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Your Knowledge Partner. Wearable Devices & Augmented Reality. March19 th 2014 Knowledge Sharing Webinar. Presented by: Dolcera. About Dolcera. Dolcera is a Knowledge Services company based out of Silicon Valley, USA and Hyderabad, India

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Your knowledge partner

Your Knowledge Partner

Wearable Devices & Augmented Reality

March19th 2014

Knowledge Sharing Webinar

Presented by: Dolcera


About dolcera
About Dolcera

  • Dolcera is a Knowledge Services company based out of Silicon Valley, USA and Hyderabad, India

  • Dolcera’sclients include dozens of Fortune 500 companies across US, Europe and Asia in the last 10 years

  • Current team strength of about 110 employees with experts in engineering, electronics, computer science, physics etc.

  • Dolcera’s Offerings include

    • Value added research services and toolsin IP, Technology and Market Research

    • World-class Web 2.0 technology platform used by world’s largest companies


Agenda
Agenda

  • Introduction

    • Definition & Evolution of wearable devices

    • Concept of wearable from super heroes

  • Market Trends

  • Wearable Devices IP Trends

    • Top Players and Patents

    • Patent Taxonomy

    • Technology Distribution

  • Augmented Reality IP Trends

  • Product Focus


Definition and evolution
Definition and Evolution

  • The simplest definition would be: a device that can compute, and is worn on the human body; making wrist watches the oldest known wearable device

  • General understanding of wearable tech today, however emphasizes a general purpose computer to be involved, not just computation of time

Source: Vandrico.com DB


Concept of wearables from super heroes
Concept of “Wearables” from Super Heroes

JohnySokkocalls his ‘Giant Robot’ in times of distress, using a wearable watch. The robot fights gargoyles & other monsters!

Ben fights aliens with “Omnitrix” that binds DNA codes!!

Batman fights crime with his utility belt, where he stores some of his toys, including explosives and a breathing device.


The Booming Market

Market Predictions

Applications:

Social and infotainment will lead, followed quickly by health& wellness and medical devices:

Committed Tech Giants





Search scope
Search Scope

Search Concepts

*Synonyms of all concepts also searched

Classes Used

US, IPC/CPC, DWI, JP Classes: Data Processing, Equipment control, games, location monitoring, Graphic processing, Communication for portable device etc.

Other Information

Database: Thomson Innovation

Search Scope: 01/01/1991-09/23/2013


Ip activity trend
IP Activity: Trend

Another Growth Spurt

Starting point



Google reveals android wear
Google Reveals Android Wear

  • Google announced developer preview of ‘Android Wear’

    • A version of android optimized for small, powerful devices, worn on the body such as smartwatches

    • To be used in LG G and Moto 360 smartwatches

  • Features:

    • Useful information when you need it most

    • Intelligent answers to spoken questions (Google Now)

    • Tools to help reach fitness goals

    • Key to a multiscreen world

  • Android Wear is powered by Linux and Open Source



Device versus patents
Device Versus Patents

*Source: Vandrico


Highly cited patents
Highly Cited Patents

User Interface

Medical Device

Defense Monitoring


Application areas
Application Areas

Source: Vandrico.com DB




Sensors by sensing technology
Sensors by Sensing Technology

Number of Documents

Sensors by sensing technology


Sensors by application
Sensors by Application

Number of Documents

Sensors by Application


Device form factor
Device Form Factor

Number of Documents


Augmented reality

A Closer Look At -

Augmented Reality


Augmented reality definition
Augmented Reality: Definition

The basic idea of augmented reality is to superimpose graphics, audio and other sensory enhancements over a real-world environment in real time.



Search scope1
Search Scope

Search Concepts

*Synonyms of all concepts also searched

Classes Used

US, IPC/CPC Classes: Head up displays, image processing, virtual reality, computer graphics processing etc

Other Information

Database: Thomson Innovation

Search Scope: 01/01/1991-09/23/2013


Ip activity trend1
IP Activity: Trend

Exponential Increase since 2010


Top companies
Top Companies

Canon MREAL Project


Top cited patents
Top Cited Patents

Multi Touch

Image Processing

GUI




Technology distribution input related
Technology Distribution: Input Related

GUI is big, like smartphones


Technology distribution communication method
Technology Distribution: Communication Method

Most popular method

Non Existent




Impact on society
Impact on Society

  • The potential to transform our lives completely: The Human Cloud

    • Everything we wear can make us a part of the “internet of things”

    • Entire life can be captured, stored, analyzed

    • Surveys suggest that users experience improvement in career, fitness, personal finances and even personal relationships!

  • The privacy and ethics debate

    • For every supporter of the tech, there is another voice raising security and privacy concerns

    • It is possible that as a society, we just accept being watched the entire time; but how does this change social interactions?

    • What’s next? Implantable body/brain devices and human machines?


Conclusion
Conclusion

  • Mostly small players have their products out in the market indicating:

    • Small company can aggregate wearable technology easily

    • Opportunities for licensing as well as for mergers and acquisitions exist

  • Bargaining power seems to be with software companies like Samsung, Google, Apple since it will be difficult to standardize the hardware or form factor

  • “One size fits all” model will not work for wearable devices

    • Form factor could be another differentiating factor for players

    • The number and type of form factors indicate that the ecosystem is too vast to be controlled


Conclusion1
Conclusion

  • Availability of interface interaction options like voice and body movement monitoring for information manipulation would be the game changer

    • Apps needing small or no display interface would drive the wearables market initially, display interface alternatives like voice commands, holographic displays, text-to-speech output etc. could be preferred way of interaction in future

  • More open strategy seen for wearable devices as compared to mobile ecosystem

    • Traditionally Apple has tried to create a closed ecosystem of its own

    • However, in wearables market, lot of companies have products that are compatible with iOS


Conclusion2
Conclusion

  • Very few players are trying to differentiate themselves from other players based on hardware

    • Qualcomm had launched Qualcomm TOQ with Mirasol display

    • The industry may eventually adopt a new business model rather than a model similar to the mobile ecosystem

    • Business opportunities available due to wearable devices like Real time big data management, security of personal data, test equipment for wearable devices etc. would be important factors in determining the market leader

    • Wearable technology has endless possibilities, but highly volatile and the future is hard to predict due to its disruptive nature


Conclusion3
Conclusion

  • Almost all global high tech players have made big bets in this area, while several non high tech players are poised to make an entry; expect competition from unlikely players

    • Internet of things may be a big driver of overall growth

  • Technology trends are quite clear from an IP perspective:

    • Eye wear and wrist wear combined has less patents than body wear

    • A majority of patents focus on components that go into a wearable device, application focus is very limited

    • GUI is a heavily researched area and rightly so

    • Image processing is by far the biggest area in augmented reality


Conclusion4
Conclusion

  • Almost all global high tech players have made big bets in this area, while several non high tech players are poised to make an entry; expect competition from unlikely players

  • Wearable technology has endless possibilities, but highly volatile and the future is hard to predict due to its disruptive nature

  • Internet of things may be a big driver of overall growth

  • Technology trends are quite clear from an IP perspective:

    • Eye wear and wrist wear combined has less patents than body wear

    • A majority of patents focus on components that go into a wearable device, application focus is very limited

    • GUI is a heavily researched area and rightly so

    • Image processing is by far the biggest area in augmented reality



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