Vans for Bands. A Promotional Plan. BA 4700 MARKETING MANAGEMENT. The Need is There. Musicians have several needs: Musical equipment (music stores) A place to practice (storage facilities or home) A place to record (recording studios) A CD or record (pressing plants)
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Vans for Bands
Musical equipment (music stores)
A place to practice (storage facilities or home)
A place to record (recording studios)
A CD or record (pressing plants)
…AND A VEHICLE FOR TRANSPORTATION!!!
Sales reached nearly $65,000 (56% in Q2)
$10,200 in cash and liquid assets.
Mid 90’s make
Sold for $2,817
VC at $2,107
CM of $714
STL Market : 6,000 bands
Regional non-major: 5,000
Over 10,000 in the Midwest
Currently earning a 31% ROI
Seeking a 5% Midwest market share
5% X 10,000 = 500 buyers X $2,817
=$1.5 Million in Gross Revenues
(Contribution of $357,000)
10% will purchase aftermarket warranty
50 X $200 = $10,000
NOT traditional print ads. EXPENSIVE!!!!
Music community related websites
Majority of bands use these as communication
We are musicians just like you. We understand your needs and we will provide quality vehicles at the lowest prices available. Treat everyone not as a customer, but as a fellow musician.
Rent/Month= $600 x 12months= $7,200 annually
Vehicle Insurance= $12,000annually + $4,320 in medical= $16,320
Cost of License= $280+$150 Bond= $330 annually
Vehicle Purchases= 500 Cars x $2,100= $1,050,000.00
Gross Wages Annually=$62,400+ $6,864 in taxes= $69,264
Advertising= $1,000 + $500 + $2,000= $3,500
500vehicles x $2,817 per vehicle=$1,408,500 Gross Sales of Vehicles
500 cars x 10% = 50 cars with warranty x $200= $10,000
= Profit: $271,886
- ad space on: stlpunk, stlscene, myspace.
- word of mouth
- developing personal relationships with influential local bands
- creating company merchandise (stickers, t-shirts, pins)
- flyering at venues
- ad space on: myspace, friendster, (other national sites) marketing database technology: to target specific areas
- delivery service used- regional cities