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Impact Study of Place, Space & Identity Year 2

Impact Study of Place, Space & Identity Year 2. Place, Space & Identity 2. 2nd year of a programme of temporary arts interventions Range of designated artforms January 2009 – June 2009

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Impact Study of Place, Space & Identity Year 2

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  1. Impact Study of Place, Space & Identity Year 2

  2. Place, Space & Identity 2 • 2nd year of a programme of temporary arts interventions • Range of designated artforms • January 2009 – June 2009 • Opportunities for artists and the general public to respond to the social, economic and environmental changes currently taking place in North Staffordshire

  3. A unique collaboration led by: co-funded by: delivered in partnership with:

  4. Arts & Regeneration Arts used in a regeneration context since the 1930s Emphasis on renewal has shifted recently from capital projects to local people Many practical ways in which arts and cultural initiatives can support regeneration programmes Arts and cultural activities provide structure for public involvement: a sense of belonging and commitment to working together

  5. “Cultural assets and opportunities have a greater part to play in the business of creating new places and achieving sustainable communities” Living Places Programme www.living-places.org.uk

  6. Arts & Regeneration Arts programmes have been shown to contribute to: • Enhancing social cohesion and local image • Developing self confidence • Supporting independence • Exploring visions of the future • Building private/public sector partnerships • Promoting interest in the local environment • Reducing offending behaviour • Enhancing organisational capacity

  7. Objective of the Research Demonstrate the value and evaluate the impact of year 2 of the PSI Programme

  8. Research Team Creative Communities Unit (CCU) of Staffordshire University managed the project Lead officer Mark Webster: Senior Lecturer in Community Regeneration CCU forged an innovative partnership with creativityteam creativityteam works with public sector clients on creative projects, evaluation and training Lead Researcher: Karen Bell Assistant Researchers: Claire Carter andJackie Rose Research Team has extensive knowledge of the cultural and community sectors, with more than 35 years experience of the public sector

  9. Research Timescale Research Pocess: January - June 2009 Interim Findings submitted: August 2009 Draft Report submitted: September 2009 Final Report: January 2010

  10. Artists’ Commissions How Many? Six artists commissioned to produce five projects in October 2008 How Much? Between £10,000 and £20,000 each (£60,000 in total) Criteria? All the temporary art works to be distributed, performed or placed in well-used spaces in the public realm. Anything Else? Artists asked to work alongside ‘Early Career Artists’ who felt they would benefit from a shadowing opportunity

  11. Artists’ Commissions Who? Clare Reynolds, Sarah Nadin and Paul Rogerson, working with Charis Jones on ‘Benches’ Chris Twigg working with Eleanor Babb on ‘Feel the Feeling’ Rachel Grant working with Lizzie Norton on ‘The Living Room’ Claire Barber working with Behjat Omer on ‘You are the Journey’ Louise Wood working with Kate Lynch on ‘2,400 yards and 73 houses’

  12. Map of PSI2 Activity The fully interactive version can be viewed at: http://maps.google.com/maps/ms?ie=UTF&msa=0&msid=107328632172984406111.000471674b5170edcd71c

  13. Findings Aim: Measure the impact of PSI2 on key decision makers, stakeholders, artists and participants By: Exploring participant engagement,artistic product & producers and investment and partnerships

  14. Questionnaire Responses: Demographics • 79% from Staffordshire / North Staffordshire areas (including 59% from Stoke-on-Trent) • 88% classed themselves as ‘white’ • 12% classed themselves as having a disability or long-term illness

  15. Questionnaire Responses: New Audiences • 65% of respondents gave a very positive response to the art work (8 or above on a sliding scale of 1-10) • Half of passers-by never usually went to see exhibitions or performances • 16% said they never usually participate in any arts activity • PSI2 was seen as a recognisable ‘brand’ - an example of good practice for site specific art in the public realm

  16. Impact on Participants • Reflections on community identity issues • Exciting, alternative community consultation techniques • Consideration through stories • Challenging views

  17. Impact on Participants Encouraged Civic Pride • Magnitude and distinctiveness of the programme within the local area • Met both regeneration and cultural strategies of local authorities Community Involvement • Audiences appreciated the participatory aspect Emotional Involvement • Preconceptions were challenged for participants, audiences and artists 60% of questionnaire respondents and 71% of website survey respondents said the art works had made them think about things that were happening in their area

  18. Impact on Artists

  19. Impact on Early Career Artists Much more confident about their ability to take on work Realised the importance of being flexible and responding to changes Insight into the challenges of participatory working Insight into the commissioning process - a safe and supportive environment Opportunity to reflect on their own practice

  20. Impact on Stakeholders • ECA scheme a way to retain skills and link local artists to Stoke-on-Trent’s cultural offer • Useful to have a new pool of artists to tap into • ECA scheme will attract more young artists in the future

  21. Findings Aim: Examine the extent to which PSI2 and the arts in general have contributed to the effectiveness and sustainability of the regeneration process in North Staffordshire By: Exploring investment and partnerships

  22. Sustainability

  23. Findings Aim: Examine the contribution the arts can make to promoting and achieving successful community regeneration By: Exploring participant engagement and artistic product & producers

  24. Audience & Participant Figures • 361,625 visitors - ‘You Are the Journey’ • 40,181 visitors - ‘Feel the Feeling’ • 1,606 visitors - ‘Benches’, ‘The Living Room’ and ‘2,400 yards and 73 houses’ • 606 people took an active role in the commissions • 27 workshop / training sessions provided

  25. Text & Postcard Campaign What do you think is the main benefit of using the arts in local communities? Using the arts to express views and opinions: 33% Building stronger community spirit: 17% Exploring issues in the local area: 16% Encouraging more people to take part in the arts: 14% Improving the look of the local area: 10% Developing new skills and learning opportunities: 10%

  26. Findings Aim: Enable the PSI Steering Group to demonstrate clearly the value and impact of the work By: Exploring participant engagement and extended profile

  27. Benefits for Participants

  28. Website Visitors 1,402 visits Between 22 February and 15 June 2009 Average of 3.38 pages viewed per visit Average time on site 2 ½ minutes per person Visits peaked during March 2009 Most visitors to website came from UK (80%); 9% from the USA and Canada; 3% from Europe; 1% from Australia and 0.5% from India 45% of visits generated from search engines (Google 42% of these)

  29. Recommendations

  30. Participant Engagement • Support partnership arts projects which engage local communities High profile publicity & advocacy to reach new audiences Need for a comprehensive overview Quality documentation to highlight regeneration issues Enhanced programme to enable growth Support for artists working within communities

  31. Artistic Product & Producers • Ongoing support for local artists / fostering high level of interest in arts and regeneration Training / CPD opportunities for lead artists Need for more structure and direct support for ECA mentoring scheme Support a fresh approach by encouraging a diversity of perspectives and backgrounds

  32. Extended Profile Stronger links to be made with local media and relevant community-led forums • Significantly raise the profile of the PSI Programme Marketing should be effectively planned, co-ordinated and resourced Impact Research needs to be accessible for communities and strong evidence base for arts and regeneration Website needs clear purpose and communication Series of public dialogues with community partners would engage communities and maintain interest

  33. Investment & Partnerships More collective, organic approach to funding & development needed • Key stakeholders maintain strong dialogue and ongoing partnership Clarity & leadership required from a Community Development Worker PSI will become more sustainable if RENEW embeds the arts Widen steering group and involve all partners in management and evaluation

  34. A full version of this report is available from b arts: info@pandaemonium.biz

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