Why be a sponsor
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Why be a Sponsor?. Extend your leadership skills Develop project-management proficiency Expand your marketing expertise. 1. Your Duties. Organize the new club Set up regular club meetings Complete the paperwork and plan the charter presentation. 2. New Club Support Team.

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Why be a Sponsor?

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Why be a sponsor

Why be a Sponsor?

  • Extend your leadership skills

  • Develop project-management proficiency

  • Expand your marketing expertise

1

218H Starting From Scratch: How to Sponsor New Clubs


Your duties

Your Duties

  • Organize the new club

  • Set up regular club meetings

  • Complete the paperwork and plan the charter presentation

2

218H Starting From Scratch: How to Sponsor New Clubs


New club support team

New Club Support Team

  • Two sponsors

  • Two mentors

  • Lt. governor marketing

  • District governor

3

218H Starting From Scratch: How to Sponsor New Clubs


Identify your target

Identify Your Target

  • company size, location, revenue and industry

  • names of key contacts/decision-makers within the organization

  • company strategies, key initiatives, priorities, focus and mission

  • recent news articles pertaining to the company

4

218H Starting From Scratch: How to Sponsor New Clubs


Plan your meeting

Plan Your Meeting

  • Make an appointment

  • Prepare for the meeting

  • Plan your questions

  • Mention companies that currently sponsor Toastmasters clubs

  • Give a value statement

5

218H Starting From Scratch: How to Sponsor New Clubs


Features benefits value chart

Features/Benefits/Value Chart

6

218H Starting From Scratch: How to Sponsor New Clubs


The demo meeting

The Demo Meeting

  • Experienced Toastmasters

  • Pique prospects’ interest

  • Consider audience perspective

7

218H Starting From Scratch: How to Sponsor New Clubs


After the demo

After the Demo

  • Explain dues and fees

  • Conduct Q&A

  • Complete Application to Organize

8

218H Starting From Scratch: How to Sponsor New Clubs


Community club publicity

Community Club Publicity

  • Plan a demonstration meeting

  • Use media to publicize the meeting

  • Contact chamber of commerce

  • Use posters

  • Target specialized groups

9

218H Starting From Scratch: How to Sponsor New Clubs


Feed their enthusiasm

Feed Their Enthusiasm

  • Announce next meeting date / time / place

  • Select temporary officers

  • Collect attendees’ contact information

  • Collect fees from those who are joining

  • Collect the charter fee

10

218H Starting From Scratch: How to Sponsor New Clubs


Charter pr

Charter PR

  • Work with district PRO

  • Local media announcement

  • Follow-up

  • Send a photo

11

218H Starting From Scratch: How to Sponsor New Clubs


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