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Opportunities for cross-border publishing: Czech Republic. Tomáš Böhm General Manager Ringier ČR, a.s. Czech Republic: Content. General Overview Czech Print Market Description Concepts used when entering the market Opportunities and Threats/Obstacles Success Story.

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Opportunities for cross-border publishing:

Czech Republic

Tomáš Böhm

General Manager

Ringier ČR, a.s.


Czech Republic: Content

  • General Overview

  • Czech Print Market Description

  • Concepts used when entering the market

  • Opportunities and Threats/Obstacles

  • Success Story


Czech Republic: General overview

  • Population: 10,281,856 inhabitants

  • Landscape: 78,866 sqkm

  • GDP per capita (2002): 690 EUR

  • Unemployment: 9.8%

  • Inflation: 1.8%

  • VAT: 22% (print 5%)

  • Print periodics: 1,260 (120 newspapers , 1,140 magazines)


Czech Print Market is fairly developed

  • Print Market is dominated by 45 main publishers

    • Newspapers represent 8 publishers out of which

      • 6 foreign publishers (Frankenpost, Handelsblatt, Metro,

        Passauer Presse, Rheinische Post, Ringier)

      • 2 local publishers

    • Magazines represent 38 publishers out which

      • 18 foreign publishers (Readers Digest, Sanoma, Heinrich Bauer,

        BertelsmannSpringer, Ringier, IDG, Egmont, Hachette…)

      • 20 local publishers


Major foreign publishers are present on the Czech market

  • Foreign publishers are active in newspapers and magazines

    • Newspapers

      • Frankenpost, Handelsblatt, Metro, Passauer Presse,

        Rheinische Post, Ringier

    • Magazines

      • Bancroft, H. Bauer, Beheer-en, BertelsmannSpringer, Burda,

        Deutscher Supplement Verlag, Egmont, Hachette Filipacchi ,

        Hearst, IDG, Motor-Presse,Reader’s Digest, Ringier, Sanoma,

        A. Springer,Vogel,


Foreign publishers successfully control both distribution and advertising incomes

  • More than 50% of total income is controlled by foreign

    publishers

    • Distribution

      • 81% of income in newspapers goes to 4 major publishing groups

      • 55% of income in magazines goes to 6 major publishing groups

    • Advertising

      • 87% of ad spend in newspapers goes to 4 major publishing groups

      • 53% of ad spend in magazines goes to 6 major publishing groups


What are the concepts used?

  • Acquisition of established local publishing house

    (Rheinische Post, Passauer Presse, Handelsblatt)

  • Acquisition of/merge with established local publishing house

    and launch of foreign concepts (Sanoma, Hachette Filipacchi)

  • Establishing of own publishing house on foreign concepts

    (Ringier, Europress, Reader’s Digest)


Foreign concepts adopted to local conditions can be seen in all magazine segments

  • Auto Moto – 5 titles(Springer, Bertelsmann)

  • Man/Sex/Sport – 12 titles (Egmont, Hachette, Stratosfera,

    Sanoma)

  • Woman/Living – 12 titles (Burda, Europress, Sanoma, Hachette,

    Stratosfera)

  • Music/Film/TV – 5 titles (Springer, Burda, Europress, Ringier,

    Hachette)

  • Children – 12 titles (Egmont, Springer, Europress, Stratosfera)

  • Computer/Inet/Others – 12 titles (IDG, Burda, others)


Why they are so successfully established and positioned?

Because they had/have:

  • Right concept

  • Right timing

  • Skills how to transfer publishing and distribution know how

  • Right people (optimum mix of locals and expats)

  • Will to use of intra company synergies

  • Dedication to long term investments

  • Will to succeed


What are the opportunies and threaths/obstacles?

The opportunities are here, the obstacles can be overcome!

  • Opportunities:

    • developed and stable economy and infrastructure

    • skilled,literate and hardworking people

    • accession to EU in 2004

  • Threats/Obstacles:

    • in all segments competitors already present

    • language and cultural barrier

    • wrong concept/timing/pricing


Success Story: Ringier in Czech Republic

Long way with a lot of ups and downs…

  • History of Ringier:

    • 1991 – company formed introducing Czech version of Cash

    • 1992 – introduction of first tabloid in CR based on Blick and

      TV guide TeleTip, purchase of print plant in Ostrava

    • 1993 – launch of Nedelni Blesk (Sunday edition). Launch and

      acquisition of several magazines incl. largest TV guide.

    • 1994 – 96 – further magazines acqusition (incl. ABC, the oldest

      children magazine)


Success Story: Ringier in Czech Republic cont.

..but development continues…

  • History of Ringier:

    • 1997-98 – joint venture with Axel Springer, news magazine

      Tyden acquired

    • 1999 – launch of TV Plus and serious Sunday newspaper (NN)

    • 2000 – sale of Tyden and close of Sunday newspaper (NN)

      Blesk becomes for some months most sold daily

    • 2001 – 2002 acqusition of TV Revue from H. Bauer,

      acquisition of daily Sport and print plant in Prague


Success Story: Ringier in Czech Republic cont.

..to its final succes!

  • Current position and portfolio of Ringier:

    • Ringier – No 2 on total market (15%), No 3 in magazines (12%)

    • dailies – Blesk: most sold daily, Sport: only Czech daily

    • Sunday – Nedelni Blesk: the only Sunday newspaper

    • magazines – 3 TV guides – No 2 on the market

      Reflex – succesful society magazine

      ABC – most popular children title (no music)

    • printing plants – 2 own printig plants securing safe printing

      of our products


Thank you for your attention!


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