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Better Jobs for Everyone. babaiob. babajob. Runner Up, Most Promising Approach Experiences from the Field 2013. A Story of 2 Indian Nannies. Mary Edu: 5 th standard Speaks Kannada Earns Rs 3000 ($65)/month Only knows people in slum. Jeena Edu: 5 th standard Speaks Kannada

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slide1

Better Jobs for Everyone

babaiob

babajob

Runner Up, Most PromisingApproachExperiencesfrom the Field 2013

a story of 2 indian nannies
A Story of 2 Indian Nannies

Mary

  • Edu: 5th standard
  • Speaks Kannada
  • Earns Rs 3000 ($65)/month
  • Only knows people in slum

Jeena

  • Edu: 5th standard
  • Speaks Kannada
  • Earns Rs 10,000 ($220)/month
  • Has sister who works for a rich family

babajob

a story of 2 nannies
A Story of 2 Nannies

Mary

  • Edu: 5th standard
  • Speaks only Kannada
  • Earns $20/month
  • Only knows people in slum

Jeena

  • Edu: 5th standard
  • Speaks Kannada, Hindi
  • Earns $170/month
  • Has sister who works for a rich family

Why do some make the leap from poverty?

Key factor - Access to better paying jobs

Historically - Social network

Going forward - Aggregate/filter jobs & seekers

Source: Escaping Poverty and Becoming Poor: Who Gains, Who Loses, and Why?, ANIRUDH KRISHNA, 2003 http://www.pubpol.duke.edu/krishna/documents/Krishna_Rajasthan_poverty.pdf

babajob

slide4

babajob.com

  • Connect employers & informal sector workers via the web and mobile (IVR/voice, SMS, WAP, applications)
    • A scalable, replicable, profitable information portal to fight poverty by creating radical efficiency in the informal job market

2011 Winner

Development Marketplace

“Babajob seeks to bring the social networking revolution to the world’s poor” - Link

Winner of 2 of 3 2009 Mobile Monday (MoMo) Peer Awards at MWC, Barcelona. Link

slide5

How?

Seeker Applies

or calls employer

Job Sources

Babajob

Database + Matching Engine

SMS

Search: Bangalore

Maid

Please tell us which type of job you are looking for. Press

1 for Security Guard

2 for Housekeeping

3 for Receptionist

4 for Delivery Helper

5 for Driver

Or 6 for more

babajob.com

Automated Voice

(English, Kannada, etc)

Airtel

Maid Live-In, Hindi, Rs 5000, Vidya Singh, Indiranagar, Bangalore

I am looking for a nice maid for our family.

Call: 99884 12345

Babajob.com(ID:2123123)

Job Seeker Sources

Mobile

+ Web

+ App

Web

Mobile/SMS

Schools

Call Center

progress jan 13
Progress (Jan ’13)
  • 1,100,000 positions
  • 800,000 job seekers
  • 70,000 employers
  • 85,000 job applications/month
  • 20,000 daily web + mobile visitors
  • Series A VC funders:
  • Hired Seekers
  • 20.1% salary
  • 14 minutes shorter commute / day
slide7

Better Jobs for Everyone

babaiob

babajob

@SeanB @Babajob

[email protected]

www.babajob.com

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