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3 Basics You Need To Know About Email Marketing PDF - Free PowerPoint PPT Presentation


Email marketing campaigns can assist your small business to develop awareness, loyalty, desire and trust with its consumers.There are three basics which you must get right before you can begin to expect your email marketing campaigns to start showing results. This compact pdf explains it further..

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3 basics you need to know about email marketing pdf free

MAGGAZZINE

E-mail Marketing:

What You Need To Know

About Email Marketing

Brought to You by

Learnhomebusiness.com


3 basics you need to know about email marketing pdf free

Brought to You by Learnhomebusiness.com

TableOfContent

What’sE-MailMarketing?

TypesofEmailMarketing

#1:DirectE-mail:-

#2:RetentionE-mailing:

#3:Straight-upE-mailAdvertising:-

BenefitofE-mailMarketingto

SmallBusinesses

Cost-effectiveness

It’saTargetingMarketingStrategy

TrackingData

ItCanBeAutomated

They’reSuperFast

BoostingRevenue

StepsonHowtoRunanE-mail

MarketingCampaign

Step#1:GettingStarted:-

Step#2:CreatinganE-mailList:-

3

3

4

5

2


3 basics you need to know about email marketing pdf free

Brought to You by Learnhomebusiness.com

What’sE-MailMarketing?

E

Theonlydifferencewiththeotherformsof

marketingisthatthismarketingstrategyoccurs

throughelectronicmail.Sincemostpeoplearound

theglobeusee-mailasaformofcommunication,

itisidealthatyoucomeupwithaneffective

strategythatwillseeyouasasmallbusinessowner

communicatewithyourclientsviae-mail.

Basically,therearenumerouswaysthatyoucan

Use e-mailmarketingtechniquestomarketyour

firmaswellasyourservicestoyourconsumers.

Forinstance,youcanusethisformofmarketing

toreachpotentialconsumersoryoucanuseitto

marketyourbusinessindifferentpublicvenues.

TypesofEmailMarketing

herearethreegeneraltypesofe-mail

marketingstrategiesthatyoucanuseto

marketyoursmallbusiness.Theyinclude;

#1:DirectE-mail:-

Directe-mailreferstothepracticeofsending

directpromotionaladvertisementsandmessages

tothecustomer’semailaccount.Generally,these

messagesmayoftenbeannouncementsofgreat

-mailmarketingistheprocessof

incorporatingtheuseofe-mailsin

smallbusinessmarketingstrategy.It’s

essentiallythesamethingassendingout

mailers,newslettersandcouponbooks

throughmail.

deals,salesorevenspecialoffers.

Theymaybeusedtospreadthenewsconcerning

newservicesyourfirmisofferingorthenew

locationsthatitcanserve.Thesee-mailswill

normallyhaveacalltoactionincludedinthem

thatencouragestheconsumertotakesomesortof

actioninordertoreceivepromotionaldealsbeing

offeredbyaparticularcompany.

Thecallofactioncanincludeaskingtheviewerto

visityourbusiness’shomepage,signing–upfor

aserviceormakingaphonecall.Directe-mails

arealsomeanttotellcustomersaboutwhatis

happeninginaparticularbusiness.

#2:RetentionE-mailing:-

Thesetypesofe-mailsareusuallydesignedto

informthecustomersaboutabusiness.Theyare

importantmarketingstrategiessincetheycan

helpyoucreatelongtermrelationshipswiththe

customers.

Despiteretentione-mailsprovidingadvertisement

andpromotionoptions;theycanalsooffercontent

thatmaybeveryvaluabletothereaders.

Retentione-mailshavegotcontentwhichwill

inform,engageandentertainthereaders,sothat

they’llfeelaconnectionwiththebusinessbeing

advertisedorpromoted.Themostcommonform

ofretentione-mailsusedine-mailmarketing

techniquesisnewsletter.

T

#3:Straight-upE-mailAdvertising:-

Thisisatypeofe-mailmarketingstrategythatallowsapersontousecontentcreatedbyanother

person.Thismeansthatwiththistypeofe-mailmarketing,youcanbeinapositiontoattachyour

businessadvertisementtoanewsletterore-mailthathasbeencreatedbyanotherfirm.Let’snow

havealookathowe-marketingcanbenefityoursmallbusiness.

3


3 basics you need to know about email marketing pdf free

Brought to You by Learnhomebusiness.com

BenefitofE-mailMarketingtoSmall

Businesses

E

e-mailmarketingcampaigncanbenefitsmall

businesses.

Withe-mailmarketing,youcanbeinapositionto

targetspecificcustomersdirectly.Thismeansthat

youcanbeinapositiontofocusoncontaining

individualswho’relikelytoreacttoyourmessages,

whileatthesametimeavoidingwastingyourtime

andmoneyintryingtoreachthoseindividuals

who’renotlikelytorespond.

*TrackingData:-

Withe-mailmarketing,youcanbeinaposition

totrackdatathatcanupliftyourbusiness

performance.Sincee-mailmarketingcampaigns

aredoneelectronically,itcanmakeiteasyfor

youtotrackimportantdatathatcanhelpyouin

theoperationofyourbusiness.forinstance,this

formofmarketingcanenableyoutrackhowmany

viewersopenedyoure-mail,howmanyofthem

chosetosubscribetoyoure-mails,whoforwarded

youradvertstoanotherpersonaswellaswho

listedyoure-mailsasspam.

Generally,thisdatatrackingsystemcanmakeita

loteasierforyouandyourmarketingteamtofigure

outwhichofyoure-mailmarketingtechniquesare

producingreliableresultsandtheonesthatare

wastingyourtimeandeffort.

Onceyouknowthisinformation,youcandecideto

alteryourmarketingtechniquessothattheycan

becomemoreeffective.Don’tyouthinkthatthatis

indeedgreat?

-

assistyoursmallbusinessdevelop

awareness,loyalty,desireandtrustwith

itsconsumers.Thisformofmarketing

canbeusedtoretainaswellasengage

existingconsumers.Also,itcanaswell

assistyouinestablishingnewclients.Herearea

fewofthemanywaysinwhichawellestablished

mail

marketing

campaigns

can

*Cost-effectiveness:-

E-mailmarketingcampaignsareusuallyverycost-

effective.Basically,directmarketingstrategies

willrequireyoutohaveadecentamountofcashin

ordertousethemeffectively.

Thisisbecauseyouwillbegeneratingrealcontent

likeprinted

newsletters

Directingmarketingstrategieswillalsomakeyou

endupspendingmorecashinsendingthereal

contentouttotheconsumersthroughpostalemail.

Ontheotherhand,e-mailmarketinguseselectronic

contentthatisoftenmuchcheapertoproduce,and

sendsitouttotheconsumerselectronically.Note

thatsendingcontentviaelectronicmeansisoften

muchcheaperthansendingitoutintherealworld.

*It’saTargetingMarketingStrategy:-

*ItCanBeAutomated:-

oradvertisements.

Onceyou’vegotanideaofthetypesofcontentyouintendtosend

outtoyourconsumersthroughe-mailmarketingtechnique,it’s

veryeasyforyoutoautomatetheprocess.

4


3 basics you need to know about email marketing pdf free

Brought to You by Learnhomebusiness.com

Typically,thismeansthatyoucanbeabletoschedulenewslettersand

e-mailsonaweeklyormonthlybasisinadvance.Thiscansimplify

theworkforyouwhenitcomestocreatingthedesiredcontent.

StepsonHow

toRunanE-

mailMarketing

Campaign

t’snowclearthatyouknowwhyyoursmall

businessshouldbeusinge-mailmarketing

techniquestoincreaseitsconsumerbase,

Also,withthisformofmarketingstrategy,youcan

beinapositiontosetupautomateddeliveryhassle

free andinthelongrunitcansaveyoutime

andmoney.

*They’reSuperFast:-

Oneofthebestcharacteristicsofe-mailmarketing

campaignisthatitworksreallyfast.A

persondoesnotrequirewaitingweeksormonths

inordertoseetheresultsofhisorhere-mail

marketingcampaign-results.

Yourbusinesse-mailsoncesentwillinstantly

reachyourconsumersandwillofferup-to-date

contentandinformation.Inbrief,e-mailmarketing

techniquescanassistsmallbusinesseskeepup-

to-datewiththeirconsumersandthusbeableto

operateinrealtime.

*BoostingRevenue:-

Thisformofmarketingcanhelpyourbusinessin

increasingitssalesandsgeneratingmorerevenue.

E-mailmarketingcanassistyourbusinessin

generatingsalesviaotherchannels.

Therefore,takeyourtimeasasmallscalebusiness

owner tocreatetherighttypesofe-mailmarketing

tactics,avoiddreadedspamlevelandyour

businesswillseeanincreaseinitsrevenuewithin

theshortesttimepossible.

I

increaserevenueandsbuildbrandawareness.

However,beawarethatifthee-mailmarketing

techniquesarenotusedproperly,theymayfail

toworkandyourbusinessmayendupattracting

hugelosses.Itisthusveryessentialthatyouknow

theproperwaystoimplemente-mailmarketing

strategies.Thiswillhelpyouavoidalienatingyour

consumers.

Therearethreebasicswhichyoumustgetright

beforeyoucanbegintoexpectyoure-mail

marketingcampaignstostartshowingresults.

Thesebasicsinclude;

^Creatingalistofindividualswhowillwantto

receivethemessageofyourbusiness

^Craftingthemessagesothatit’snotthoughtof

asspam

^ Creating an effective system which will get the

message into your viewers inbox

5


3 basics you need to know about email marketing pdf free

Brought to You by Learnhomebusiness.com

Onceyou’veaccomplishedthethreebasics,youcanworkona

numberofmoresophisticatedanddetailedtacticstoimprove

yourresults.Hereisaguidelinethatcanassistyourunane-mail

marketingcampaigncorrectly;

Step#1:GettingStarted:-

Formostbusinessoperators,themisconception

thattherehastobeamarketingprofessionalin

ordertoimplementane-mailmarketingcampaign

successfullyrepresentstheirbiggesthurdle.

Generally,e-mailmarketingcanoftenbealot

easierthatitsoundsprovidedapersongetsthe

basicsright.Onceyou’vedecidedtocreateane-

mailmarketingtechnique,thenextstepforyouis

tostartconsolidatingyournameforyouroutgoing

e-maillist.

Step#2:CreatinganE-mailList:-

You’llrequirealistofnamesaswellase-mail

addressestostartwith,sothatyoucanbegin

gettingyoure-mailmarketingmessagesoutthere.

Startbygatheringtogetherallofyourcontact

informationandnamesintooneidentifiablespot.

Typically,thebestwayoforganizingand

categorizingyoure-mailnameslistisusingan

autorespnder service. Free or Paid to start off.

Thisisnotdifficultandthusyoudonotrequirea

computersciencedegreeforyoutouseadatabase.

YoucanuseMacsMactrackerorMicrosoftsExcel

Spreadsheetoranythingelsewhichyouknowhow

tooperatewell.

Usingadatabasetomanageallyournameswill

makeyouseethedifferente-mailaddressesthat

youalreadyhave.Youcanalsobeginwithyou

businessrolodexandalistofcurrentandprevious

potentialconsumers.

Lateronyoucandecidetorentorpurchasenames

ande-mailaddressessothatyoucanexpandyour

marketingreach.

Step#3:ComingupWithSign-up

Sheets:-

Ifyoudonotalreadypossesthee-mailaddresses

ofyourconsumers,itisimportantthatyoucome

upwithsignupformssothattheycanprovide

youwiththeire-mailaddresses.Anidealwayto

dothisistoprovideasign-upformatyourstore

frontoronyourbusiness’swebsite.itisimportant

thatyouencourageyourconsumerstosignupby

givingthemsomethingoncetheyhappentogive

youtheire-mailaddresses.

HowtoSendyourMarketingE-mails

nceyou’vecreatedvariouse-mailsforyourcustomers,it’s

timeyoubeginsendingthem.Mostmarketinge-mails

usuallyhavegotalifespanofaboutthreedaysbeforethey’re

eitherdeletedorread.Youcandecidetosendtheemails

toyour customersatanytime.

O

6


3 basics you need to know about email marketing pdf free

Brought to You by Learnhomebusiness.com

However,studieshaverevealedthatsendinge-mailsonthefirst

daysoftheweeki.e.MondaysorTuesdaysarebetter,mostespecially

ifyou’resendinge-mailstovariousbusinesses.Onlyprivatehomes

canbesente-mailsduringweekends.Thesedayswillmostlikely

ensurethatthee-mailsareread.

HowtoDealwithOpt-outRequests

ememberthatit’sextremelyessentialthatyouhandleasfastasyoucanallopt-outrequestsfrom

yourconsumers.Generally,thefasteryourespectyourcustomer’swishes,thehappierthey’llbe.

Evenclientswhochoosetoopt-outyoure-mailsmaystillrequiretopurchaseyourgoods,and

thusitisidealthatyouensureyoutreatthemwell.

R

Thiswillmakesurethattheseconsumerswillnolongerbereceivingyourmarketinge-mails.

Onceyou’vefounde-mailmarketingsuitableorworkingforyourbusiness,makesurethatyousticktoitinorder

tocontinuetoexperienceitseffectiveness.Alwaysrememberthatnothinggoodcomeseasyandthusyou

willberequiredtoputmoreeffortandbeingpatientbeforeyoucanbeginexperiencingtheeffectivenessof

thismarketingstrategyinyourbusiness.

You may also download the free autrosper guide in pdf from here that will open up more insights for you.

Success to you!

Courteously -- S. Kumar

Learnhomebusiness.com

Visit Us for More Free Tools!

http://learnhomebusiness.com/FreeTools/

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