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“Because Cleanliness is next to Godliness”

“Because Cleanliness is next to Godliness”. By Mike Gross, Vinny DeLorenzo , Kevin Durham, & Matt Welling BUS 306-03 May 9, 2013. Agenda. Introduction Talk about Product Explain the market Competition/Production/Distribution Analysis of company Conclusion Infomercial. Opportunity.

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“Because Cleanliness is next to Godliness”

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  1. “Because Cleanliness is next to Godliness” By Mike Gross, VinnyDeLorenzo, Kevin Durham, & Matt Welling BUS 306-03 May 9, 2013

  2. Agenda • Introduction • Talk about Product • Explain the market • Competition/Production/Distribution • Analysis of company • Conclusion • Infomercial

  3. Opportunity Step-pedal trashcan?

  4. Product Offering Foot-pedal operated toilet seat lift Benefits are threefold: • Hygienic • Prevents “toilet seat conflict” • Reduces strain

  5. Trends Value = Key The Heavenly Lift • Simple design • Low price • Reliability

  6. Market Needs According to March 2, 2013 survey • Willing to spend $45 on such a product

  7. Target Market 30+ years of age • Generation X • Working individuals with families • Baby Boomers • 50% of money spent yearly • Retiring at a rate of 8,000 individuals per day

  8. The Competition • iTouchless Auto • Electronic • $129.99 • Brondell S1000-EW • Electronic • $599.00 • TOTO SW-554 • Electronic • $799.99

  9. The Heavenly Lift • Retails for $39.95 • Mechanical operation • Simple, reliable, and sleek

  10. Marketing • Direct Marketing • Infomercials • Indirect Marketing • Social media • Business website

  11. Production Three-step process • Toilet seats and lift-can pedals are shipped to facility • Seats and pedals are packaged together by Heavenly Lift workers • Units are shipped for distribution

  12. Distribution

  13. Pricing The Heavenly Lift retails for $39.95 Brings value to the customer through • Simplicity • Ease of use • Reliability

  14. Break-Even Analysis Break even at 30,000 units sold At normal operating capacity, it will take 3.125 months to break even

  15. Income Analysis Unit Price – Unit Cost = Profit per unit $39.95 – $16.09 = $23.86 per unit

  16. Conclusion The Heavenly Lift: Foot-pedal operated toilet seat lift Benefits are threefold: • Hygenic • Prevents “toilet seat conflict” • Reduces strain

  17. Infomercial

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