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MBE Marketing

MBE Marketing. Module 6. Selling Strategies. Flexibility to respond quickly Important to a business in the early stages Must have a sales pitch. Customer Relationship Management. Customer Value Proposition. What does the business do for the customer that is better than its competition.

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MBE Marketing

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  1. MBE Marketing Module 6

  2. Selling Strategies • Flexibility to respond quickly • Important to a business in the early stages • Must have a sales pitch

  3. Customer Relationship Management

  4. Customer Value Proposition • What does the business do for the customer that is better than its competition

  5. Customer share is important to MBEs

  6. Customer Life Cycle

  7. Customer Lifetime Value

  8. Using the Marketing Mix

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