THE WI-FI TAKEOVER
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THE WI-FI TAKEOVER. OBJECTIVES. 1. Develop a younger audience and more advocates. 2. More visitors to the Sense website. 3. Social engagement. CHALLENGE. “HOW DO YOU GET PEOPLE TALKING ABOUT SOMETHING THEY KNOW NOTHING ABOUT?”. CATEGORY INSIGHT. CHARITY FATIGUE. AUDIENCE INSIGHT.

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OBJECTIVES

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Objectives

THE WI-FI TAKEOVER

OBJECTIVES

1

Develop a younger audience and more advocates.

2

More visitors to the Sense website.

3

Social engagement.


Objectives

CHALLENGE

“HOW DO YOU GET PEOPLE TALKING ABOUT SOMETHING THEY KNOW NOTHING ABOUT?”


Objectives

CATEGORY INSIGHT

CHARITY FATIGUE


Objectives

AUDIENCE INSIGHT

“I SEE AND HEAR THROUGH A SCREEN”


Objectives

STRATEGY

DISRUPT THEIR SENSES

Give them a taste of what it is like to be without communication.


Objectives

IDEA

THE WI-FI TAKEOVER

TRANSFORMING UNIVERSITY WI-FI NETWORKS INTO A MEDIA PLATFORM.


Objectives

CONSUMER JOURNEY

Sophie is one of 1.7million full-time students in the UK who finds their password has changed.


Objectives

A BRAND DISCOVERED

Sophie goes to the information desk and is told the password.

It’s Sense International


Objectives

A MESSAGE AMPLIFIED

After logging in Sophie is taken to the Sense International Facebook Page and understanding their work, clicks Like.

With her senses restored, she passes on the brand name as she tells her friends the password: Sense International.


Objectives

OBJECTIVES

1

Develop a younger audience and more advocates.

2

More visitors to the Sense website.

CHALLENGE

3

Social engagement.

“HOW DO YOU GET PEOPLE TALKING ABOUT SOMETHING THEY KNOW NOTHING ABOUT?”

INSIGHT

IDEA

“I SEE AND HEAR THROUGH A SCREEN”

THE WI-FI TAKEOVER

TRANSFORMING UNIVERSITY WI-FI NETWORKS INTO A MEDIA PLATFORM WITH 1.7MILLION IMPRESSIONS


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