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Visualized Search Engine Service for. September. 2012. i-COMM·AVENU (THAILAND) Co., Ltd. e-Marketing Communications integration Specialist. Traditional Target Marketing Procedure. Company. Agency. Mass Media. Target Consumers. New Products. Research. ?. It works?. Creative. ?.

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Visualized search engine service for

Visualized Search Engine Service

for

September. 2012

i-COMM·AVENU (THAILAND) Co., Ltd.

e-Marketing Communications integration Specialist


Traditional target marketing procedure

Traditional Target Marketing Procedure

Company

Agency

Mass Media

TargetConsumers

New Products

Research

?

It works?

Creative

?

Gamble?

Investment?

Media


What media is trusted by univ students

What media is trusted by Univ. Students

Source : U-DIA University Students Survey Jan. 2010 by ICAT Sample : 300 Students


Presentation outline

Presentation Outline

Why Keyword Search Marketing?

What is Mars Finder?

What is benefit for Panasonic?

Companies implemented Mars Finder

E-Marketing Concept with Mars Finder


Why keyword search marketing

Why Keyword Search Marketing?

Tons of information

Product

News

CorporateInfo

Over loadedInformation

Events

Environ-ment

IR

Services

Campaign

Asia 153

Singapore 1,130

Malaysia 1,900

Thailand 1,690

Philippine 672

Vietnam 1,230

India 1,200

Indonesia 979

I can not find information I want !!

Loss of Opportunity

Damage the Brand

CustomersDissatisfaction

8,954 pages


Why keyword search marketing1

Why Keyword Search Marketing?

Users used to use Keyword Search

I can find information I want immediately by Search Engine!!

But

No user friendly Search Engine in the website


What is visualized search engine

What is Visualized Search Engine?

【With MARS FINDER】

【Without MARS FINDER】


Key users function 1 hot search

Key Users Function 1 – HOT Search

‘HOT Search’ Function

Listing the page images linking with the specific keywords like ‘Keyword Search Ads.’

Benefit !

Allow you to advertise campaigns or reminders here by setting specific keyword matching.


Key users function 2 flash ai capture

Key Users Function 2 – Flash AI Capture

Capture one image in long Flash movements

Flow of Flash

Flash AI Capture Engine

Catch the most effective part in the Flash animation by AI engine and then capture the image.It minimizes the load of the site owner.

Capture !


Key users function 3 pdf search

Key Users Function 3 – PDF Search

【Without MARS FINDER】

【With MARS FINDER】

exposure

exposure

PDF

-----------------------------

exposure--------

PDF200P

PDF300P

X

PDF300P

0 min

8 min

PDF

exposure -----------------------------

--------

PDF250P

0 min

6 min

X

PDF250P

PDF400P

0 min

PDF

--------------- exposure ----------------------

10 min

X

PDF400P

PDF

--------------- exposure --------------

--------


Key users function 3 pdf search1

Key Users Function 3 – PDF Search

‘PDF Search’ Function

The World 1st technology to search in PDF file.User doesn’t need to wait for download the PDF file. Able to open the page include keyword immediately and directly by own original PDF technology.

Benefit !

Maximizing customer service data such as product manual, catalog.

0 min

MUV (Mars Universal Viewer)


Key users function 4 intelligent advisor

Key Users Function 4 – Intelligent Advisor

This technology has acquired the patent.

Words suggested in the current website at real time

Words suggested from past data searched by users

Updated Information

Old Information


Benefit for panasonic s customers

Benefit for Panasonic’s Customers

Very easy for users to search

  • Improvement of Usability⇒Able to access necessary information “EASILY”

      ⇒Able to access necessary information “QUICKLY”

      ⇒Able to access necessary information “WITHOUT FAIL”

It makes users visit the site more often.

Data 1: AverageCurrent data indicates about 2.6 timesmore access after implementing MARS FINDER.

Data 2: CANON JapanThe usage of the search in the Website increases5 – 6 times higherafter implementing MARS FINDER.

Data 3: Users survey result

Q1. Is MARS FINDER is easy to use? → YES:85%Q2. Will you continue to use it in the future? → YES:80%


Key admin function 1 original statistic

Query Stats

Able to find keywords that users used for searching something.

Benefit !

Able to find surely what users want to know.

Click log Stats (URL)

Able to get access logs of the pages that users clicked

Benefit !

Able to analyze what kind of pages are tend to be more acceptable by users.

Key Admin Function 1 – Original Statistic

[ Query Statistic ]

Able to find what and how users are looking for by the search keywords.

Keyword

Lumix

Lumix DMC

DMC FH3

Eco

AV

Viera

[ Click log Statistic (URL) ]

Able to find accurately which page users judged as a useful page for them.

Click URL


Key admin function 1 original statistic1

Key Admin Function 1 – Original Statistic

[ Click log details ]

Able to find why the page was requested by users by this keyword.

Click log details

Able to get the search keywords logs of the pages that users decided to click.

Benefit !

Able to find how useful and popular pages are used by users by the search keywords.

Expand by Click

Click URL

Keyword

No.

Lumix

Lumix DMC

Catalog

Price

[ Result ‘0’ keyword ]

Result ‘0’ keyword log

Able to get the search keywords logs that users could not get any result.

Benefit !Able to find what were insufficient information even though users needed.

Able to find the gap which users could find by this keyword

Keyword

Brochure

Leaflet

Catalog Lumix

Viera promo

billing 2009


Key admin function 2 multi domain management

Key Admin Function 2 – Multi Domain Management

<Centralize Admin Page>

For Effective Web Governance

Centralize Admin Page for more effective web governance

Able to browse all the logs and adjust search result in detail by Domain.

Able to share issues and know-how of improvement easily and effectively among the group.

Indonesia

Malaysia

Singapore

India

Thailand

<Implemented Companies>

・KIRIN Group Companies

・Ricoh Group Companies

・Citizen Holdings

・Ajinomoto

・Square Enix Companies

Philippine

Vietnam

Maximizing improvement know-how by Access logs


Optional admin function 3 mars map

Optional Admin Function 3 – Mars Map

User Search by Location map

Able to see IP information

- Access from Where

- Which Organization- What Keyword

using Mars Finder real time.

Benefit !

Able to find the usage by area.This allow you to analyze current marketing effectiveness and plan the next marketing strategies.


Benefit for panasonic

Benefit for Panasonic

Make issue clear for improvement of Website⇒ Able to find information users need

 ⇒Able to find trend of information users need

  •  ⇒Able to check the position of information company wants to show in the result page

Visualize search result

WebsiteContinuous Improvement

Improvement

DecreaseClick mistake

  • 【Frequent happened Problems】

  • No result listed

    ⇒ Search result “0” keyword

  • No click even though result listed

    ⇒ Click “0” keyword, Click log statistic

SOLUTION

Reliableaccess log

Accurateanalysis


Benefit for panasonic1

Benefit for Panasonic

Able to maximize KEYWORD for next marketing & communication

▼ Admin Page

▼ Items you can check

REAL USERS NEEDS

Maximize Effectiveness ofMarketing & CommunicationActivities


Reason why switch from ga to mf

◆ Mitsubishi Electric

・ Google Appliance need lots of maintenance by ourselves

・ Not satisfy with Text only result

◆ CANON Japan

・ Mars Finder is better usability

・ Wants to use log data for marketing. Mars Finder data is more accurate.

◆ SONY Japan

・ Google Appliance search result is not what we want to list. Mars Finder result can show what we want to show to customer.

・ Google Appliance crawler is not accurate.

・ Admin need expertise for Google Appliance but Mars Finder no need.

・ Mars Finder’s log data is much more reliable than Google Appliance log data.

Reason why switch from GA to MF

◆ HONDA Japan

・ Customers’ evaluation was higher after implement and compare GA and MF

■ Summary


After switch from google to mars finder

◆ CANON Japan

Jump up the usage of keyword search 5 – 6 times after switching from Google Appliance to Mars Finder

◆ Company A

Click ratio of keyword search result page improved from 4% to 70% after change from Google Appliance to Mars Finder

※ Data by Company A

◆ Company B

85% user answered that Mars Finder is easier to use than Google Appliance.

※ Survey done by Company B

◆ Company C

Improve the quality of inquiry to the call center. After switching Mars Finder simple questions decreases greatly.

※The figure is not disclosed by company C.

◆ Mitsubishi Tokyo UFJ Financial Group

Get NO.1 user friendly IR website by Gomes Consulting Co., Ltd. after switching from Google to Mars Finder.

After switch from Google to Mars Finder

※ Some company names are not disclosed because of client’s request.


Technology architecture

Technology & Architecture

  • Data Center

    • Acquired regulation: ISMS/ISO27001

    • Non-stop air-conditioning and power supply system

  • High availability System

    • Server & Network Redundant

    • System/Service monitoring 24H x 365D

  • System/Application Security

    • Middle ware Vulnerability:Nessus

    • Application Vulnerability:Paros, Wapiti, others.


70 companies in top 100 public companies in japan

70 companies in TOP 100 Public Companies in Japan

Hitachi Electronics Services Co.,Ltd

Sharp Corporation

Mitsubishi Electric Co.Ltd

Canon Inc.

Fuji Xerox Co., Ltd.

Sony Corporation

RICOH Co.,Ltd

Victor Company of Japan

EPSON CO.,Ltd

JVC KENWOOD Holdings, Inc.

KENWOOD CO.,Ltd

POKKA CORPORATION

Honda Motor Co., Ltd.

AJINOMOTO CO.,Ltd

ASAHIBEER CO.,Ltd

KIRINBEER CO.,Ltd

Yamaha Motor

Toray Industries, Inc.

Mitsubishi UFJ Financial Group, Inc.

Nomura Holdings

Matsui Securities Co., Ltd

Tokyu Resort Corporation.

TOKYU LAND CORPORATION.

DAIKYO INCORPORATED

Fuji Television Networks,Inc

KONAMI CORPORATION

Square Enix Co., Ltd.

Shiseido Co, Ltd

SOFTBANK MOBILE Corp.

Earth Chemical Co., Ltd.


E marketing concept with mars finder

E-Marketing Concept with Mars Finder

Traditional Target Marketing Procedure

Company

Agency

Mass Media

TargetConsumers

New Products

Research

?

It works?

Creative

?

Gamble?

Investment?

Media


E marketing concept with mars finder1

E-Marketing Concept with Mars Finder

New Target Marketing Procedure

Company

Support Media

TargetConsumers

Feed Back

ConsumersMedia

- Community- Blog

- Web Board

- email

Etc.

New Products

Own Media

E-MarketingCommunication

ConsumersNeeds

Certainty&Cost Efficiency

Mars Finder


E marketing concept with mars finder2

E-Marketing Concept with Mars Finder

Online

Offline

Gen Y TargetConsumers

TV

ConsumersMedia

- Community- Blog

- Web Board

- Email- Mobile

Etc.

Website

ConsumersNeeds

Event

Shop

Mars Finder

Magazine


Summary

Summary

Management

Direction & Strategies

Marketing

Strategies

Website Improvement & Management

Visualize

Intelligence advisor

Hot Search

AI Engine

PDF Search

Accurate Crawler

Mars Maps

Multi Language

Capture Technology

Picture Search

Direct Search

Result 0 word

Click 0 word


For the world 1 st class company

For the World 1st Class Company

The World No. 1 Corporate Search Engine


Scope of business

Scope of business

MARSFLAG Customers

Thailand


Thank you

THANK YOU


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