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Esra Erdoğan Gökalp Taşkesen

Esra Erdoğan Gökalp Taşkesen. INSIGHT. “Music helps me express a unique feeling. ...classical music is an auditorium music with no emotions”. BARRIER. Doesn’t know what classical music is. Thinks that classical music has no emotions. CREATIVE CHALLENGE.

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Esra Erdoğan Gökalp Taşkesen

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  1. Esra Erdoğan Gökalp Taşkesen

  2. INSIGHT “Music helps me express a unique feeling... • ...classical music is an auditorium music with no emotions”

  3. BARRIER • Doesn’t know what classical music is • Thinks that classical music has no emotions

  4. CREATIVE CHALLENGE Take classical music out of the auditorium and bring it inside his earpiece

  5. So many emotions in ONE song • BENEFIT • yet so unique to one’s life

  6. REASON TO BELIEVE • Development • Dynamic Range 40 90

  7. STRATEGY Use classical music to DEFINE and OWN EMOTIONS in an individual’s life, like no other music type can do.

  8. STRATEGY • CREATE AWARENESS • PERSONALIZE • DEFINE! • TELL THE STORY! • SURPRISE! • SHARABLE

  9. TODAY TOMORROW

  10. THANK YOU!

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