The case method a primer in marketing problem solving
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The Case Method: A Primer in Marketing Problem Solving PowerPoint PPT Presentation


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The Case Method: A Primer in Marketing Problem Solving. Suggested General Case Analysis Procedure. Read the case. Read it again . Perform any necessary outside research Follow the format. Any assumptions you wish are allowed, as long as they are reasonable and explicitly identified.

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The Case Method: A Primer in Marketing Problem Solving

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The Case Method:A Primer in Marketing Problem Solving


Suggested GeneralCase Analysis Procedure

  • Read the case.

  • Read it again.

  • Perform any necessary outside research

  • Follow the format.

  • Any assumptions you wish are allowed, as long as they are reasonable and explicitly identified.

  • Have fun with the case.


Step 1: Scan Your Environment

  • Analyze the environment (social, legal, etc.)

  • Analyze the market

  • Analyze the industry

  • Analyze competitors

  • Analyze your firm


Step 2: Perform SWOT Analysis

INTERNAL

Strengths

Weaknesses

EXTERNAL

Opportunities

Threats


Step 3: DEFINE THE PROBLEM!!


Step 4: Develop Alternatives

At least 4 Alternatives

  • Rarely is maintain status quo acceptable

  • Can combine 2+ alternatives into a single alternative

  • “Gathering more information” is rarely a viable option.


Step 5: Examination of Alternatives

  • Identify criteria by which alternatives will be examined.

  • Examine each alternative in relation to these criteria.


Step 6: Choose and Justify ONE Alternative as your Recommended Solution

NOTE:

You will stop

after this step

in your analysis


Step 7: Implementation


Step 8: Evaluation & Control


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