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Image Search SMX West 2009 Case Study Image Search Facts Image Search Volume comScore numbers say that 7+% of all searches take place in image search engines. Other industry figures have suggested the total image search volume is about 15% of all search

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image search

Image Search

SMX West 2009 Case Study

image search volume
Image Search Volume
  • comScore numbers say that 7+% of all searches take place in image search engines.
  • Other industry figures have suggested the total image search volume is about 15% of all search
  • Difference is a lot of image search queries take place within web search
original eye tracking study
Original Eye Tracking Study

Source: Enquiro

Research

blended search eye tracking
Blended Search Eye Tracking

Source: Enquiro

Research

quick tip
Quick Tip
  • Don’t look at this site just after lunch …
basic site value proposition
Basic Site Value Proposition
  • The images themselves
  • Learn about what disease you may have
  • Be better informed when you go to the doctor
  • Ask better questions
the problem
The Problem

May 2007 Basic Stats

Image Search not a factor in site traffic

eliminated url parameters
Eliminated URL Parameters
  • Site used parameters on URLs
  • Typical URL: http://www.visualdxhealth.com/adult/poisonIvyDermatitis.htm?st=Male_1244,1249,1271, 1248,23517,1247,1246
  • Parameters identify which images to show
  • This one is for adult, male, poison ivy
example image set 2
Example Image Set 2

The same HTML page with different parameters

url parameters cont d
URL Parameters (cont’d)
  • The underlying page: /adult/poisonIvyDermatitis.htm

was referenced on site with many different sets of parameters

  • Purpose was to show different image sets based on Male/Female/Child selections
  • Led to massive duplicate content
resolution
Resolution
  • Moved image identification process to cookies
  • Parameters no longer needed
  • Each HTML page represented by one URL
  • Dupe Content Eliminated
added alt attributes
Added Alt Attributes
  • Before: <img src=“/images/dx/webAdult/acneVulgaris_928_sm.jpg”>
  • After: <img src=“/images/dx/webAdult/acneVulgaris_928_sm.jpg” alt=“Picture of Acne (Acne Vulgaris) on the forehead”>
improvement stage 1
Improvement – Stage 1

Oct 2007 Basic Stats

Image Search now IS a factor in site traffic

what we saw next
What We Saw Next

On December 3rd, the site was not restricted by

Google SafeSearch

safesearch policies
SafeSearch Policies
  • You can get them here: http://www.google.com/safesearch_help.html
  • Key facts:
    • Google filters pornography and explicit images
    • VisualDx Health does have some explicit pictures
    • Google provides an appeal process
    • Appeal URL is in Google Webmaster Help: http://www.google.com/support/forum/p/Webmasters/thread?tid=5cb68076e74823d1&hl=en
tailoring the message
Tailoring the Message
  • State the problem clearly
  • Be direct
  • Don’t complain
  • Keep the message as short as you possibly can
  • Be sure you are OK with someone looking at your site
  • We sent our request in on December 12th
improvement stage 2
Improvement – Stage 2

Jan 2008 Basic Stats

Image Search now is a BIG factor in site traffic

thank you
Thank You!

Eric Enge

President

Stone Temple Consulting

[email protected]

(508) 485-7751

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