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Amazon.com. Kerim Simsekli. History Business Model / Strategy Technology Future. Overview. 1. History . Founded by Jeff Bezos in 1994 1995 launched online Tom Alburg $100,000 1996 $15,7 million revenue . 1. History. 1998 went public New items like CD`s 1999 one billion of sale

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Amazon com

Amazon.com

Kerim Simsekli


Overview

History

Business Model / Strategy

Technology

Future

Overview


1 history

1. History

  • Founded by Jeff Bezos in 1994

  • 1995 launched online

  • Tom Alburg $100,000

  • 1996 $15,7 million revenue


1 history1

1. History

  • 1998 went public

    • New items like CD`s

  • 1999 one billion of sale

  • Jeff Bezos “Person of the year”

  • 2001 loss of $1,4 billion

    • Total lain off 1000


1 history2

1. History

  • End of 2001 “The big idea”

  • 2002 first quarter $5 million profit

  • More profit and new technology


2 business model strategy

2. Business model / Strategy

  • The main idea to create a community

  • Familiar surrounding

  • Young and smart people


2 business model strategy1

2. Business model / Strategy

  • The three operational strategies

    • Cost-leadership

      • Same quality fewer price

    • Customer differentiation

      • Current and future customer different options

    • Focus strategies

      • Focus on one strategy at the right time

        • Product-focus, Customer-focus, Technology-focus, or Distribution-focus


3 technology

3. Technology

  • One database to many databases

  • No direct access to the database

  • Change to decentralized

  • Many applications


4 future

4. Future

  • More new technology

  • Keep growing

  • Web store

  • Author post remakes


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