1 / 101

@ joannalord

Rethinking CRO Entirely. @ joannalord. Director of Customer Acquisition & Retention. SEOmoz. www.SEOmoz.org. first a little history. “ Conversion rate optimization was born out of the need for lead generation and ecommerce internet marketers to improve their website's results.”.

leoma
Download Presentation

@ joannalord

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Rethinking CRO Entirely @joannalord Director of Customer Acquisition & Retention SEOmoz www.SEOmoz.org

  2. first a little history... “Conversion rate optimization was born out of the need for lead generation and ecommerce internet marketers to improve their website's results.” @joannalord Cited: http://bit.ly/bHrLLb

  3. but there’s a problem...

  4. that’s not real.

  5. we don’t just want leads. @joannalord

  6. we want this.

  7. and this.

  8. and this.

  9. today’s marketer wants more of everything.

  10. we don’t just do ecommerce.

  11. we do this.

  12. we do this. categorize. contribute. invite.

  13. and this.

  14. and this. evangelize. commit. care.

  15. and this.

  16. and this. comment. consume. join.

  17. today’s marketer does a little of everything.

  18. we don’t just need website results.

  19. we need this.

  20. and this.

  21. and this.

  22. today’s marketer needs to improve everything.

  23. bet you are thinking... @joannalord

  24. wtf-omg-come-on-now-what?!?

  25. first off: take a deep breath. @joannalord

  26. first off: take a deep breath. now rethink everything you know about CRO. @joannalord

  27. So What Should We Be Spending Our Time On? @joannalord

  28. So What Should We Be Spending Our Time On? 10 Things to Start Improving. @joannalord

  29. #10: your story.

  30. your story. The Golden Circle Theory Why? The Cause How? Value Prop What? Product/Services Simon Sinek’s Ted Talk: http://bit.ly/dcDsbx

  31. your story. empower people to change the way the global economy works.

  32. your story. #lamepants

  33. your story. empower people around the world with a $25 loan.

  34. your story.

  35. #9: your pillars.

  36. your pillars. this is so boring. my eyes hurt.

  37. your pillars.

  38. your pillars.

  39. your pillars.

  40. #8: your relationships.

  41. your relationships.

  42. your relationships. ideas for testing. who.

  43. your relationships. ideas for testing. photos. place. words. context. video. who.

  44. #7: your triggers.

  45. your triggers. Which one should you be optimizing for? did you know we have three brains? which one should you be optimizing for? the answer…all three.

  46. your triggers. The “New Brain” thinks. It processes rational data and shares its deductions with the other two brains. . The “Middle Brain” feels. It processes emotions and gut feelings and also share its findings with the other two brains. The “Reptilian Brain” decides.It takes input from the other 2 brains but it controls the final decision making process. Learn more about the Reptillian Brain: http://bit.ly/4n7AN3

  47. your triggers. https://www.wix.com

  48. your triggers. https://www.jimdo.com

  49. your triggers. https://www.yola.com

  50. your triggers. https://www.squarespace.com

More Related