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@Deadline2020 Twitter Lobby Day Clinic. Alan Rosenblatt, Ph.D ., Partner, turner4D [email protected] Alan on Twitter @ DrDigipol @ HaikuProgress Alan’s Weekly Blogs SocialMediaToday.com Alan’s Monthly Blog Connectivity.com turner4D on Twitter @turner4D.

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@Deadline2020 Twitter Lobby Day Clinic

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@deadline2020 twitter lobby day clinic

@Deadline2020 Twitter Lobby Day Clinic

Alan Rosenblatt, Ph.D., Partner, turner4D

[email protected]

Alan on Twitter

@DrDigipol

@HaikuProgress

Alan’s Weekly Blogs

SocialMediaToday.com

Alan’s Monthly Blog

Connectivity.com

turner4D on Twitter

@turner4D


4 dimensions of digital strategy

4 Dimensions of digital strategy


What we ll cover today

What we’ll cover today

  • Twitter Basics

  • How to use Twitter to target your Member of Congress

  • Sample targeted tweets to End of Breast Cancer Act


Twitter basics

Twitter Basics

Basic Twitter Glossary

  • Handle: A username, indicated by the @ symbol before it

  • Mentions or @ symbol. The @ sign is used to identify, mention or reply toother users on Twitter

    • If you want a specific person to see your message, you’ll want to include their @handle in the message.  Even if they follow you, they may miss it otherwise.


Twitter basics1

Twitter Basics

  • Retweet (RT) – A tweet that someone else wrote that you are sharing with your followers. To retweet, copy and paste the tweet and add RT @username before the tweet

  • Direct Message (DM)  - A private message to another Twitter user (only if they follow you back)

  • Follow- Opting in to receive someone's tweets in your Twitter feed

  • MT - A "modified tweet," meaning the retweet has been slightly edited for length or content

  • Trends - A list of popular hashtags that appears on Twitter's front page

  • Hashtag – A keyword in a tweet that is linked to a search of tweets containing that keyword; Designated with a “#” in front of the keyword


Targeting your members of congress on twitter

Targeting your members of Congress on twitter

  • Tweet @ your Senators and/or Representative to ask or thank them for support.

    Example:I had a great talk w/ @LisaMurkowski. Like @Deadline2020, she supports #HR1830 Accelerating End of Breast Cancer Act. #BCD2020

  • Even if they don’t have a Twitter handle, mention them by name.

    Example:We're meeting w/ Rep. Joe Pitts (#PA) to ask him to support the Accelerating End of Breast Cancer Act. #HR1830 #BCD2020 #BCSM


Targeting your members of congress on twitter1

Targeting your members of Congress on twitter

  • Always check for & use the Twitter handle for anyone you mention in your tweets.

    • Easiest to use Google: Search for “FnameLname Twitter”

  • When posting anything related to the End Breast Cancer Deadline, include the official #BCD2020 hashtag so NBCC can keep track of your tweets and retweet you.

  • When you have room, use other related hashtags to broaden your audience:

    • #BCSM – Breast Cancer Social Media community

    • #Fem2 – Women’s issues community; progressive women

    • #SGP – Smart Girl Politics; conservative women


Deadline2020 twitter lobby day clinic

Targeting your members of Congress on twitter

  • If you are referring to a specific Bill, make sure to use the hashtag related to this specific Bill. For example for the H.R. 1830 Accelerating the End of Breast Cancer Act, would be the #HR1830 hashtag


Deadline2020 twitter lobby day clinic

Targeting your members of Congress on twitter

  • When you attending summits and other events and you live-tweet them, make sure to know the event’s hashtag, plus the speakers twitter handles, and mention them when you send out tweets related to the event


Deadline2020 twitter lobby day clinic

Important Hashtags to use to push your content to reach beyond your audience

  • Issues:

    Breast cancer: #BCD2020, #BreastCancer, #BCSM,

    General Health/Cancer issues: #healthissues, #WorldHealthDay, #cancersurvivor, #endcancer

  • Ideology:

    Progressives: #p2, #fem2, #topprog, #UniteBlue

    Conservatives: #tcot, #tlot, #teaparty, #SGP

  • Cross-Conversations

    Cross-Ideology: #p2 #tcot

    Targeted actions: #PlsRT #bcsm


Deadline2020 twitter lobby day clinic

Important Twitter Handles


Deadline2020 twitter lobby day clinic

Important Twitter Handles


Deadline2020 twitter lobby day clinic

Important Twitter Handles


Deadline2020 twitter lobby day clinic

Important Twitter Handles


Deadline2020 twitter lobby day clinic

Sample targeted tweets to pass End of Breast Cancer Act

Tweets:

Join me for @Deadline2020 Lobby Day. Tell @SpeakerBoehner to pass #HR1830 Accelerating End of Breast Cancer Act. #BCD2020 #BCSM #SGP

At this year’s #BCD2020 lobby day, I’m meeting w/ @RepEdWhitfield to talk about our mission to end #breastcancer by 2020. #fem2

Talk to your legislators & get engaged in advocating to pass the #HR1830 Accelerating End of Breast Cancer Act. #BCD2020 #BCSM


Deadline2020 twitter lobby day clinic

Quick Assignment

Draft now your own tweet that you are attending today’s Summit and @DrDigipol(I) will follow you and retweet your tweets!

Make sure to include in your tweet the hashtags: #BCD2020 and #AdvoSummit14


If you remember nothing else

If you remember nothing else:

Think of social media as a place for conversation. Always remember to not just inform, but also engage your audience. Quality over quantity.


Bcd2020 twitter lobby day clinic

#BCD2020 Twitter Lobby Day Clinic

Alan Rosenblatt, Ph.D., Partner, turner4D

[email protected]

Alan on Twitter

@DrDigipol

@HaikuProgress

Alan’s Weekly Blogs

SocialMediaToday.com

Alan’s Monthly Blog

Connectivity.com

turner4D on Twitter

@turner4D


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