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Leadership. Six Cylinders of Diversity. Program Development. Hiring & Contracting. Experiences of the audiences. Marketing & Communications. The Workplace. Community Connections. Six Cylinders of Diversity. Experiences of the Audience. Leadership.

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Experiences of the audiences

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Experiences of the audiences

Leadership

Six Cylinders of Diversity

Program Development

Hiring& Contracting

Experiences of the audiences

Marketing & Communications

The Workplace

CommunityConnections

Tuning in to Diversity 2011


Experiences of the audiences

Six Cylinders of Diversity

Experiences of the Audience

Tuning in to Diversity 2011


Experiences of the audiences

Leadership

Six Cylinders of Diversity

Experiences of the Audience

Tuningin to Diversity 2011


Experiences of the audiences

Leadership

Six Cylinders of Diversity

Hiring& Contracting

Experiences of the Audience

Tuningin to Diversity 2011


Experiences of the audiences

Leadership

Six Cylinders of Diversity

Hiring& Contracting

Experiences of the Audience

The Workplace

Tuningin to Diversity 2011


Experiences of the audiences

Leadership

Six Cylinders of Diversity

Hiring& Contracting

Experiences of the Audience

The Workplace

CommunityConnections

Tuning in to Diversity 2011


Experiences of the audiences

Leadership

Six Cylinders of Diversity

Hiring& Contracting

Experiences of the Audience

Marketing & Communications

The Workplace

CommunityConnections

Tuningin to Diversity 2011


Experiences of the audiences

Leadership

Six Cylinders of Diversity

Program Development

Hiring& Contracting

Experiences of the Audience

Marketing & Communications

The Workplace

CommunityConnections

Tuningin to Diversity 2011


Experiences of the audiences

Leadership

  • Commitment, role model and guardian

  • To formulate mission and vision on cultural diversity

  • To facilitate the development and execution of diversity policies

  • To formulate the ‘business case’: professional advantages for the organisation

  • To decide on targets and figures

  • To decide on action plan

  • To anchor the responsibility in core tasks on management levels

  • Budget

  • Evaluation

  • “Celebrate success”

Experiences of the Audience

Tuningin to Diversity 2011


Experiences of the audiences

Hiring& Contracting

Experiences of the Audience

  • “Fish where the fish are”

  • Recruit in different ways and via different channels

  • Develop a mentoring scheme

  • Identify “high-potentials”

  • Evaluate the hiring & selection procedures

  • Be aware of your presuppositions and change them when needed

Tuningin to Diversity 2011


Experiences of the audiences

  • Emphasize the professional importance

  • Train all staff members in intercultural competencies

  • Provide support/coaching/mentoring

  • Managers have to take responsibility; key role for chief editors

  • “Celebrate successes”

Experiences of the Audience

The Workplace

Tuningin to Diversity 2011


Experiences of the audiences

  • Make the internalorganisationcultural divers, board of directors, advisorygroups, commities

  • Investigate the existing externe relations/ partnerships and make the cultural divers

  • Inform and advertise: in PR and informationculturaldivers in ethnicminoritycommunities and theirinformationchannels

  • Include a diverse photopolicy in publications and PR materials

  • Identify good practice

  • “Celebrate successes”

Experiences of the Audience

CommunityConnections

Tuningin to Diversity 2011


Experiences of the audiences

  • Makeclearhow the reachwithinethnicminorityaudiencescanbeenlarged

  • Make concrete plans onhowculturaldiversity in different genres of programmingtargettingdiferentagegroupswillberealized

  • Adequatrepresentation of ethnicminorityaudiences in audiencesurveys are needed to measure the effects of the newdiversityefforts in programming.

Experiencesif the Audience

  • Dialoguebetween media and multicultural society (entry to correct information and networks) preconditionforbalanced and programs and productions.

Marketing & Communications

Tuningin to Diversity 2011


Experiences of the audiences

Program Development

Experiences of the Audience

  • Regular content analysiswith the entireeditorialteam

  • Communicategoodexamples

  • Keep in touch with relevant communities

  • Do notavoidsensible cases, problems and dilemma’s, SOLVE THEM!

  • Investin talentdevelopment of writers, etc.

  • Develop in newformats and programs

  • Involvecommunities in (news) programs

Tuningin to Diversity 2011


Experiences of the audiences

Six Cylinders of Diversity

Test and evaluate progress

“What gets measured, gets done”

Programs identify gaps in news coverage (in theme’s and

perspectives and blind spots)

Audience: which audience is / or is not served

Personnel: diversity in front and behind the camera

Tuningin to Diversity 2011


Experiences of the audiences

SixCylinders of Diversity

Mira Media

Ed Klute

Mira Media

PO-Box 1234

3500 BE Utrecht

The Netherlands

Tel: +31 30 2302240

Email: [email protected]

Info:www.miramedia.nl

www.tuningintodiversity.eu

Tuningin to Diversity 2011


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