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Farmer Alliances for Resource-Strengthening and Marketing (FARM) Project

R2.1: PSA Plan Presentation. Farmer Alliances for Resource-Strengthening and Marketing (FARM) Project. Step 2: Product Selection and Product Supply Assessment (PSA). The Clustering Approach to Agroenterprise Development. 8. Scaling-up. 1. 7.

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Farmer Alliances for Resource-Strengthening and Marketing (FARM) Project

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  1. R2.1: PSA Plan Presentation Farmer Alliances for Resource-Strengthening and Marketing (FARM) Project Step 2: Product Selection and Product Supply Assessment (PSA)

  2. The Clustering Approach to Agroenterprise Development 8 Scaling-up 1 7 Site Selection, Partnership Building and Formation of Working Group Test Marketing New Products, New Markets 2 6 Product Supply Assessment and Product Selection Production/Product Supply Organizing New Farmers 3 5 Business Planning and Mobilization Market Chain Study 4 Cluster Organization

  3. Step 2 (PSA) and Step 3 (MCS) are very much related. They form thefoundations of an Agroenterprise Plan. Agroenterprise Plan Step 2 Product Supply Assessment Step 3 Market Chain Study

  4. Objectives: • Gather information on resources, farmers, products, production and marketing practices in the community • Identify and select the products for AE and analyze farmers’ capacity to supply them Product Supply Assessment and Product Selection

  5. Who does the PSA? • the Local Research Team or LRT composed of at least 5 members: (a) MFI or NGO (b) LGU, and (c) local academe; (d) farmer leaders

  6. Step 2 – Product Supply Assessment and Product Selection

  7. Essential Data to Gather in PSA

  8. PSA Plan

  9. Data consolidation & analysis

  10. Data consolidation and analysis • POSSIBLE SOURCES: • Barangay dev plans • Production & postharvest guide

  11. Data consolidation and analysis • SOURCES” • Key informant – 5 farmers • Key informant – 3 to 5 individuals knowledgeable in business activities • Additional source – baseline survey results of farmers Map of the project area coverage with road network; water sources, etc. (also incorporate significant AE info such as location of buyers, etc)

  12. Summarize PSA Results Report Outline: • Dominant farm products & number of farmers, hectarage & location • Products selected for AE • Production analysis • Financing and local marketing situation

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