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Amazon.com. Kerim Simsekli. History Business Model / Strategy Technology Future. Overview . 1. History . Founded by Jeff Bezos in 1994 1995 launched online Tom Alburg $100,000 1996 $15,7 million revenue . 1. History. 1998 went public New items like CD`s 1999 one billion of sale

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amazon com

Amazon.com

Kerim Simsekli

overview

History

Business Model / Strategy

Technology

Future

Overview
1 history
1. History
  • Founded by Jeff Bezos in 1994
  • 1995 launched online
  • Tom Alburg $100,000
  • 1996 $15,7 million revenue
1 history1
1. History
  • 1998 went public
    • New items like CD`s
  • 1999 one billion of sale
  • Jeff Bezos “Person of the year”
  • 2001 loss of $1,4 billion
    • Total lain off 1000
1 history2
1. History
  • End of 2001 “The big idea”
  • 2002 first quarter $5 million profit
  • More profit and new technology
2 business model strategy
2. Business model / Strategy
  • The main idea to create a community
  • Familiar surrounding
  • Young and smart people
2 business model strategy1
2. Business model / Strategy
  • The three operational strategies
    • Cost-leadership
      • Same quality fewer price
    • Customer differentiation
      • Current and future customer different options
    • Focus strategies
      • Focus on one strategy at the right time
        • Product-focus, Customer-focus, Technology-focus, or Distribution-focus
3 technology
3. Technology
  • One database to many databases
  • No direct access to the database
  • Change to decentralized
  • Many applications
4 future
4. Future
  • More new technology
  • Keep growing
  • Web store
  • Author post remakes
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