Taylor francis ebooks www ebookstore tandf co uk
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Taylor & Francis eBooks www.eBookstore.tandf.co.uk. eBookstore launched 2001 Originally 500 titles, now 15,000 Experimentation, both with different formats and different sales models e.g. Pricing eBooks Vs Print Books Some Technological Features ahead of market wants. The Models.

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Taylor francis ebooks www ebookstore tandf co uk

Taylor & Francis eBookswww.eBookstore.tandf.co.uk

  • eBookstore launched 2001

  • Originally 500 titles, now 15,000

  • Experimentation, both with different formats and different sales models

  • e.g. Pricing eBooks Vs Print Books

  • Some Technological Features ahead of market wants


The models

The Models

  • Outright Sales

    • Three formats:

    • MS Reader; Mobipocket; Adobe eBook

  • eSubscribe

  • ePrint

  • eCompile

  • Also sell to institutions, direct and through aggregators


Various models

Various models

  • Creating eBooks:

  • Digitising your own content:

    • DPSL ([email protected]) & Code Mantra

  • Accepting offers from aggregators to digitise your content

  • Keeping control and remaining flexibile


Charging mechanisms

Charging Mechanisms

  • Wallet (minimum deposit $5)

  • ePrint pricing based on pro-rata cost per page with mark-up of 50% on page purchase, or 25% on chapter purchase. Upper limit.

  • eCompile pricing based on pro-rata cost plus mark-up of 25%.

  • eSubscribe pricing:

    • 1 week: 20% 1 month: 30%

    • 3 months: 50% 6 months: 65%


General findings feedback

General Findings & Feedback

  • eCompile still ahead of its time?

  • Process still not intuitive enough

  • How many coursepacks consist of purely T&F material?

  • Pricing maybe logical but not customer friendly

  • Contributes around 1% of total sales


Eprint

ePrint

  • ePrint Dilemma

  • 10 minute access

  • Two accesses maximum per month for each title.

  • Don’t wish to provide a free library service

  • Revisit Pricing mechanism or do recent sales illustrate acceptance ?


Esubscribe

eSubscribe

  • Pricing is far more transparent

  • Outside of perpetual sale this has been the most successful incremental sales model

  • Average revenue per transaction is higher than ePrint

  • Purchasers seem relaxed about paying a pb type pricepoint even if shelf life is severely limited


Market share growth rates

Market Share & Growth Rates

  • In 2001 eBookstore sales were 100% of our overall eBook sales, now less than 5%.

  • Institutional market has grown much faster for us than sales to individuals, but then we are an academic publisher

  • Total eBook sales, direct and through aggregators, now account for around 6% of total book sales


The market is changing and libraries are changing too

The Past

One medium

Own collection

In good time

In house

Local reach

You go to the library

The Future

Multiple media

Library without walls

Just in time

Outsourcing

Global reach

Library comes to you

The market is changing and libraries are changing too


Findings the market likes

Findings: The Market likes:

  • Flexibility and choice

  • Simple pricing models:

    • Annual Subscriptions Vs Outright purchase

    • Packages or pick & mix

  • Patron driven acquisition

  • Accessability of eBooks

  • Searchability

  • Usage statistics & average access times

  • Ideal for distance learners and for overseas campuses


Findings

Findings:

  • Cannibalization: “E” versus “P”

  • Growing evidence of direct substitution and signs of increased ePreference:

  • Large Reference Works

  • Professional Resources and PDA’s

  • Monographs (Wayne State Unvi experiment)


Continuing dilemmas

Continuing Dilemmas:

  • Simultaneous Publication & Approval Plans

  • 1 Pair of eyes per user Vs simultaneous unlimited usage

  • Individual versus Institutional Pricing

  • Copy and paste

  • Athens & Shobboleth compliance

  • Digital Object Identifiers, Cross Ref & ISBN’s

  • Consortia purchasing

  • Piracy


The market

The Market

  • Where are we in the life cycle of eBooks?

  • Crossing the Chasm

  • Innovators, Early adopters, Main adopters, Late adopters

  • 1999-2000 - 2001-2002 - 2003-2004

  • Investigate ->Experiment -> Adoption


Taylor francis ebooks ebookstore tandf co uk

Future Trends?

  • eBooks bundled with print versions

  • eBooks used as inspection copies

  • Blurring between eJournals and eBooks

  • Libraries looking for a universal format and purchasing eBooks from a greater variety of vendors

  • Use of eRental will grow

  • Growth of article purchases along eBook model

  • Some use of POD kiosks


Amazon google microsoft

Amazon, Google & Microsoft

  • Amazon:

    • Search Inside a Book

    • Booksurge,

    • Mobipocket

  • Google Book Search

  • Windows Live Search


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