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OBJECTIVES

THE WI-FI TAKEOVER. OBJECTIVES. 1. Develop a younger audience and more advocates. 2. More visitors to the Sense website. 3. Social engagement. CHALLENGE. “HOW DO YOU GET PEOPLE TALKING ABOUT SOMETHING THEY KNOW NOTHING ABOUT?”. CATEGORY INSIGHT. CHARITY FATIGUE. AUDIENCE INSIGHT.

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OBJECTIVES

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  1. THE WI-FI TAKEOVER OBJECTIVES 1 Develop a younger audience and more advocates. 2 More visitors to the Sense website. 3 Social engagement.

  2. CHALLENGE “HOW DO YOU GET PEOPLE TALKING ABOUT SOMETHING THEY KNOW NOTHING ABOUT?”

  3. CATEGORY INSIGHT CHARITY FATIGUE

  4. AUDIENCE INSIGHT “I SEE AND HEAR THROUGH A SCREEN”

  5. STRATEGY DISRUPT THEIR SENSES Give them a taste of what it is like to be without communication.

  6. IDEA THE WI-FI TAKEOVER TRANSFORMING UNIVERSITY WI-FI NETWORKS INTO A MEDIA PLATFORM.

  7. CONSUMER JOURNEY Sophie is one of 1.7million full-time students in the UK who finds their password has changed.

  8. A BRAND DISCOVERED Sophie goes to the information desk and is told the password. It’s Sense International

  9. A MESSAGE AMPLIFIED After logging in Sophie is taken to the Sense International Facebook Page and understanding their work, clicks Like. With her senses restored, she passes on the brand name as she tells her friends the password: Sense International.

  10. OBJECTIVES 1 Develop a younger audience and more advocates. 2 More visitors to the Sense website. CHALLENGE 3 Social engagement. “HOW DO YOU GET PEOPLE TALKING ABOUT SOMETHING THEY KNOW NOTHING ABOUT?” INSIGHT IDEA “I SEE AND HEAR THROUGH A SCREEN” THE WI-FI TAKEOVER TRANSFORMING UNIVERSITY WI-FI NETWORKS INTO A MEDIA PLATFORM WITH 1.7MILLION IMPRESSIONS

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