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CHAPTER 15. MANAGING INTERNATIONAL INFORMATION SYSTEMS LEARNING OBJECTIVES IDENTIFY FACTORS BEHIND BUSINESS INTERNATIONALIZATION COMPARE GLOBAL STRATEGIES FOR DEVELOPING BUSINESS DEMONSTRATE HOW INFO SYSTEMS SUPPORT GLOBAL STRATEGIES * LEARNING OBJECTIVES

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Learning objectives l.jpg
LEARNING OBJECTIVES

  • IDENTIFY FACTORS BEHIND BUSINESS INTERNATIONALIZATION

  • COMPARE GLOBAL STRATEGIES FOR DEVELOPING BUSINESS

  • DEMONSTRATE HOW INFO SYSTEMS SUPPORT GLOBAL STRATEGIES

    *


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LEARNING OBJECTIVES

  • PLAN DEVELOPMENT OF INTERNATIONAL INFORMATION SYSTEMS

  • EVALUATE TECHNICAL ALTERNATIVES IN DEVELOPING GLOBAL SYSTEMS

    *


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MANAGEMENT CHALLENGES

  • GROWTH OF INTERNATIONAL INFO SYSTEMS

  • ORGANIZING INTERNATIONAL INFO SYSTEMS

  • MANAGING GLOBAL SYSTEMS

  • TECHNOLOGY ISSUES & OPPORTUNITIES

    *


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INTERNATIONAL INFORMATION SYSTEMS INFRASTRUCTURE

BASIC INFORMATION SYSTEMS

REQUIRED TO COORDINATE

WORLDWIDE TRADE

& OTHER ACTIVITIES

*


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GLOBAL ENVIRONMENT: BUSINESS DRIVERS & CHALLENGES

CORPORATE GLOBAL STRATEGIES

ORGANIZATIONAL STRUCTURE

MANAGEMENT & BUSINESS PROCEDURES

TECHNOLOGICAL PLATFORM

INTERNATIONAL INFORMATION SYSTEMS INFRASTRUCTURE

INTERNATIONAL INFORMATION SYSTEMS INFRASTRUCTURE


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GLOBAL BUSINESS DRIVERSGeneral Cultural Factors:

  • GLOBAL COMMUNICATION & TRANSPORTATION TECHNOLOGIES

  • DEVELOPMENT OF GLOBAL CULTURE

  • EMERGENCE OF GLOBAL NORMS

  • POLITICAL STABILITY

  • GLOBAL KNOWLEDGE BASE

    *


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GLOBAL BUSINESS DRIVERSSpecific Business Factors:

  • GLOBAL MARKETS

  • GLOBAL PRODUCTION & OPERATIONS

  • GLOBAL COORDINATION

  • GLOBAL WORK FORCE

  • GLOBAL ECONOMIES OF SCALE

    *


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CHALLENGES & OBSTACLES TO GLOBAL BUSINESS SYSTEMS

GENERAL:

  • CULTURAL PARTICULARISM

  • SOCIAL EXPECTATIONS

  • POLITICAL LAWS

    SPECIFIC:

  • TELECOMMUNICATION STANDARDS

  • NETWORK RELIABILITY

  • DATA TRANSFER SPEEDS

  • SHORTAGE OF CONSULTANTS

    *


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GLOBAL STRATEGIES & BUSINESS ORGANIZATION

  • DOMESTIC EXPORTER:Centralization in home country

  • MULTINATIONAL:Central home base; decentralized production, sales, marketing in other countries

  • FRANCHISER:Product created, initially produced in home country; relies heavily on local workers to produce, market in other countries

    *


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GLOBAL STRATEGIES & BUSINESS ORGANIZATION

  • TRANSNATIONAL:Truly global firm; no national headquarters; value-added activities managed from global perspective; optimizes supply & demand, taking advantage of local competitive strengths

    *


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STRATEGY

MULTI-

NATIONAL

TRANS-

NATIONAL

DOMESTIC

FRANCHISER

FUNCTION

EXPORTER

PRODUCTION

CENTRALIZED

DISPERSED

COORDINATED

COORDINATED

FINANCE/ACCOUNTING

CENTRALIZED

CENTRALIZED

CENTRALIZED

COORDINATED

SALES/MARKETING

MIXED

DISPERSED

COORDINATED

COORDINATED

HUMAN RESOURCES

CENTRALIZED

CENTRALIZED

COORDINATED

COORDINATED

STRATEGIC MANAGEMENT

CENTRALIZED

CENTRALIZED

CENTRALIZED

COORDINATED

GLOBAL BUSINESS STRATEGY & STRUCTURE


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GLOBAL INFORMATION SYSTEMS

  • CENTRALIZED:Domestic home base

  • DUPLICATED:Copies of home system used in foreign locations

  • DECENTRALIZED:Each unit has unique system

  • NETWORKED:Integrated & coordinated atall locations

    *


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STRATEGY

SYSTEM

DOMESTIC

MULTI-

TRANS-

CONFIGURATION

EXPORTER

NATIONAL

FRANCHISER

NATIONAL

CENTRALIZED

X

DUPLICATED

X

DECENTRALIZED

x

X

x

NETWORKED

x

X

X : DOMINANT PATTERN x : EMERGING PATTERN

GLOBAL INFORMATION SYSTEMS CONFIGURATIONS


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REORGANIZE THE BUSINESS

  • ORGANIZE VALUE-ADDING ACTIVITIES FOR COMPARATIVE ADVANTAGE

  • DEVELOP & OPERATE SYSTEMS AT EACH LEVEL: National; regional, international

  • ESTABLISH SINGLE WORLD HEADQUARTERS: Have global chief information officer

    *


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DEVELOPING GLOBAL SYSTEMS

  • AGREE ON COMMON USER REQUIREMENTS

  • INDUCE PROCEDURAL BUSINESS CHANGES

  • COORDINATE APPLICATIONS DEVELOPMENT

  • COORDINATE SOFTWARE RELEASES

  • ENCOURAGE LOCAL USERS TO ACCEPT OWNERSHIP

    *


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STRATEGY: DIVIDE, CONQUER, APPEASE

  • DEFINE CORE BUSINESS PROCESSES

  • IDENTIFY CORE SYSTEMS TO COORDINATE CENTRALLY

  • CHOOSE AN APPROACH: Incremental, grand design, evolutionary

  • MAKE BENEFITS CLEAR

    *


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IMPLEMENTATION TACTICS

  • CO-OPTATION: Bring opposition into process of designing, and implementing solution without giving up control over direction, nature of change

  • TRANSNATIONAL CENTERS OF EXCELLENCE: Focus on specific business processes

    *


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MAIN TECHNICAL ISSUES

  • HARDWARE & SOFTWARE INTEGRATION

  • CONNECTIVITY

  • SOFTWARE:Languages can be a barrier

    *


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© 2001 Laudon & Laudon, Essentials of Management Information Systems 4/e

Connect to the INTERNET

Laudon/Laudon Web site:

http://www.prenhall.com/laudon

Additional Internet Resources related to this chapter:

http://www.brint.com


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CHAPTER 15. MANAGING INTERNATIONAL Information Systems 4/e

INFORMATION SYSTEMS


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