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Open Sources & Services Used By a Fortune 500 Sleuth PowerPoint PPT Presentation


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Open Sources & Services Used By a Fortune 500 Sleuth. Mark L. Robinson Senior CI Analyst M o bil Corp. Outline. M o bil Business Intelligence at a Glance For-Fee Online Services Internet Chat Rooms Hard Copy Sources Human Intelligence Third Party Services Conclusions.

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Open Sources & Services Used By a Fortune 500 Sleuth

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Open Sources & ServicesUsed By a Fortune 500 Sleuth

Mark L. Robinson

Senior CI Analyst

Mobil Corp.


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Outline

  • Mobil Business Intelligence at a Glance

  • For-Fee Online Services

  • Internet

    • Chat Rooms

  • Hard Copy Sources

  • Human Intelligence

  • Third Party Services

  • Conclusions


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Mobil’s CI Operation

  • CI budget $650,000

  • Informal network of 35 employees linked via Intranet and Lotus Notes

  • Developed culture of sharing information

  • Use of in-country experts

  • Weekly briefing reports for senior management by geographical regions


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The Internet:Is There a Snoop on Your Site?

  • What You Get From Working the Web

    • Use of chat rooms for mentions of a competitor or its products

    • Price lists

    • Customer listings

    • Market research

    • Executive biographical profiles

    • Locations of factories and capacities

    • Technical reports by company scientists


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Hard Copy Sources

  • Trade publications

    • Oil Express

    • Oil Daily

    • Platt’s Oilgram News

    • Oil & Gas Journal

  • Tradeshows and conference proceedings

  • Financial filings with host country governments


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Human Intelligence

  • Customers, suppliers, retailers

    • Shell test-marketing robotic gas pump

  • Former employees

  • Executive speeches

  • Other CI professionals

  • Use of Lotus Notes to store rumors, interviews, intelligence, and knowledge


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Third Party Services

  • FIND/SVP

    • $5,000 yearly retainer

  • Washington Researchers

  • Oxford Analytica

    • conference calls

  • Burrelle’s news clips and broadcast TV monitoring


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Other Services

  • Translations

    • prefer in-country employees versus translation companies

    • academics

  • Satellite imagery

    • prefer in-country personnel using digital cameras and email


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Conclusions and Take-a-ways

  • Open source information

    • here to stay and will proliferate

    • becoming easier to gather since many firms use a Web interface; no longer need to learn a specific command language

    • more marketing to business customers and away from professional researchers

    • becoming cheaper as more firms charge for document printing rather than fees for locating data


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THE END

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Mobil

The Energy To Make A Difference


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