How to get your news and stories into print on air and into cyberspace at no cost
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"How to get your news and stories into print, on air and into cyberspace at no cost". Stefan Drew. The media needs you. Advertising has been cut .. Therefore fewer staff and smaller papers Competition from online newspapers, blogs etc. Less time to source and write stories

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How to get your news and stories into print on air and into cyberspace at no cost

"How to get your news and stories into print, on air and into cyberspace at no cost"

Stefan Drew


The media needs you
The media needs you into cyberspace at no cost"

  • Advertising has been cut .. Therefore fewer staff and smaller papers

  • Competition from online newspapers, blogs etc.

    Less time to source and write stories

    So you can fill the gap


Media releases
Media Releases into cyberspace at no cost"

  • 5 W & 1H

  • Who, what, why, where, when , how.

  • Good short descriptive headline

  • Into para of 5W ad 1H

  • Expansion para

  • Quotes

  • Ends

  • Notes to editors

  • Pictures


Send to media
Send to media into cyberspace at no cost"

  • Newspapers

  • Magazines – general interest and trade/specific

  • Radio

  • TV

  • Freelance journalists

  • Websites


Newspaper magazine articles features
Newspaper & Magazine into cyberspace at no cost"Articles & features


Online articles features
Online Articles & Features into cyberspace at no cost"

  • Write them .. Send them


Radio
Radio into cyberspace at no cost"

Topics include

  • Woolworths

  • Cigarette pack advertising

  • Does advertising work?

  • Interactive advertising

  • Impact of Olympics on business

  • Etc. … hundreds of topics over the last 25 years


  • Radio 4 into cyberspace at no cost"

  • BBC local stations

  • BBC World Services - >70 countries

  • ABC

  • From UK, Portuguese palaces and Italian beaches


Websites and blogs
Websites and blogs into cyberspace at no cost"

  • Experian

  • ThomsonLocal

  • Equifax

  • And hundreds of other websites

  • Your own

  • Guest blogging


Your own website and or blog
Your Own Website and/or Blog into cyberspace at no cost"


Newsjacking
Newsjacking into cyberspace at no cost"

  • London Met Uni and the Visa Scandal

  • Newsjacking = Coverage in numerous papers and on websites


Stefan Drew into cyberspace at no cost"01926 632794www.StefanDrew.comRequest your Top Five Marketing Tips and get regular free advice & information on how to market your businesswww.StefanDrew.com


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