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Horticulture Scenario - Post National Horticulture Mission






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Horticulture Scenario - Post National Horticulture Mission Production Demand and Consumption of Horticultural Commodities Anticipated Growth Rate of Fruit & Vegetables Fruits: growth rate of 8.0% in production with a growth rate in area 4.6 %
Horticulture Scenario - Post National Horticulture Mission

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Horticulture scenario post national horticulture mission l.jpgSlide 1

Horticulture Scenario- Post National Horticulture Mission

Production l.jpgSlide 2

Production

Slide3 l.jpgSlide 3

Demand and Consumption of Horticultural Commodities

Anticipated growth rate of fruit vegetables l.jpgSlide 4

Anticipated Growth Rate of Fruit & Vegetables

  • Fruits: growth rate of 8.0% in production with a growth rate in area 4.6 %

  • Vegetables: growth rate of 10.0% in production with a growth rate in area of 6.1%

Slide5 l.jpgSlide 5

Strategies to Improve Production and Productivity

  • Promotional as well as commercial production for selected crops on cluster basis – project-based approach

  • Strengthening of infrastructure for production of quality planting material;

  • Rejuvenation of senile orchards with high yielding cultivars;

  • Area expansion under potential crops of the region in clusters;

  • Technological intervention including high density planting, INM, IPM, Micro Irrigation, fertigation, greenhouse cultivation, etc.;

  • New gardens through development of wasteland / utilization of bunds / diversification from other crops/ inter cropping;

  • Farmers’ HRD through institutional training/farm visits

Slide6 l.jpgSlide 6

Trend in Export of Horticultural Commodities

Slide7 l.jpgSlide 7

Strategies- to Improve Export promotion

  • Ongoing export promotion programme to be strengthened

  • Marketing Intelligence to be streamlined

  • Marketing research to be strengthened

  • Standard development, testing facilities and enforcement mechanism required

  • Training of farmers/ entrepreneurs

Quality aspects vis vis exports l.jpgSlide 8

Quality aspects vis-à-vis Exports

  • Increasing health consciousness - demand for quality produce

  • International standards being developed by

    • Codex Alimentarius

    • UN/ECE

  • AGMARK Standards

  • Need for popularization of standards among growers

  • Infrastructure for quality testing

  • Slide9 l.jpgSlide 9

    Bidar

    Gulbarga

    Bijapur

    Bagalkot

    Belgaum

    Raichur

    Dharwad

    Koppal

    Gadag

    Bellary

    North

    Kannada

    Haveri

    Davangere

    Chitradurga

    Shimoga

    Chickmagalur

    Kolar

    Udupi

    Tumkur

    Hassan

    Bangalore Rural

    South Kannada

    Bangalore Urban

    Mandya

    Kodagu

    Mysore

    Chamarajnagar

    AEZ

    Rose Onion

    Quantity exported – 91402.320 mts (1st 2002 to July July 2005)

    Value –14071.15 lakhs

    Gherkins

    Quantity exported – 178106 mts (19th September 2001 to July 2005)

    Value – 59368.46 lakhs

    Flowers

    Production 42630 tn.

    Exports Rs. 35 Crore (2004-05)

    Crop selection under nhm karnataka example l.jpgSlide 10

    Crop selection under NHM – Karnataka example

    Crops and districts selection under nhm karnataka example l.jpgSlide 11

    Crops and Districts selection under NHM- Karnataka example

    Market linkages mandi for horticultural produce in karnataka l.jpgSlide 12

    Bidar

    Gulbarga

    Bijapur

    Bagalkot

    Belgaum

    Raichur

    Dharwad

    Koppal

    Gadag

    Bellary

    North

    Kannada

    Haveri

    Davangere

    Chitradurga

    Shimoga

    Chickmagalur

    Kolar

    Udupi

    Tumkur

    Hassan

    Bangalore Rural

    South Kannada

    Bangalore Urban

    Mandya

    Kodagu

    Mysore

    Chamarajnagar

    Market Linkages: Mandi for Horticultural Produce in Karnataka

    APMC Markets

    • Most of the vegetables and fruits in larger cities and towns are traded in the central market area, usually municipal market.

    • Horticultural produces co-operative marketing society ( HOPCOMS Bangalore urban, Bangalore rural and Kolar districts. 100 metric tones of fruits and vegetables per day.

    • District level 17 District horticultural produce co-operative marketing and processing societies

    • Karnataka State Horticultural Co-operative Federation (KHF) has been established as State Level Apex body

    • Raithara Santhe- Karnataka State Agricultural Marketing Board, a State Government organizations initiative towards marketing of fruits and vegetables

    • Fruit market yard near Bangalore, Department of Agriculture Marketing initiative

    • Safal fruit and vegetable auction market- Project implemented by the National Dairy Development Board, 300 metric tones of fruits and vegetables are handled per day

    Agricultural Produce Marketing Committee Yards and Act (APMC) includes the marketing of horticultural produces, presently there are 39 APMC markets in Karnataka

    Processing units karnataka l.jpgSlide 13

    Bidar

    Gulbarga

    Bijapur

    Bagalkot

    Belgaum

    Raichur

    Dharwad

    Koppal

    Gadag

    Bellary

    North

    Kannada

    Haveri

    Davangere

    Chitradurga

    Shimoga

    Chickmagalur

    Kolar

    Udupi

    Tumkur

    Hassan

    Bangalore Rural

    South Kannada

    Bangalore Urban

    Mandya

    Kodagu

    Mysore

    Chamarajnagar

    Processing Units- Karnataka

    No. of Units: 3

    Frozen and Dehydrated Vegetables and Fruits

    Gherkins processing

    No. of Units: 4

    Fruit Bars, Gherkins, Tomato

    No. of Units: 5

    Pickles, Jam Fruit pulp & Concentrate

    No. of Units: 2

    Gherkins and processed vegetables

    No. of Units: 3

    Total Capacity: 2700 Tn.

    Gherkins, pulp, processed veg.

    Fruits and Vegetable processing

    No. of Units: 6

    Total Capacity: 2840 Tn.

    Sauce, Pickles, Mango pulp

    Some of the key processing companies are HLL, Pepsico, MTR, Global Green, Jagdale Ind., Mysore Foods

    Sensitive crops l.jpgSlide 14

    Sensitive Crops

    • Onion

    • Potato

    • Tomato

    Case study onion l.jpgSlide 15

    Case Study- Onion

    • The prices of onion like other horticultural commodities fluctuates with production and arrivals in the markets.

    • However, prices of onion sometimes deviates from the normal trend and keeps increasing with increasing arrivals.

    Month wise market arrivals and prices for onion 2003 l.jpgSlide 16

    Month wise Market Arrivals and Prices for Onion 2003

    Slide17 l.jpgSlide 17

    Month wise Market Arrivals and Prices for Onion 2004

    Month wise Market Arrivals and Prices for Onion 2005

    Strategies for regulation l.jpgSlide 18

    Strategies for regulation

    • Regional monitoring of important crops

      • Information on coverage

      • Crop weather situation

      • Estimated production-district/regional/National

      • Market intelligence vis-à-vis international price.

    Conclusion l.jpgSlide 19

    Conclusion

    • Current production levels of horticultural crops below demand

    • Efforts on to increase production and productivity

    • States need to focus on the identified crops in cluster

    • Large scale awareness programmes on quality standards

    • HRD & training to farmers.

    Slide20 l.jpgSlide 20

    Thank You


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