L eadership Buy-in for Driving Social-learning in Organizations

1. Leadership Buy-in for Driving Social-learning in Organizations Sadhan K. Bhattacharya ECU, Mumbai (28, 29-June-13)

4. Rise of social media 1.1% # MAU Dec 2012 http://mashable.com/2010/02/20/farmville-80-million-users/

5. Go Social

6. An internal social network at GE is mimicking all the good things that people get outside in their social lives with Facebook, says GE’s Ron Utterbeck: quick responses, connections with people they know — and coordination with people they didn’t even know were out there. -MIT Sloan Management Review 124,000 41% 1Y

7. M-PMV’s (an AIDS causing virus) enzyme structure was explained in just 10 days, eluded scientists > 15 yrs.# # http://www.huffingtonpost.com/2011/09/19/aids-protein-decoded-gamers_n_970113.html

8. Closer home… Confluence (noun \ˈkän-ˌflü-ən(t)s, kən-ˈ\) Learning sustainability & Behavioral changes -Smiths Medical internal proprietary data(2013)

9. New ‘Social Leadership’ Traits Source: Six social-media skills every leader needs McKinsey Quarterly February 2013; Roland Deiser and Sylvain Newton (A studied reference to GE) .

10. http://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/ESCResearchSumhttp://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/ESCResearchSum Based on an online survey by Microsoft on March25, 2013; N= 9908, 32 Countries

11. Concerns with Social Media! ? Sensitive information ? Workplace distractions ? Loss of productivity http://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/ESCResearchSum

12. K G Ananathakrishnan Managing Director, Merck (MSD) India Leaders Speak… “Concerns around use of social media in organizations might have been blown-out-of-proportions…there is need for checks and balances within organization’s framework but the issue should never come in the way of organization reaping high dividends through collaborations, innovation and organization-wide learning…” Source: Excerpts from my interview with KGA interview - June’13

13. NitinParanjpe MD & CEO- Hindustan Unilever Limited Leaders Speak… “HUL has always been ahead of the curve and to be so in this VUCA world we have embarked on a massive project within HUL…We have already trained close to 4000 marketers and marketing personnel on various social business aspects with the help from the likes of Google and Facebook…” VUCA- Volatility, Uncertainty, Complexity & Anxiety Source: Based on a keynote speech at IBD, INSEAD at Mumbai, 20 Apr’13

14. Bringing Executives on Board..

15. Engage, build a dialogue

16. Educate, don’t assume!

17. Integrate with mainstream L&D

18. Start small, scale-up!

19. Showcase early wins!

20. With millennials and GenY joining work-force, social learning technologies to gain momentum- embrace change! Reflect on these… • Social learning plays catalyst for enterprise-wide collaboration, innovation and promote organizational learning- Facilitate! • Employees in India and China view social tools to impact productivity greatly- leverage them! • ‘System’ will deal with and mitigate the ‘concerns’ involving social tools at workplace- educate not regulate! • Learning leaders should build conversation, educate leaders and showcase early gains for getting executives on board- engage!

21. “In the long run, the only sustainable source of competitive edge is your organization’s ability to learn faster than its competitors” -Peter M. Senge