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Be in your element. Marketing . Attendee profiles . Information based on 2014 surveys and registration data. Pittcon – a global event. 23% of attendees are from 87 countries outside the U.S . What is your typical role in the purchase of laboratory equipment?.

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Presentation Transcript

Attendee profiles
Attendee profiles

  • Information based on 2014 surveys and registration data


Pittcon a global event
Pittcon – a global event

  • 23% of attendees are from 87 countries outside the U.S.


What is your typical role in the purchase of laboratory equipment
What is your typical role in the purchase of laboratory equipment?

  • 73% of attendees are involved in the decision making process

Quality Leads


Did you purchase any items or place any orders as a result of attending the exposition
Did you purchase any items or place any orders as a result of attending the Exposition?

57% placed or will placean order


If you plan to buy what is your timeframe
If you plan to buy, what is your timeframe? of attending the Exposition?

  • Of the 57% that plan to buy, 71% plan to buy within six months


Print ad campaign
Print ad campaign of attending the Exposition?

  • Targeted Ads & Brochures

  • Analytical Chemistry

  • Food Science

  • Environmental Science

  • Life Science

  • Nanotechnology

  • Water/Wastewater

  • Biofuels

  • Pharmaceutical/Drug Discovery

Emphasis on fuels, energy and petroleum


Social media digital campaigns
Social Media & Digital Campaigns of attending the Exposition?

  • Extensive social media & digital campaigns with Publisher Partner Program

  • Continued social media presence on Facebook, Twitter, LinkedIn (Pittcon Group & a company page) YouTube, Google+

  • LinkedIn and Google ads, remarketing ads

  • Emails, digital campaigns & video

  • Mobile app with enhanced features for 2015

  • Launch of a new 2015 website


International year of light
International year of light of attending the Exposition?

Special Exhibit

Sponsor

Publicity

Incorporate into all aspects of Pittcon


Exhibiting local campaigns
Exhibiting & Local Campaigns of attending the Exposition?

  • Pittcon presence at relevant tradeshows

    • Niche local events

  • Drive southwest opportunities

    • Extensive local Louisiana marketing campaign w/focus on drive-in market

    • Leverage tri-state bio organization relationships

    • Universities & research facilities

    • Leverage NOLA CCVB partnership


Beyond bourbon street
Beyond Bourbon Street. . . of attending the Exposition?

  • Louisiana is home to legacy sectors such as chemicals and refining and emerging prospects of biofuels and food processing industries, which provide an ideal venue for Pittcon.

  • The region also houses emerging and expanding companies in the agribusiness and food processing industries.

  • As the state becomes a water management hub, the resources of academia, business & government are converging toform world-class think tanks, laboratories and research.


Did you know that louisiana
Did you know that Louisiana of attending the Exposition?

  • provides multiple colleges/universities with strong biotech related

    degree and research programs in areas such as cancer research,

    gene therapy, neurosciences, biostatistics, and tropical medicine

  • excels in the three most promising areas of biotechnological research and development: bioprocess, recombinant DNA and monoclonal antibody technology

  • holds the greatest concentration of crude oil refineries, natural gas processing plants and petrochemical production facilities in the Western Hemisphere

  • supports a dozen rice mills; seven sugar refineries; and a

    number of canning plants, cotton gins and meat packaging plants

  • has a robust, diverse agricultural base offering unique opportunities for alternative energy

  • houses over nine R&D facilities/Tech Parks including the New Orleans BioInnovation Center.


Contact us
Contact us of attending the Exposition?


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