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Money Mailer 2012

TODAY’S AGENDA Record Results PLUS Higher Fees For YOU Industry Trends Why Money Mailer Model Overview Candidate Profile Questions. Money Mailer 2012. RAPID REFRESHER. Your Fees Have Been INCREASED!. LET’S DO SOME DEALS!. HIGHER FEES (Paid at Closing)

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Money Mailer 2012

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  1. TODAY’S AGENDA Record Results PLUS Higher Fees For YOU Industry Trends Why Money Mailer Model Overview Candidate Profile Questions Money Mailer 2012 RAPID REFRESHER

  2. Your Fees Have Been INCREASED! LET’S DO SOME DEALS! HIGHER FEES (Paid at Closing) New AND All Corporate Territories Franchise FeeYour Fee Single Territory $50,000 $25,000 Multi $75,000 $35,000 Executive $100,000 $45,000 Franchisee Resales* 10% or $12,000 whichever is greater *Resales have same sales and qualification process. We must consent to every transaction, your fees are always covered!

  3. Share of Media Ad Spend US Bureau of Econ. Anal., DMA, MAGNA Consulting

  4. Growth of Direct Mail, Newspaper, Internet US Bureau of Econ. Anal., DMA, MAGNA Consulting

  5. Coupon Growth Coupon Usage Continues To Increase… 86% of US households use coupons 79% read or scan advertising sent to their households 45% using more mail coupons 39% using more online coupons Sources: Outlook 2011: The Future of Direct Mail In a Changing Economy. Winterberry Group, 6/2011. USPS Household Diary 2009 MMR Strategy Group: Coupon Usage and Attitude Research May 2011 2010 NCH Report

  6. The Integrated Marketing Solution 8 ½ x 5 ½ Shared Mail Insert Folded Restaurant Menu Target Prospects in 10,000 Home Increments Reach Additional Prospects at Home and on the Go Mobile App, SMS, Social Media MoneyMailer.com & Partner Sites

  7. Smart Zones Targeting Mail to homes with business’ “mostdesirable” demographics

  8. Consumer Buying Decision 3% know what they want and use the Internet for best deal 3% The Internet has become the new Yellow Pages for the 3% Receptive to Buy 7% Direct Mail targets the other 97% before the buying decision is made! Not Thinking About Buying Don’t Think They’re Interested 30% Know They’re Not Interested 30% 30%

  9. Direct Mail Impact Power of MM Shared Mail Envelope • Reach business’ “most desirable” prospects • 96% open rate - strong local content • “Touch and feel” of print makes deeper impression than image on screen • Direct Mail is “most trustworthy” source of information for purchase decision • Only channel where unsolicited offer not viewed as inappropriate by consumer • Direct Mail has highest ROI of any advertising medium

  10. All Components Work Together!

  11. Launch Package and Candidate Profile Fast Track to Profitability! • 200-400 pre-set sales appointments • Grand Opening discounts/promotions • Royalty waived 100% for 1st year • Customized, high-impact iPad presentations • Cutting edge marketing tools for repeat business Business Experience/Key Traits • Business Development/Sales/Marketing/Customer Service • Exceptional communication/People skills • Strong work ethic/Passion for helping businesses succeed • Driven/Customer Focused/High Energy/Consultative • Sales experience is not required

  12. Investment and Earnings Potential *Gross Profit = sales (less) all costs to produce and distribute mailings including postage and royalty. Excludes home office and sales staff expenses. Local and Multi can be started without sales staff. Executive requires sales staff in place to open. We provide local recruiting, hiring and training resources.

  13. When You Have a Qualified Candidate Help Me Help YOU Increase Your INCOME! • Send Your Qualified Candidates To: • Dennis H. Jenkins, VP Franchise Licensing • djenkins@moneymailer.com • 800.509.6663 (direct line) • NEW! Money Mailer Franchise Information • www.franchise.moneymailer.com • Check Out The Available Territory List • Shows type of model available by state by market • “Hot Links” to territory maps for selected markets

  14. What’s On Your Mind? Help Me Help YOU Increase Your INCOME! DOES ANYONE HAVE QUESTIONS??

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