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Welcome to- “REA LIVE”

Welcome to- “REA LIVE”. Quote of the day!. 22 Lead Generation Strategies. “Economic report”- Realtor.com. Real Estate sales equals 19.5% of the state’s gross product $11,817 is generated for the economy with each transaction The average Realtor makes approximately $40,000.

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Welcome to- “REA LIVE”

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  1. Welcome to- “REA LIVE” Quote of the day!

  2. 22 Lead Generation Strategies

  3. “Economic report”- Realtor.com • Real Estate sales equals 19.5% of the state’s gross product • $11,817 is generated for the economy with each transaction • The average Realtor makes approximately $40,000

  4. Your Job is? • Get work • Do work • Manage work • If your not working, it doesn’t work!

  5. E-Myth 3 Parts to a Success Business The Entrepreneur The Technician The Manager As Realtors, you own your own business

  6. My Discovery The Entrepreneur The Technician The Manager Get work Do work Manage Work

  7. It all Start’s- “Get Work” Don’t wait for the phone to ring…go on the offense! Best way to go on the offense is… Lead Generation & Prospecting

  8. 22 Lead Generation Strategies I’ve been training and personally coaching real estate agents since 2002, today I will share 22 lead generation strategies that get results.

  9. #1 Door Knocking One of the quickest ways to meet potential clients • FSBO, Expired Listing, Lis Pendens & Farm • Knock on 1 door a day 5 days a week • Make a new best friend • Have a leave behind piece with you • Ask for permission to follow up

  10. #2 FSBO’S • Low hanging fruit • Buy lists of FSBOS • Make the calls or knock on the doors • Use the scripts we provide • Set up a face to face meeting • Make a new best friend • Find out timing and motivation • Ask for permission to follow up

  11. #3 Expired Listings • Buy lists of Expireds • Make the calls or door knock • Use the scripts we provide • Set up a face to face meeting • Make a new best friend • You must be consistent • Call, Door knocking & Mail outs • Be timely

  12. #4 Lis Pendens • Buy lists of Lis Pendens • Download list from MLS • Make the calls or door knock • Set up a face to face meeting • Make a new best friend • Be understanding • Offer to help, find out more • Know your facts

  13. Buy quality leads

  14. Why do I need to buy leads?

  15. How long does it take? If your researching your own leads your wasting time! Spend your time doing highly productive activities

  16. Interview with Darren Hardy • Negotiate a contracts • Go on Listing Appointments • Prospecting

  17. The RedX 110 FSBO Leads in One Month 33 Expired Listings in 4 days

  18. Number’s don’t lie • REDX produces a minimum of 100 leads a month • That’s 1,200 leads per year • The FSBO & Expired membership $89 • Basically trading $1,068.00 a year for 1,200 leads • 1- $200K listing sold will bring in a $6K commission • Over 50% of FSBO will list in 4 to 6 weeks • In 4 to 6 weeks your leads are ripe • Within 30 to 60 days working this strategy your busy

  19. Last week- Call Results • Last Week 10 Listing Opportunities in 90 Minutes • Tues.11am $429K • Tues. 1pm $125K • Tues. 3pm $289K • Wed. 1pm $279K • Wed. 3pm $309K • Wed. 6pm $229K • Thu. 3pm $359K • Thu. 5pm $229K • 8 Apts. $1,979,000 (Monday- 1 hour) • 2 Apts. $450,000 (Tuesday- 30 min) • 10 Apts. $2,429,000 (90 Minutes) 25 Calls 10 No Answers 3 Follow Ups 10 Listing Opportunities 2 Were Listed

  20. #5 Networking Get involved with a referral or networking group

  21. #6 Open Houses Find a home in a sought after area Price range that pays Promote Open House Invite a local mortgage broker Bring sandwiches & surveys Bonus Tip: Call a FSBO and offer to hold their house open & Do their follow up

  22. #7 Business Cards Pass out 10 and Collect Business Cards…Every Day! • 10 meaningful real estate conversations a day • Exchange cards • Find out what they do for a living • Ask if they have a real estate need • If they know anybody • Ask for permission to follow up

  23. #8 Send Out Postcards Postcard Campaigns- 5 Tips for Success Keep Postcards clean Have a powerful message Humor Works Mail out consistently Link to video- QR Code

  24. #9 Email Marketing • Email Marketing to your Database (Sphere) • What do you send? Something of value • Educational • Funny • Motivational • Coupon • Trivia Question or Game

  25. #10 B2B Marketing Business to Business Marketing Connect with local business owners Offer to help promote their business Get discounts on services Promote discounts Ask B2B partners for referrals

  26. Many Ways to Market Video Marketing Webinars (FSBO’S or First Time Homebuyers) Brochure Boxes in Public Places Website FREE REPORTS Google Pay Per Click Social Media- Facebook, Twitter & LinkedIn Print Media- Newspaper, Magazine's, Newsletters New and Improved Virtual Tours (Filmhouse) Neighborhood Facebook Site REO’S Cash Investors Menu for Service

  27. A-LA-CARTE “Menu for Services” $1,899.00 $290,000.00 $99.00 $150.00 $1650.00

  28. Benefits of a “Menu for Services” • Always gives you a chance • Get signs up in a hurry • It can be now money • It’s a great way, to build relationships • Gain market share • Get buyer calls • Get other listings in the neighborhood • Build up your stats

  29. Question?(Fill out table on worksheet for 2013) How marketing campaigns do you currently run? Door Knock Call FSBOS Call Expireds Call Lis Pendens Belong to a networking group Do open houses Pass Out 10 business cards a day Postcard campaigns Email marketing B2B marketing

  30. More Ways to Market Video Marketing Webinars (FSBO’S or First Time Homebuyers) Brochure Boxes in Public Places Website FREE REPORTS Google Pay Per Click Social Media- Facebook, Twitter & LinkedIn Print Media- Newspaper, Magazine's, Newsletters New and Improved Virtual Tours Neighborhood Facebook Site REO’S Cash Investors Menu for Services

  31. Implement Systems 3 New Strategies For 2014 Run campaigns for at least 3 to 6 months consistently

  32. Final thought

  33. Contact Info Robert Gawel Performance Coach & Chief Strategist 1-800-385-3444 info@realestateacademi.com

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