The case method a primer in marketing problem solving
This presentation is the property of its rightful owner.
Sponsored Links
1 / 10

The Case Method: A Primer in Marketing Problem Solving PowerPoint PPT Presentation


  • 61 Views
  • Uploaded on
  • Presentation posted in: General

The Case Method: A Primer in Marketing Problem Solving. Suggested General Case Analysis Procedure. Read the case. Read it again . Perform any necessary outside research Follow the format. Any assumptions you wish are allowed, as long as they are reasonable and explicitly identified.

Download Presentation

The Case Method: A Primer in Marketing Problem Solving

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


The case method a primer in marketing problem solving

The Case Method:A Primer in Marketing Problem Solving


Suggested general case analysis procedure

Suggested GeneralCase Analysis Procedure

  • Read the case.

  • Read it again.

  • Perform any necessary outside research

  • Follow the format.

  • Any assumptions you wish are allowed, as long as they are reasonable and explicitly identified.

  • Have fun with the case.


Step 1 scan your environment

Step 1: Scan Your Environment

  • Analyze the environment (social, legal, etc.)

  • Analyze the market

  • Analyze the industry

  • Analyze competitors

  • Analyze your firm


Step 2 perform swot analysis

Step 2: Perform SWOT Analysis

INTERNAL

Strengths

Weaknesses

EXTERNAL

Opportunities

Threats


Step 3 define the problem

Step 3: DEFINE THE PROBLEM!!


Step 4 develop alternatives

Step 4: Develop Alternatives

At least 4 Alternatives

  • Rarely is maintain status quo acceptable

  • Can combine 2+ alternatives into a single alternative

  • “Gathering more information” is rarely a viable option.


Step 5 examination of alternatives

Step 5: Examination of Alternatives

  • Identify criteria by which alternatives will be examined.

  • Examine each alternative in relation to these criteria.


Step 6 choose and justify one alternative as your recommended solution

Step 6: Choose and Justify ONE Alternative as your Recommended Solution

NOTE:

You will stop

after this step

in your analysis


Step 7 implementation

Step 7: Implementation


Step 8 evaluation control

Step 8: Evaluation & Control


  • Login