A business proposal by kirstin evancho and michael geraci
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A business proposal by Kirstin Evancho And Michael Geraci. Club Night and Day. What is the Business?. What goods/services will be provided?. Club Night High energy entertainment in the form of music and dancing A safe controlled environment for teens (15-20) Café Day

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A business proposal by kirstin evancho and michael geraci

A business proposal by

Kirstin Evancho

And

Michael Geraci

Club Night and Day



What goods services will be provided
What goods/services will be provided?

  • Club Night

    • High energy entertainment in the form of music and dancing

    • A safe controlled environment for teens (15-20)

  • Café Day

    • A relaxed environment, separate from the noise but exclusive to the club.

    • Place to get food and drinks with ample space to sit and relax


Logo

  • The logo will be half sun and half moon

  • Warm and cool colors will collide

  • Warm colors representing the relaxed warm sunny vibe of Café Day

  • Cool and vibrant colors representing the High energy, metallic vibe of Club Night


Location
Location

  • Club Night and Day will be located behind the Hazleton High School on West 27th Street.


Who are the geniuses behind this operation
Who are the geniuses behind this operation?

  • Kirstin Evancho, born and raised in Hazleton PA, has always had a longing for something to do with her best friend and Co-Owner Michael Geraci. Kirstin, having a love for techno music and partying, and no safe outlet to entertain these passions. So she set to the drawing board to create the amazing Club Night and Day, just what Hazleton was in need of.


Who are the geniuses behind this operation1
Who are the geniuses behind this operation?

  • Michael Geraci, born in New York, always longed to bring a touch of the Big City to small town Hazleton. Michael, with his logical mind, and strong love for club dancing teamed up with long time best friend Kirstin to create the “Heaven on Earth” business, Club Night and Day.


How will ownership be split
How will Ownership be Split?

  • All profits will be split evenly

  • Kirstin will handle all things related to design and décor, as well as café and club activities and staff management.

  • Michael will handle all things pertaining to finance and insurance, as well as entertainment booking, and security management.


Why is ownership split up this way
Why is ownership split up this way?

  • Ownership is split up in a way that will give even power to both owners. Decisions will be made between both Kirstin and Michael, but they will each focus on their own portions.

  • Kirstin will be in charge of most social and visual aspects because she is generally more creative.

  • Michael will handle all technical and financial aspects because business management is his strong point, and it also runs in his family.


Requirements for start up
Requirements for Start-Up

  • Building

  • Technology

  • Décor and Design

  • Other


Building
Building

  • Construction Supplies:

    • Lumber

    • Cement/Concrete/Stones

    • Plastics

    • Glass

    • Nails, Screws, Nuts, Bolts, etc.

    • Insulation

  • Labor

    • Electricians, Plumbers, Contractors, etc

  • Total Cost: $ 1,131,514.00


Technology
Technology

  • Cash registers

  • DJ System (Turntables, Computers, Sound System, etc.)

  • Lighting

  • Alarm System

  • Kitchenware:

    • Dishwasher

    • Ovens

    • Stoves

    • Microwaves and Toasters

    • Mixers/Blenders

  • Total Cost: $ 85,000.00


D cor and design
Décor and Design

  • Furnishing

    • Couches

    • Stools/Chairs

    • Tables/Counters

  • Décor

    • Mirrors

    • Paintings

    • Plants/Flowers

    • Miscellaneous

  • Total Cost: $ 10,000



Market structure
Market Structure

  • Club Night and Day is a unique teen club experience new to NEPA. Competition would include The Woodlands (18+) and Club Twist

  • Advertisements will be directed towards NEPA.

  • Club Night and Day differs from The Woodlands and Club Twist because it is built for specific use and wants of teens and young adults.


Consumers
Consumers

  • Targeted age: 15- 20 years old

  • Gender: both male and female

  • Location: NEPA (Greater Hazleton Area, Wilkes Barre, and surrounding area)

  • Income: Club Night and Day will have affordable prices to accommodate teens of all incomes.


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