the case method a primer in marketing problem solving
Download
Skip this Video
Download Presentation
The Case Method: A Primer in Marketing Problem Solving

Loading in 2 Seconds...

play fullscreen
1 / 10

The Case Method: A Primer in Marketing Problem Solving - PowerPoint PPT Presentation


  • 106 Views
  • Uploaded on

The Case Method: A Primer in Marketing Problem Solving. Suggested General Case Analysis Procedure. Read the case. Read it again . Perform any necessary outside research Follow the format. Any assumptions you wish are allowed, as long as they are reasonable and explicitly identified.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' The Case Method: A Primer in Marketing Problem Solving' - lemuel


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
suggested general case analysis procedure
Suggested GeneralCase Analysis Procedure
  • Read the case.
  • Read it again.
  • Perform any necessary outside research
  • Follow the format.
  • Any assumptions you wish are allowed, as long as they are reasonable and explicitly identified.
  • Have fun with the case.
step 1 scan your environment
Step 1: Scan Your Environment
  • Analyze the environment (social, legal, etc.)
  • Analyze the market
  • Analyze the industry
  • Analyze competitors
  • Analyze your firm
step 2 perform swot analysis
Step 2: Perform SWOT Analysis

INTERNAL

Strengths

Weaknesses

EXTERNAL

Opportunities

Threats

step 4 develop alternatives
Step 4: Develop Alternatives

At least 4 Alternatives

  • Rarely is maintain status quo acceptable
  • Can combine 2+ alternatives into a single alternative
  • “Gathering more information” is rarely a viable option.
step 5 examination of alternatives
Step 5: Examination of Alternatives
  • Identify criteria by which alternatives will be examined.
  • Examine each alternative in relation to these criteria.
step 6 choose and justify one alternative as your recommended solution
Step 6: Choose and Justify ONE Alternative as your Recommended Solution

NOTE:

You will stop

after this step

in your analysis

ad