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Lead Distribution Programs to Optimize Channel Revenue: Customer Panel

2. Safe Harbor Statement. ?Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements the achievement of which involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of t

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Lead Distribution Programs to Optimize Channel Revenue: Customer Panel

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    1. Lead Distribution Programs to Optimize Channel Revenue: Customer Panel Chris Gorglione, Segway Dave Crilley, Proof Point Anika Keswani, Salesforce.com

    2. 2 Safe Harbor Statement “Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements the achievement of which involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.  All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include - but are not limited to - risks associated with the integration of Sendia Corporation’s technology, operations, infrastructure and personnel with ours; unexpected costs or delays incurred in integrating Sendia with salesforce.com, which could adversely affect our operating results and rate of growth; any unknown errors or limitations in the Sendia technology; any third party intellectual property claims arising from the Sendia technology; customer and partner acceptance and deployment of the AppExchange and AppExchange Mobile platforms; interruptions or delays in our service or our Web hosting; our new business model; breach of our security measures; possible fluctuations in our operating results and rate of growth; the emerging market in which we operate; our relatively limited operating history; our ability to hire, retain and motivate our employees and manage our growth; competition; our ability to continue to release and gain customer acceptance of new and improved versions of our CRM service; unanticipated changes in our effective tax rate; fluctuations in the number of shares outstanding; the price of such shares; foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2006. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase our services should make purchase decisions based upon features that are currently available.  Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

    3. 3 Agenda Introductions The Lead Black Hole Best Practices Customer Stories Segway Proof Point Question and Answers Salesforce PRM Solution Summary

    4. 4 Challenges With Lead Management It’s a black hole…. No way for companies to track lead close rates No way for companies to track ROI on marketing campaigns Difficult for companies to distribute lead to best fit channels The problem is universal across all customers in all industries.

    5. 5 Complete Partner Lifecycle Management Increase channel effectiveness with Salesforce PRM

    6. 6 What We’ve Learned From Our Customers

    7. 7 But, let’s listen to what our customers have to say…

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    10. 10 Developer and manufacturer of Personal Transportation products. Over 100 Dealers in N. America 33 Distributors in Europe, Asia, S. America and Australia. Segway Inc.

    11. 11 Segway Inc. – The Solution Implementation Strategy Installed and configured PRM to demo internally. Added functionality for channel to report retail sales. Added customer satisfaction functionality based on retail sales. Rolled-out to select group of channel partners for testing and feedback. Organized web conferences to introduce and train the channel. Developed incentives to reward usage and changed policies to stem channel conflict. Salesforce PRM 125+ users Oracle Integration Trained channel using web conferences. Marketing & Sales Initiative 1 day to install / configure and 2 weeks of testing before roll-out

    12. 12 Segway Inc. – Results Outcome 75% of the channel was logging into the portal by the end of the first month. Able to verify that leads were being read and followed-up. Commercial sales team was able to work with the channel by seeing what partners were working on. Easily see what marketing campaigns were most effective. Visibility into customer satisfaction with dealers / distributors More accurate customer information

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    14. 14 Proofpoint Snapshot Provide messaging security to Global 2000, Fortune 500 HQ in Silicon Valley, CA, offices around the world 24x7 global support Best of breed partners Award-winning solutions Customers are 100% reference-able

    15. 15 What is Messaging Security?

    16. 16 PRM Implementation Tips Best Practices advance communications & training simple interface simple business rules Critical Success Factors compelling draw useful content internal buy-in

    17. 17 “Home” Page

    18. 18 “Leads” Page

    19. 19 “Opportunities” Page

    20. 20 “News” Page

    21. 21 “Documents” Page

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    26. 26 Session Feedback Let us know how we’re doing! Please score the session from 5 to 1 (5=excellent,1=needs improvement) on the following categories: Overall rating of the session Quality of content Strength of presentation delivery Relevance of the session to your organization

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