Leisure getaways incorporated
This presentation is the property of its rightful owner.
Sponsored Links
1 / 7

Leisure Getaways Incorporated - On the Importance of Mystique in Selling PowerPoint PPT Presentation


  • 15 Views
  • Uploaded on
  • Presentation posted in: Others / Misc

Visit here - http://www.indeed.com/cmp/Leisure-Getaways

Download Presentation

Leisure Getaways Incorporated - On the Importance of Mystiqu...

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Leisure getaways incorporated

Leisure Getaways Incorporated

On the Importance of Mystique in Selling


Leisure getaways incorporated on the importance of mystique in selling

Leisure Getaways Incorporated does its best to take care of all client experiences that are related to vacation shares.

Part of the value of what some people or companies sell often lies in how time-consuming or difficult it is to replicate what they do. McDonalds has its special sauces. KFC has a secret recipe.

Coca-Cola has a formula that no one can replicate. These attributes create interest and an aura of secrecy in otherwise commonplace products.


Leisure getaways incorporated on the importance of mystique in selling

People would not pay for a magic performance if they knew the secrets to the illusions.

Remove the secrecy and there is nothing left.

This is true about many other things in life, too. This is why when it comes to sales and marketing, it is important to invent something that is unique about the business and what it does.


Leisure getaways incorporated on the importance of mystique in selling

Oftentimes these unique characteristics can be based on customers’ demands and requirements.

For example, Domino’s Pizza grew up from a small pizza restaurant created by two brothers to a global empire because it promised its customers “Fresh, Hot Pizza Delivered in Thirty Minutes or Less, Guaranteed.”


Leisure getaways incorporated on the importance of mystique in selling

Domino’s introduced the guarantee because it knew that its customers cared about the speed of delivery more than they cared about the taste or the recipe.

To Dominos’ customers, pizza delivery that was on time, every single time felt like a magic experience that you want to replicate in your business, too.


Leisure getaways incorporated on the importance of mystique in selling

Another way to approach the subject of having something unique is to create your own terminology for what you do.

This is something that a lot of cosmetic companies are very successful with, especially when it comes to the names of their treatments and products.


Leisure getaways incorporated on the importance of mystique in selling

“There is a secret here” is one of the most powerful marketing statements. It doesn’t matter what business you are in.

You can always find ways to make the experience of buying from you unique and pleasant.

This is a big part of why companies such as Leisure Getaways Incorporated stay in business for a long time and are successful at what they do.


  • Login