412 365
This presentation is the property of its rightful owner.
Sponsored Links
1 / 41

412 365 PowerPoint PPT Presentation


  • 75 Views
  • Uploaded on
  • Presentation posted in: General

412 365. แนวคิดเกี่ยวกับการผลิตสื่อเพื่อการประชาสัมพันธ์. ทำไมจึงต้อง PR. ประชาชนไม่รู้จัก ชื่อเสียง /ไม่เห็นคุณค่า หรือประโยชน์ หน่วยงานขาดการยอมรับ ประชาชนเกิดความเข้าใจผิด ไม่ได้รับข่าวสารที่เพียงพอ Rumour. ความหมายของการประชาสัมพันธ์.

Download Presentation

412 365

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


412 365

412 365


412 365

PR

  • /

    • Rumour


412 365

PR


412 365

  • PR : (Public Relations)


412 365

PR

Image

Good understanding

Good will

Good Relationship


412 365

  • Persuasive

  • Trustworthiness

  • Mutual understanding

Full Information


412 365

  • Two way communication

s

Mutual Understanding

R


412 3651

412 365


The tool of pr

The Tool of PR

Media

Activity


412 365

Public

image

Mutual

understanding

Misconception

Communication Process

The tool of PR


412 365

Wesley & Mclean s Model


412 365

Media


412 365


412 365

Personal Media

House Journal


412 365

    • (House journal)

    • Intranet


412 365

- Mass media


412 365

  • (Mass Media)


412 365

    • Controlled Media

    • Uncontrolled Media


412 365

  • Uncontrolled Media

  • Controlled Media


412 365

PR

  • Publicity (Information Service)

  • Advertising (Institutional Advertising)

  • Education

  • Community Relations

  • Special Events management

  • Public Affairs


Publicity

Publicity

    • Press Release Photo Release

    • Photo essay

    • Exclusive Interview

    • / /


412 365

2

  • (Corporate PR)

  • (Marketing PR)


412 365

1.

    • Institutional Advertising


412 365

2.

  • (Brand image)


The process of pr

The Process of PR

Research - Listening

Fact finding

Planning-Decision Making

Communication-action

Evaluation


The process of pr1

The Process of PR


The process of pr2

The Process of PR

Research- Fact finding


The process of pr3

The Process of PR

Planning Decision making

PR

PR


The process of pr4

The Process of PR

Communication action


412 365


The process of pr5

The Process of PR

Research - Listening

Planning-Decision Making

Communication-action

Evaluation


The process of pr6

The Process of PR

Evaluation

  • PR

Communication audit

public relations audit


412 365

Public Relations as a cyclical process

Research

& Analysis

Program Assessment

&

Adjustment

Policy formation

Planning

Programming

Communication

Feedback

Loop Process


412 365


412 365

1.

(Research or Fact-Findings)

2.

(Action Plan or Planing)

3. /

(Communication/Taking Action)

4. (Evaluation)


412 365


412 365


Schramm s model

Schramm s Model


  • Login