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Jef Claes Sebes Ferenc Gelencsér Orsolya Kosztek Norbert Csuzi István

Jef Claes Sebes Ferenc Gelencsér Orsolya Kosztek Norbert Csuzi István . History. Origin of name : Sándor Klein Design: Klein’s students Production started in 1968 Now : Hungary’s best selling milky dessert , and a benchmark for the others.

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Jef Claes Sebes Ferenc Gelencsér Orsolya Kosztek Norbert Csuzi István

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  1. JefClaes Sebes Ferenc Gelencsér Orsolya Kosztek Norbert Csuzi István

  2. History • Origin of name: Sándor Klein • Design: Klein’sstudents • Productionstartedin 1968 • Now: Hungary’sbestsellingmilkydessert, and a benchmark fortheothers

  3. Every child has somepocketmoneyfrom: • Father • Mother • Aunt • Uncle • Grandmother • Grandfather • …

  4. Psychological price. • 0.79 EUR =229 forint . • ->Aim: children buying productsIndependently

  5. Impulsegood • Sell at the cash desk • Offer products frequently

  6. Convenience good • Everyday product.Like: • Milk, bread, coffe, etc.

  7. Normal children <-> allergic children

  8. Carob. • Sweeter (needless) • Lessgreasy • No caffeine • Containsalso: • Fibers • Calcium • iron

  9. Competitor. • Molenaartje carobella tablet 100

  10. Competitor. Whoneeds the moon, when the sun is shining?

  11. How to promote/commercialisate? • Co-operate with: • Schools, kindergartens (The government) • Children sport competitions / events

  12. Where to promote? • Public transport • Newspaper/ magazines • Billboards • TV/ cinema • Gastronomical websites • …

  13. Where to sell? • Supermarkets - Dairy products / Next to diabetical products - Cashier • Placing on lower shelves, so children can reach • Bioshops

  14. Pöttyös. Sosweet Sotasty So

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