Visualized Search Engine Service for. September. 2012. i-COMM·AVENU (THAILAND) Co., Ltd. e-Marketing Communications integration Specialist. Traditional Target Marketing Procedure. Company. Agency. Mass Media. Target Consumers. New Products. Research. ?. It works?. Creative. ?.
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i-COMM·AVENU (THAILAND) Co., Ltd.
e-Marketing Communications integration Specialist
Source : U-DIA University Students Survey Jan. 2010 by ICAT Sample : 300 Students
Why Keyword Search Marketing?
What is Mars Finder?
What is benefit for Panasonic?
Companies implemented Mars Finder
E-Marketing Concept with Mars Finder
Tons of information
I can not find information I want !!
Loss of Opportunity
Damage the Brand
Users used to use Keyword Search
I can find information I want immediately by Search Engine!!
No user friendly Search Engine in the website
【With MARS FINDER】
【Without MARS FINDER】
‘HOT Search’ Function
Listing the page images linking with the specific keywords like ‘Keyword Search Ads.’
Allow you to advertise campaigns or reminders here by setting specific keyword matching.
Capture one image in long Flash movements
Flow of Flash
Flash AI Capture Engine
Catch the most effective part in the Flash animation by AI engine and then capture the image.It minimizes the load of the site owner.
【Without MARS FINDER】
【With MARS FINDER】
--------------- exposure ----------------------
--------------- exposure --------------
‘PDF Search’ Function
The World 1st technology to search in PDF file.User doesn’t need to wait for download the PDF file. Able to open the page include keyword immediately and directly by own original PDF technology.
Maximizing customer service data such as product manual, catalog.
MUV (Mars Universal Viewer)
This technology has acquired the patent.
Words suggested in the current website at real time
Words suggested from past data searched by users
Very easy for users to search
⇒ Able to access necessary information “QUICKLY”
⇒ Able to access necessary information “WITHOUT FAIL”
It makes users visit the site more often.
Data 1: AverageCurrent data indicates about 2.6 timesmore access after implementing MARS FINDER.
Data 2: CANON JapanThe usage of the search in the Website increases5 – 6 times higherafter implementing MARS FINDER.
Data 3: Users survey result
Q1. Is MARS FINDER is easy to use? → YES：85％Q2. Will you continue to use it in the future? → YES：80％
Able to find keywords that users used for searching something.
Able to find surely what users want to know.
Click log Stats (URL)
Able to get access logs of the pages that users clicked
Able to analyze what kind of pages are tend to be more acceptable by users.Key Admin Function 1 – Original Statistic
[ Query Statistic ]
Able to find what and how users are looking for by the search keywords.
[ Click log Statistic (URL) ]
Able to find accurately which page users judged as a useful page for them.
[ Click log details ]
Able to find why the page was requested by users by this keyword.
Click log details
Able to get the search keywords logs of the pages that users decided to click.
Able to find how useful and popular pages are used by users by the search keywords.
Expand by Click
[ Result ‘0’ keyword ]
Result ‘0’ keyword log
Able to get the search keywords logs that users could not get any result.
Benefit !Able to find what were insufficient information even though users needed.
Able to find the gap which users could find by this keyword
<Centralize Admin Page>
For Effective Web Governance
Centralize Admin Page for more effective web governance
Able to browse all the logs and adjust search result in detail by Domain.
Able to share issues and know-how of improvement easily and effectively among the group.
・KIRIN Group Companies
・Ricoh Group Companies
・Square Enix Companies
Maximizing improvement know-how by Access logs
User Search by Location map
Able to see IP information
- Access from Where
- Which Organization- What Keyword
using Mars Finder real time.
Able to find the usage by area.This allow you to analyze current marketing effectiveness and plan the next marketing strategies.
Make issue clear for improvement of Website⇒ Able to find information users need
⇒ Able to find trend of information users need
Visualize search result
⇒ Search result “0” keyword
⇒ Click “0” keyword, Click log statistic
Able to maximize KEYWORD for next marketing & communication
▼ Admin Page
▼ Items you can check
REAL USERS NEEDS
Maximize Effectiveness ofMarketing & CommunicationActivities
・ Google Appliance need lots of maintenance by ourselves
・ Not satisfy with Text only result
◆ CANON Japan
・ Mars Finder is better usability
・ Wants to use log data for marketing. Mars Finder data is more accurate.
◆ SONY Japan
・ Google Appliance search result is not what we want to list. Mars Finder result can show what we want to show to customer.
・ Google Appliance crawler is not accurate.
・ Admin need expertise for Google Appliance but Mars Finder no need.
・ Mars Finder’s log data is much more reliable than Google Appliance log data.Reason why switch from GA to MF
◆ HONDA Japan
・ Customers’ evaluation was higher after implement and compare GA and MF
Jump up the usage of keyword search 5 – 6 times after switching from Google Appliance to Mars Finder
◆ Company A
Click ratio of keyword search result page improved from 4% to 70% after change from Google Appliance to Mars Finder
※ Data by Company A
◆ Company B
85% user answered that Mars Finder is easier to use than Google Appliance.
※ Survey done by Company B
◆ Company C
Improve the quality of inquiry to the call center. After switching Mars Finder simple questions decreases greatly.
※The figure is not disclosed by company C.
◆ Mitsubishi Tokyo UFJ Financial Group
Get NO.1 user friendly IR website by Gomes Consulting Co., Ltd. after switching from Google to Mars Finder.After switch from Google to Mars Finder
※ Some company names are not disclosed because of client’s request.
Hitachi Electronics Services Co.,Ltd
Mitsubishi Electric Co.Ltd
Fuji Xerox Co., Ltd.
Victor Company of Japan
JVC KENWOOD Holdings, Inc.
Honda Motor Co., Ltd.
Toray Industries, Inc.
Mitsubishi UFJ Financial Group, Inc.
Matsui Securities Co., Ltd
Tokyu Resort Corporation.
TOKYU LAND CORPORATION.
Fuji Television Networks,Inc
Square Enix Co., Ltd.
Shiseido Co, Ltd
SOFTBANK MOBILE Corp.
Earth Chemical Co., Ltd.
Traditional Target Marketing Procedure
New Target Marketing Procedure
- Community- Blog
- Web Board
Gen Y TargetConsumers
- Community- Blog
- Web Board
- Email- Mobile
Direction & Strategies
Website Improvement & Management
Result 0 word
Click 0 word
The World No. 1 Corporate Search Engine