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Nic Streatfeild nic.streatfeild@rol.co.uk 07973 730005

Nic Streatfeild nic.streatfeild@rol.co.uk 07973 730005. Agenda. SMM - Where are UK councils at? How does it work? Sector Trends. Still adapting. Head in the Sand. On it. Customer Categories:. Approx 25% of councils. Approx 50% of councils. Approx 25% of councils.

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Nic Streatfeild nic.streatfeild@rol.co.uk 07973 730005

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  1. Nic Streatfeild nic.streatfeild@rol.co.uk 07973 730005

  2. Agenda • SMM - Where are UK councils at? • How does it work? • Sector Trends

  3. Still adapting Head in the Sand On it Customer Categories: Approx 25% of councils Approx 50% of councils Approx 25% of councils “Social Media not a priority” “Need to get a SM presence” “Using a SMM but it is lacking ...” “It’s not for us” “We do it manually” “Can your system do .....” “No resource set aside” “Why is good value?” “Can it fit into our reporting / our structure/ just report on blogs . ” “We’re not focusing on that yet” “Haven’t got the tools” Customer Needs & Concerns: • EDUCATION • Why SM is important • Why SMM is important • The dangers of ignoring it • OPERATION • The value of SMM • Info on benefits of automation • APPLICATION • How SMM can be applied • Creative results

  4. Pilot Scheme: Customer Expectations Manage reputation Interested in the breadth of mentions An early warning system To know what is being said Want a comparison to our press clipping service for social media The ability to respond to what people are talking about Evaluate the impact on manpower Curious about mentions See how the sentiment works “Understand difference of using a system instead of me doing it” Want to change to a self-serve process Want to see if it is better than current supplier Using the statistics for internal comms

  5. Pilot Scheme: Feedback so far “It will make the process a lot quicker” “It’s very intuitive” “Brilliant, we are using it loads” “I like how eco-friendly it is. It will save on all the photocopying and paper waste” “It’s so easy to use” “I am able to quickly glance for key issues but also drill down for detailed info” “I haven’t seen anything like this” “This will save so much time as I do everything manually at the moment” “This is a great way of seeing what the hot topics that people are talking about are & how this impacts on us”

  6. Some general trends

  7. Timing - Birmingham CC - Compare the 10th Feb mix of site sources with the rest of the 30 day period

  8. Correlation – generally ‘council’ sentiment is in sync – but spikes out due to local events etc

  9. 12 councils aggregated

  10. Birmingham

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