is the myspace developer platform?

> a suite of services which allow applications to access myspace data and interact with myspace members


Slide9 l.jpg

overview

> applications are typically web-based (HTML & Flash), but may also be desktop and eventually mobile


Slide10 l.jpg

overview

why has myspace built the platform?

creativity from thousands of developers around the world can delight and engage millions of myspace users


Slide11 l.jpg

overview

why has myspace built the platform?

user engagement

monetization

traffic

$


Slide12 l.jpg

overview

  • myspace developer platform (MDP)‏

three planks

- OpenSocial

- RESTful

- Flash/AS

MDP Website

APIs

User Components


Slide13 l.jpg

overview / mdp website

MDP Website:developer.myspace.com

Where 3rd-party developers (you!) come to:


Slide14 l.jpg

overview / mdp website

MDP Website: developer.myspace.com

> documentation

> forums & team blogs

> tools & development resources

> app builder


Slide15 l.jpg

overview / mdp website

what you need to start making apps for myspace

1) myspace user account

2) valid email

3) register on mpd site


Slide16 l.jpg

overview / api

APIs: the "core" of the platform

how apps connect to MySpace

3rd Party Servers

OpenSocial

Flash/AS

RESTful APIs


Slide17 l.jpg

overview / user components

  • Apps have real estate in 5 places on MySpace:

    • Application profile

    • Application gallery listing

    • A canvas page

    • Embeds on profiles (outward facing—friends to see)‏

    • User homepage (inward facing—for you to see)‏


Slide18 l.jpg

overview / user components

Application Gallery


Slide19 l.jpg

overview / user components

Application Profile


Slide20 l.jpg

overview / user components

Application Profile - Options


Slide21 l.jpg

overview / user components

Application Canvas


Slide22 l.jpg

overview / user components

Profile Page View


Slide23 l.jpg

overview / user components

User Home View


Slide24 l.jpg

overview / open standards

  • Commitment to open standards:

    • Platform is based on OpenSocial standards

    • Spend more time building a quality product

    • As co-founder we played a lead role in the development of OpenSocial


Slide25 l.jpg

overview / user privacy & security

  • Apps governed by the same privacy controls in place for members

  • Applications only access public profile details

  • Leading security technology: Caja

  • Launching capabilities that will be well received by users

  • Additional capabilities will roll out over time


Slide26 l.jpg

overview / monetization

  • Straight forward business model out of the gate

  • Dedicated to building a rich economy for developers

    • Canvas pages, Developers keep 100% of the revenue

  • Committed to rolling out additional monetization opportunities which may include

    • Hyper-Targeting & Self Serve

    • Ad inventory


Slide27 l.jpg

overview / mdp today

so where is mdp at today?

> apps and gallery went live beta to consumers march 13

> over 1000 apps live, installed on more than a million MySpace accounts, with millions of page views per day

> apps can targeted to specific languages and cultures

> we are ramping exposure on MySpace and will come out of beta very soon


Slide28 l.jpg

overview / Popular Apps

so where is mdp at today?

> apps and gallery went live beta to consumers march 13

> over 1000 apps live, installed on more than a million MySpace accounts, with millions of page views per day

> apps can targeted to specific languages and cultures

> we are ramping exposure on MySpace and will come out of beta very soon


Slide29 l.jpg

overview / mdp today

we're looking forward to seeing some great apps from Spain!


Slide30 l.jpg

questions?


  • Login