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Open Sources & Services Used By a Fortune 500 Sleuth. Mark L. Robinson Senior CI Analyst M o bil Corp. Outline. M o bil Business Intelligence at a Glance For-Fee Online Services Internet Chat Rooms Hard Copy Sources Human Intelligence Third Party Services Conclusions.

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open sources services used by a fortune 500 sleuth

Open Sources & ServicesUsed By a Fortune 500 Sleuth

Mark L. Robinson

Senior CI Analyst

Mobil Corp.

outline
Outline
  • Mobil Business Intelligence at a Glance
  • For-Fee Online Services
  • Internet
    • Chat Rooms
  • Hard Copy Sources
  • Human Intelligence
  • Third Party Services
  • Conclusions
m o bil s ci operation
Mobil’s CI Operation
  • CI budget $650,000
  • Informal network of 35 employees linked via Intranet and Lotus Notes
  • Developed culture of sharing information
  • Use of in-country experts
  • Weekly briefing reports for senior management by geographical regions
the internet is there a snoop on your site
The Internet:Is There a Snoop on Your Site?
  • What You Get From Working the Web
    • Use of chat rooms for mentions of a competitor or its products
    • Price lists
    • Customer listings
    • Market research
    • Executive biographical profiles
    • Locations of factories and capacities
    • Technical reports by company scientists
hard copy sources
Hard Copy Sources
  • Trade publications
    • Oil Express
    • Oil Daily
    • Platt’s Oilgram News
    • Oil & Gas Journal
  • Tradeshows and conference proceedings
  • Financial filings with host country governments
human intelligence
Human Intelligence
  • Customers, suppliers, retailers
    • Shell test-marketing robotic gas pump
  • Former employees
  • Executive speeches
  • Other CI professionals
  • Use of Lotus Notes to store rumors, interviews, intelligence, and knowledge
third party services
Third Party Services
  • FIND/SVP
    • $5,000 yearly retainer
  • Washington Researchers
  • Oxford Analytica
    • conference calls
  • Burrelle’s news clips and broadcast TV monitoring
other services
Other Services
  • Translations
    • prefer in-country employees versus translation companies
    • academics
  • Satellite imagery
    • prefer in-country personnel using digital cameras and email
conclusions and take a ways
Conclusions and Take-a-ways
  • Open source information
    • here to stay and will proliferate
    • becoming easier to gather since many firms use a Web interface; no longer need to learn a specific command language
    • more marketing to business customers and away from professional researchers
    • becoming cheaper as more firms charge for document printing rather than fees for locating data
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THE END

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