Weiner, Makar,, Kressler, Vera, Temple, Patraw, Tanner, Prutzman
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Weiner, Makar,, Kressler, Vera, Temple, Patraw, Tanner, Prutzman. What does Under Armour have to offer???. Under Armour training Under Armour baseball Under Armour football Under Armour running Under Armour casual. History. Kevin Plank is the founder

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Weiner, Makar,, Kressler, Vera, Temple, Patraw, Tanner, Prutzman

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Weiner, Makar,, Kressler, Vera, Temple, Patraw, Tanner, Prutzman

What does Under Armour have to offer???

  • Under Armour training

  • Under Armour baseball

  • Under Armour football

  • Under Armour running

  • Under Armour casual


  • Kevin Plank is the founder

  • 1996: the first micro fiber t-shirt was made.

    • It was used to wick moisture away.

  • Also in 1996, Under Armour developed performance product lines such as Coldgear, Heatgear, Tech Gear, and All Season to cover every climate and condition an athlete may face in a year.

  • 1997: Twelve college football teams and ten National Football League (NFL) teams begin wearing Under Armour garments.


  • 2001: Supply agreements with Major League Baseball, the National Hockey League, and the NFL are signed.

  • 2002: Under Armour gear becomes available in over 2,500 retail stores; company begins testing a women's apparel line.

  • 2003: The Women's Performance Gear product line is officially launched in retail outlets and on the company web site.

Kevin Plank

  • Born August 13, 1972 in Kensington, MD

  • Played football for University of Maryland

  • He founded Under Armour in 1996

  • Plank thought up the idea because he got tired of having to change out of the sweat-soaked T-shirts he wore under his jersey.

Under Armour Products

  • Socks

  • Hats

  • Compression shorts

  • Compression shirts

  • Compression Pants

  • Sweat bands

  • Shoes

Products (cont...)

  • Gloves

  • Batting gloves

  • Skull caps

  • Sun glasses

  • Swimming glasses

  • Mouth pieces

  • Cleats

  • Helmet visors


Today's Marketing Strategies





Word of Mouth


Under Armour SuperBowl Commercial

  • http://wuzthere.com/view?id=295

  • Played during the SuperBowl

  • Sports fans are watching

Transfer and Appeal to Authority

Warning: Stop training in running shoes. Wear the first pure performance trainers built for the athlete of tomorrow.


Under Armour Metal

Uses scientific language to make the product appeal to buyers

  • The ultimate Under Armour fabrication.

    • Under Armour metal construction wicks moisture faster.

    • Strategic ventilization maximizes airflow.

Scientific Language

All are wearing under armour because the others are doing it.



Pants and Leggings

Under Armour Performance athletic pants, compression pants, and leggings. Camouflage pants, Heat Gear pants, Cold Gear pants, and All Season Gear pants. The perfect outerwear pants or base layer leggings engineered for the serious athlete.

Describes the products and uses visual appeal

Plain Folk

Wales and Under Armour

  • Emotional appeal

  • Word choice

Push Your limits

  • Uses Symbols

  • All of this can be a lot of pun

Under Armour Tactical Gear

Appeals to people who like guns


Under Armour gives its time, energy and spirit through a variety of organizations that focus on improving the well-being of children, environmental initiatives, and finding a cure for breast cancer. Under Armour also donates to other organizations through in-kind donations, products and financial assistance.

Ronald McDonald House

As part of Their ongoing commitment to the House and its mission, Under Armour members prepare dinner for the families of the House multiple times a month and spend time with the children in playtime activities. Under Armour also supports the local chapters RMDH golf tournament and other house initiatives with monetary and product contributions.


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