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Helping Artisans Reach Global Markets Pamela J. Brown, Ph.D. Associate Professor & Extension Entrepreneurship Specialist (Retired) Texas Cooperative Extension Texas A&M University System Introduction to Artisan E-Commerce Curriculum Promote the artisan industry Support artisan economy

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Helping Artisans Reach Global Markets

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Helping artisans reach global markets l.jpg

Helping Artisans Reach Global Markets

Pamela J. Brown, Ph.D.

Associate Professor &

Extension Entrepreneurship Specialist (Retired)

Texas Cooperative Extension

Texas A&M University System


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Introduction to Artisan E-Commerce Curriculum

Promote the artisan industry

Support artisan economy

Strengthen the artisan business

Analyze the e-commerce opportunities for artisans

“Making your craft business better – online”


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craft

Definition: (Noun) making things by hand: a profession or activity involving the skillful making of decorative or practical objects by hand, e.g. weaving, pottery, or woodcarving ( often used in combination )

Definition:(Can be used in the plural) object produced by skillful and work: something produced skillfully by hand, especially in a traditional manner, e.g. a piece of pottery or carving ( often used in the plural )


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Media of Artist with Web Sites

Media of Artist Selling Online

Clocks

Paper

Book Art

Garden Art

Toys

Ceramics

Metal

Jewelry

Glass

Furniture

Wood

Baskets

Fiber

Leather

  • Clocks

  • Paper

  • Book Art

  • Garden Art

  • Ceramics

  • Metal

  • Jewelry

  • Glass

  • Furniture

  • Wood

  • Baskets

  • Toys

  • Fiber

  • Leather


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  • Wood

  • With the many available woods, each with its unique grain, the possibilities are endless for creating works from wood.

  • Keywords:  stain, grain, whittling, carving, Windsor, Mission, Shaker, Duncan Phyfe, mortise-and-tenonWorks:  furniture, sculpture, cabinetry, toys

  • Fiber

  • Fiber has an important place in history and the present.  From cloths used to wrap mummies in ancient Egypt to intricately patterned tapestries hanging in The Vatican, fiber, like all objects in craft, shares and practical and decorative heritage.

  • Keywords:  linen, merino wool, cotton, needlepoint, embroidery, crewel, knitting, crochet, cut, drape, weaving

  • Works:  garments, tapestries, rugs, blankets, dolls, baskets, purses, sacks, sails   


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Creativity is the single most sought-after attribute in the business world today—not surprisingly, since it is unquestionably the driving force behind today’s global economy.”

–Harvey Seifter, Director, Creativity

Connection, Arts & Business Council


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Activity – 10 to15 minutes

“How can you use your creativity in managing your business better?”

“What is the most challenging part of being an artisan business?”

“What is your biggest challenge of doing business through e-commerce?”

“What kind of craft do you make that you would like to sell online?”


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E-Impact on Craft Businesses

Conducting business

Costs

Profit

Time

Customer relations

Employees

Vendors

Policy

Less than 60% of all small businesses have a web page!


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Location, Location, Location

  • Why do you live and work where you do?

    • RuralScenicQuality of life

  • How can you leverage the desirable traits of where you live with the need to reach more customers?

  • Downside – less/no visibility

    It’s all about marketing. . . Using the Internet . . . And more marketing . . . And planning.


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  • Where (or how) do you sell most of your art?

  • Walk-in art galleries

  • Ebay auctions

  • Imagekind

  • Artist Rising

  • Art.com

  • Boundless Gallery

  • Yessy

  • PicassoMio

  • ArtByUs.com

  • Artflock

  • GoZabo.com

  • OriginalArtOnline

  • RedBubble

  • My own website


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Source: The Crafts Report, 2004


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Who is Using Internet Facts

GLOBAL

U.S.

81% of teens

63% of adults

18-29 80%

30-39 74%

50-64 60%

65+ 26%

60% women

66% men

- 445 Million people

- 51% of most developed countries


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Directories:

http://www.searchengines.com/generalDirectories.html

Search Engines:

http://www.searchengines.com/generalSearch.html

Meta search engines:

http://www.searchengines.com/generalMeta.html


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Internet Usage by Age Group . . .Who Are YOUR Customers?


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Why Would The Following Web Sites Find Online Business Beneficial?

www.purcifuls-toys.com

What do you think? Is this a handcraft site?

www.awildsoapbar.com

Do these links make sense to the viewer?

www.santafeweavinggallery.com

Does this make you want to buy their product?

www.oiseauxsisters.com

What does this site tell you? What do they offer?


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What Do You/Artisan Want?

To be found?

To be found on the first page?

To be found at the top of the first page?


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Activity

In Store

Online

How are a store front and an online

similar and different?


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How Are A Store Front And An Online Similar And Different?


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How Are A Store Front And An Online Similar And Different?


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More Resources For Artisans

  • Texas Commission on the Arts

    • http://www.arts.state.tx.us

    • http://www.arts.state.tx.us/craft/ciform.asp

      • A registry for Texas artisans

      • Look for the Arts Commission in Your home state.

  • American Crafts Council

    • http://www.craftcouncil.org


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Learn from Multiple Resource

Do online searches of business in the same medium

Join local arts council and get feedback from other members.

Look at e – businesses you believe are successful regardless of what they sell.

Talk to other e – retailers.

Look for local web developers to assist you.


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