1 / 30

Online and Voice Enabled Communities: Sociology Meets Technology

Online and Voice Enabled Communities: Sociology Meets Technology. Changing Landscape. Internet e-commerce has lured home buyers and closed sales

lena
Download Presentation

Online and Voice Enabled Communities: Sociology Meets Technology

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Online and Voice Enabled Communities: Sociology Meets Technology

  2. Changing Landscape • Internet e-commerce has lured home buyers and closed sales • Now, after-the-sale electronic services are becoming just as important. Many home buyers want electronic links that tie them to the community where they bought their home. • A community Intranet is an amenity not unlike the tennis courts and swimming pools that are drawing cards in other communities. • Online communities are bringing neighbors together and setting communities apart.

  3. What is an Online Community? • An online community is a group of people who interact and share information online based on common interests or affiliations. • People participate in online communities for a variety of reasons. These include the need to: • Transact business • Get answers to questions • Get other people’s perspectives on products • Share and leverage best practices • Discuss mutual interests or explore circumstance based issues. • Discuss and learn about sports and hobbies.

  4. Members Interact • Members in an online community may interact • one on-one or in groups. Interaction may take a • variety of forms including: • Posting comments on a message board to ask questions and share ideas. • Conducting an e-mail discussion on a neighborhood topic by subscribing to a member list and following the threaded e-mail interaction. • Participating in an online polls • Commenting on featured community articles • Live interaction in chat rooms.

  5. Members Look for Information • What's cooking down at the swimming pool? • Any bridge players in this neighborhood? • That leaky faucet is driving me crazy, I wonder who I can trust to fix it. • Any garage sales this weekend? • Any coupons online before I go shopping? • I wonder what kind of stuff that store down the street sells? • I need to find a reliable neighborhood babysitter. • When is the next HOA meeting?

  6. Online Community Technology • Deep & fully integrated content,community and commerce • Support for marketing promotions & personalization • Powerful browser based Command Center for ease of administration • Extensive built-in reporting and management capabilities • Multilingual ready

  7. Back-Office Site Management Application • Security Roles and Levels • Add and manage new network sites • Web-based Content Management • Enables Top – Down Network Control • Template-based site replication • Back office e-commerce management • Lists & Newsletter management • Promotion management • Member management

  8. Integrated Content Management System • WYSIWYG and HTML content editing • Staged Publication Workflow • Version Control and archiving • Build, Edit & Publishing Tools • Automated Content Delivery • Upload files and images WYSIWYG and HTML Content Management

  9. Flexible Content Sourcing Options • Syndicated content • News • Radio • Weather • Financial Information • Entertainment • Proprietary Content • Member generated content • Columns

  10. Community Building Applications • Chat Rooms • Clubs & Organizations • Discussion Boards • Clubs • E-cards • Classified Ads • Links • Tell A Friend • Forums • Games • Member Profiles • Branded E-mail • Business Directory • Interactive Calendar

  11. Integrated E-commerce Capabilities • Credit card processing • Online transaction and invoice tracking • Full featured product catalog • Categories • Custom attributes • Product images • Search capabilities • Support for vendor managed stores • Multilingual full featured shopping cart • Comprehensive sales reports

  12. Bilingual Capabilities • Content Management • e-Commerce • Cookie Based Language Preference • Multilingual Publishing Tools • Automated Translation Workflow • Translation Libraries

  13. Reporting and Analysis • Built-in tools that help you understand and manage your community: • Total site visits • Average time on site • New member visits • Repeat visits • Unique visitors • Most visited page • Sales transactions • Ad sales reports reports • Member growth reports • Affiliate traffic hits • And more…

  14. One-to-one Marketing • eMarketing capabilities • Promotions & Campaign Management • Dynamic content serving on customer profile • Dynamic language presentation • Personalized newsletters • Member personal homepage

  15. Community Platform Technology • Microsoft technology • Tiered distributed architecture • Centralized network control through the back office command center. • Open Application Environment – Integrates to Legacy & ERP Data • Scalable, reliable back-end architecture – Scales to meet traffic needs • Available as an ASP or deployed on your servers.

  16. Software and services for development and management of dynamic data driven community web sites and web applications. • Software • Unified hosting platform • Content management system • Integrated e-commerce • Palette of Web-based applications • Currently in Version 3.2 • Services • Web site development and deployment • Hosting, support and application management • Integration with existing IT applications • Creative services

  17. Site Admin Site Admin Site Admin Site Admin

  18. Command Center • Branding • User Administration • Feature Administration • Streamline workflow • Site Design • Global Content • Security • Site Structure • Distributed Management of Web Sites • Content Localization • Individual Look and Feel • Personalized Community

  19. Syndicated content • News • Audio/Video • Financial Information • Entertainment • Proprietary Content • Site sponsored content • Newsletters • Press Releases • Member generated content • Member personal pages • “On-the-fly” content creation • Dynamic on member profile

  20. Sub-communities • Business Directory • Interactive Calendar • Member Profiles • Classified Ads • Community Links • Forums / Discussion Boards • Chat Rooms • Digest • Careers • Referrals • Branded E-mail • E-cards

  21. Multiple unique stores • Full featured product catalogs • Product Categories • Custom attributes • Product images • Product Search capabilities • Credit card processing • Electronic check processing • Online transaction and invoice tracking • Multilingual full featured shopping cart • Sales reports • Support for vendor managed stores

  22. Promotions & Campaign Management • Personalized newsletters • Surveys • Web Polls • Automated e-mail messages • Reporting and Analysis

  23. Security Roles and Levels • Add and manage new network sites • Web-based Content Management • Enables Top – Down Network Control • Template-based site replication • Back office e-commerce management • Lists & Newsletter management • Promotion management • Member management xCatalystCommand Center Admin Interface

  24. WYSIWYG and HTML content editing • Staged Publication Workflow • Version Control and archiving • Build, Edit & Publishing Tools • Automated Content Delivery • Upload files and images WYSIWYG and HTML Content Management

  25. Microsoft technology • Tiered distributed architecture • Centralized network control through the back office command center. • Open Application Environment – Integrates to Legacy & ERP Data • Scalable, reliable back-end architecture – Scales to meet traffic needs

  26. Site Initiation Creative & Content Implementation QA Release Start 4 - 6 Wks < 2 Wks 7 – 8 Wks • Factors impacting timeline • Custom Programming • Creative and content development

  27. Reliability • Proven and reliable code base in third release • Platform has been in use for 3-plus years • Cost • Lower total cost of ownership • Simplified content management • Content maintenance by non-technical personnel • Long-term confidence • Unequaled breadth and depth of features available in current version • Flexible and easily adaptable to any business model • Ongoing platform development • Integrates easily with other applications

  28. Why VoiceTarget? • Only community software solution with integrated content management, e-commerce and community features. • Unequaled breadth and depth of features. • Proven and reliable code base. • Flexible and easily customized by line of business workers. • Deployed for a single site or a network of related sites. • Lowest total cost of ownership. • Easy to maintain and update. • Community Portals can be Voice enabled to allow access via the Internet or Telephone.

  29. For More Information Please Contact: Jim Wiseheart, President Voice: 713-625-4000 x1001 Email: jimw@celebration.com

More Related