Florida Department Of Transportation District IV

1. Florida Department Of Transportation District IV Office of Modal Development Commuter Choices 2004 Summit

2. District 4 Highlights • Work Program Goal & Objectives • Overview of Commuter Choice Organizations • Highlights of Accomplishments & Results • Challenges & Opportunities

3. District 4 Commuter ChoiceWork Program Goal • To Increase Utilization of Alternative modes of Transportation in South Florida

4. District 4 Commuter Choice Objectives • Increased awareness of Regional Program • Employer Outreach • Co-op partnerships with transit agencies, major private & public businesses • Continued support of Transportation Management Initiatives & Associations.

5. Overview of Organizations Involved in Commuter Choice Efforts Regional Commuter Assistance Program: South Florida Commuter Services for D4 & D6 • Miami Dade, Broward, Palm Beach Counties Transportation Management Associations (TMA’s) • Downtown Fort Lauderdale, • South Florida Educational Center -Davie campus • Transportation Management Initiatives • City of West Palm Beach • Local Partnerships • Ongoing relationships with our regional transit agencies and regional vanpool program

6. District 4 Commuter ChoiceKey Accomplishments • Extended the vanpools program from Miami-Dade to Palm Beach County • Created Spanish & Creole collateral materials for targeted market • Increased in rideshare sign ups at T-Day events • Increased the rideshare database by 62% from Year 2 to Year 3

7. Highlights of Products and Services Offered • March 2004- roll out of New Rideshare Software-Ridepro provided instantaneous online matching. Major media efforts were done. • Results • We reached over 14 million households • SFCS sponsorship boards appeared 240X during the traffic reports for March • A total of 354 :30 television spots aired • Ch. 10 Vacation giveaway to Mexico: • 150,000 website ads appeared for the month of March

8. 2003-2004 Highlights • RidePro Campaign • Dolphin’s Campaign • Ethnic RidePro Campaign • Hybrid Co-Op Campaign • 2nd Annual TLA Awards • Website Update • Employer Packet Revamp • E-Newsletter • Vanpool Campaign • Transit Partnerships • Outreach Efforts

9. Hybrid Co-Op CampaignOverall Sign-Ups This graph reflects the number of overall registrations and number of ride match requests as of 10/31/04. 6,984 registrations have been received thus far and 5,069 have requested a ride match.

10. District 4 Commuter Choice Other Efforts Local Partnership Campaign • SFCS held cooperative efforts with Regional Transit Agencies-Broward County Transit, Tri-Rail, Miami Dade Transit and Palm Tran

11. Transportation Management Associations Key Accomplishments • Downtown Fort Lauderdale TMA acquired $2 million in CMAQ funds for Clean Air Cooperative efforts to convert current shuttles. South Florida Education Center TMA- Received CMAQ funding for an internal campus shuttle and local community shuttle route. • Resulted in major increased in ridership within 18 months of operation.

12. District 4 HighlightsTransportation Leadership Awards • Highlights • Hosted by Mark Schumacher, Channel 10 morning anchorman • Guest Speaker Winston Scott-Former NASA Astronaut • TLA Winners & Special leaders in TDM

13. District 4 Commuter ChoiceSign Up Results

14. District 4 Commuter ChoiceCall Center Results

15. District 4 Commuter ChoiceWeb Hits Results

16. Program Trend Analysis Commuter Costs Saved(millions) Vehicle Trips Eliminated Vehicle Miles Eliminated(millions) 1,400,000 1,200,000 6 18.0 16.0 1,000,000 5 14.0 12.0 800,000 4 10.0 600,000 3 8.0 6.0 400,000 2 4.0 1 200,000 2.0 0.0 0 0 00-01 Yr 1 Yr 2 Yr 3 00-01 Yr 1 Yr 2 Yr 3 00-01 Yr 1 Yr 2 Yr 3

17. District 4 Commuter Choice • Where do we go from here?

18. District 4 Commuter ChoiceChallenges & Opportunities • Opportunities: • Expanding of CAP to Northern counties • Implementing of TDM measures for -Transit Oriented Developments, Developments Regional Impact, Congestion Management Systems • Challenges- • Obtaining TDM funding for the Northern counties • Identifying ongoing funding for existing Shuttles services after CMAQ funding runs out

19. Commuter Choice Efforts For the New Year Pilot School pool program in Palm Beach • Boca Elementary & Tradewinds Middle • High media coverage Results -10 schools interested in participating

20. D 4 Commuter Choice Efforts for the New Year • I-95 HOV Improvements Roll out July 2005 • Major public awareness campaign • From 2 to 4 hours bi-directional during peak hour commute in Broward & Palm Beach counties (24 hours in Miami-Dade county) • Truck lane restriction • Re-introduction of ILEV program • ITS along I-95 corridor

21. D 4 Commuter Choice Efforts for the New Year • Targeting Major Employers -Universities &Hospitals • Implementing transportation option programs • Establishing shuttle services, preferential carpool

22. Summary • We intend to- • Continue integrating TDM measures as apart of the daily lifestyle of commuters and visitors of the South Florida region. Thank You!

23. District 4 Contact Information • Mobility Manager: Jeff Weidner • 954-777-4370 • Transportation Demand Coordinator : Corine Williams • 954-777-4491 • Employee Transportation Coordinator: Lisa Peterson • 954-777-4490 • DFLTMA: Paul Carpenter, Executive Director • 954-761-3543 • SFECTMA: Larry Penso, Executive Director • 954-262-8847 • South Florida Commuter Services: James Udvardy • 800-234-RIDE