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Florida Department Of Transportation District IV. Office of Modal Development Commuter Choices 2004 Summit. District 4 Highlights . Work Program Goal & Objectives Overview of Commuter Choice Organizations Highlights of Accomplishments & Results Challenges & Opportunities.

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Florida Department Of Transportation District IV

Office of Modal Development

Commuter Choices

2004 Summit


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District 4 Highlights

  • Work Program Goal & Objectives

  • Overview of Commuter Choice Organizations

  • Highlights of Accomplishments & Results

  • Challenges & Opportunities


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District 4 Commuter ChoiceWork Program Goal

  • To Increase Utilization of Alternative modes of Transportation in South Florida


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District 4 Commuter Choice Objectives

  • Increased awareness of Regional Program

  • Employer Outreach

  • Co-op partnerships with transit agencies, major private & public businesses

  • Continued support of Transportation Management Initiatives & Associations.


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Overview of Organizations Involved in Commuter Choice Efforts

Regional Commuter Assistance Program: South Florida Commuter Services for D4 & D6

  • Miami Dade, Broward, Palm Beach Counties

    Transportation Management Associations (TMA’s)

  • Downtown Fort Lauderdale,

  • South Florida Educational Center -Davie campus

  • Transportation Management Initiatives

    • City of West Palm Beach

  • Local Partnerships

    • Ongoing relationships with our regional transit agencies and regional vanpool program


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    District 4 Commuter Choice EffortsKey Accomplishments

    • Extended the vanpools program from Miami-Dade to Palm Beach County

    • Created Spanish & Creole collateral materials for targeted market

    • Increased in rideshare sign ups at T-Day events

    • Increased the rideshare database by 62% from Year 2 to Year 3


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    Highlights of Products and Services Offered Efforts

    • March 2004- roll out of New Rideshare Software-Ridepro provided instantaneous online matching. Major media efforts were done.

    • Results

      • We reached over 14 million households

      • SFCS sponsorship boards appeared 240X during the traffic reports for March

      • A total of 354 :30 television spots aired

      • Ch. 10 Vacation giveaway to Mexico:

      • 150,000 website ads appeared for the month of March


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    2003-2004 Highlights Efforts

    • RidePro Campaign

    • Dolphin’s Campaign

    • Ethnic RidePro Campaign

    • Hybrid Co-Op Campaign

    • 2nd Annual TLA Awards

    • Website Update

    • Employer Packet Revamp

    • E-Newsletter

    • Vanpool Campaign

    • Transit Partnerships

    • Outreach Efforts


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    Hybrid Co-Op Campaign EffortsOverall Sign-Ups

    This graph reflects the number of overall registrations and number of ride match requests as of 10/31/04. 6,984 registrations have been received thus far and 5,069 have requested a ride match.


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    District 4 Commuter Choice EffortsOther Efforts

    Local Partnership Campaign

    • SFCS held cooperative efforts with Regional Transit Agencies-Broward County Transit, Tri-Rail, Miami Dade Transit and Palm Tran


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    Transportation Management Associations Key Accomplishments Efforts

    • Downtown Fort Lauderdale TMA acquired $2 million in CMAQ funds for Clean Air Cooperative efforts to convert current shuttles.

      South Florida Education Center TMA- Received CMAQ funding for an internal campus shuttle and local community shuttle route.

      • Resulted in major increased in ridership within 18 months of operation.


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    District 4 EffortsHighlightsTransportation Leadership Awards

    • Highlights

    • Hosted by Mark Schumacher, Channel 10 morning anchorman

    • Guest Speaker Winston Scott-Former NASA Astronaut

    • TLA Winners & Special leaders in TDM


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    District 4 Commuter Choice EffortsSign Up Results


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    District 4 Commuter Choice EffortsCall Center Results


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    District 4 Commuter Choice EffortsWeb Hits Results


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    Program Trend Analysis Efforts

    Commuter Costs Saved(millions)

    Vehicle Trips Eliminated

    Vehicle Miles Eliminated(millions)

    1,400,000

    1,200,000

    6

    18.0

    16.0

    1,000,000

    5

    14.0

    12.0

    800,000

    4

    10.0

    600,000

    3

    8.0

    6.0

    400,000

    2

    4.0

    1

    200,000

    2.0

    0.0

    0

    0

    00-01

    Yr 1

    Yr 2

    Yr 3

    00-01

    Yr 1

    Yr 2

    Yr 3

    00-01

    Yr 1

    Yr 2

    Yr 3


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    District 4 Commuter Choice Efforts

    • Where do we go from here?


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    District 4 Commuter Choice EffortsChallenges & Opportunities

    • Opportunities:

      • Expanding of CAP to Northern counties

      • Implementing of TDM measures for -Transit Oriented Developments, Developments Regional Impact, Congestion Management Systems

    • Challenges-

      • Obtaining TDM funding for the Northern counties

      • Identifying ongoing funding for existing Shuttles services after CMAQ funding runs out


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    Commuter Choice Efforts For the New Year Efforts

    Pilot School pool program in Palm Beach

    • Boca Elementary & Tradewinds Middle

    • High media coverage Results -10 schools interested in participating


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    D 4 Commuter Choice Efforts Effortsfor the New Year

    • I-95 HOV Improvements Roll out July 2005

      • Major public awareness campaign

        • From 2 to 4 hours bi-directional during peak hour commute in Broward & Palm Beach counties (24 hours in Miami-Dade county)

      • Truck lane restriction

      • Re-introduction of ILEV program

      • ITS along I-95 corridor


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    D 4 Commuter Choice Efforts Effortsfor the New Year

    • Targeting Major Employers -Universities &Hospitals

    • Implementing transportation option programs

    • Establishing shuttle services, preferential carpool


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    Summary Efforts

    • We intend to-

      • Continue integrating TDM measures as apart of the daily lifestyle of commuters and visitors of the South Florida region.

        Thank You!


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    District 4 Contact Information Efforts

    • Mobility Manager: Jeff Weidner

      • 954-777-4370

    • Transportation Demand Coordinator : Corine Williams

      • 954-777-4491

    • Employee Transportation Coordinator: Lisa Peterson

      • 954-777-4490

    • DFLTMA: Paul Carpenter, Executive Director

      • 954-761-3543

    • SFECTMA: Larry Penso, Executive Director

      • 954-262-8847

    • South Florida Commuter Services: James Udvardy

      • 800-234-RIDE


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